{"id":67587,"date":"2023-07-27T06:58:00","date_gmt":"2023-07-27T06:58:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=67587"},"modified":"2023-10-31T09:34:23","modified_gmt":"2023-10-31T09:34:23","slug":"apple-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/apple-logo\/","title":{"rendered":"APPLE LOGO: Why Did Steve Jobs Use An Apple? What You Should Know!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Apple ranks as one of the world’s most successful companies, with more revenue than several businesses combined. The Apple brand is so powerful that customers open their wallets just at the sight of its logo or hearing its name.<\/p>\n\n\n\n
But it wasn’t always like this.<\/p>\n\n\n\n
For years, Apple struggled to survive the cutthroat industry of computing. They were thought to be doomed at one point until Steve Jobs miraculously returned and revamped the company.<\/p>\n\n\n\n
Their incredible branding, beginning with their logo, is a huge part of their success.<\/p>\n\n\n\n
In this post, we’ll look at how Apple’s logo evolved over time to become one of the world’s most iconic symbols, as well as the story behind Apple’s famous logo.<\/p>\n\n\n\n
Overview <\/span><\/h2>\n\n\n\n
Apple’s logo is one of the world’s most recognizable symbols. As with any famous logo, its origin has been the subject of numerous anecdotes, ranging from the romantic story of Allan Turing, an artificial intelligence pioneer who committed suicide by biting a poisoned apple, to biblical stories of Adam and Eve.<\/p>\n\n\n\n
So, what is the origin of the Apple logo?<\/p>\n\n\n\n
Where and When Did Apple Get Its Name?<\/h2>\n\n\n\n
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The now-colossal technology company was founded when technology was still in its infancy and computers were quite cumbersome.<\/p>\n\n\n\n
As a result, the three, led by Jobs, set out to change people’s perceptions of computers by making them smaller and more user-friendly. Wayne called it quits after only two weeks and sold his share for $800, unknowingly walking away from what would become a multi-billion dollar venture.<\/p>\n\n\n\n
The Inspiration Apple got its iconic name around the same time it was officially established in 1976. However, just like its logo, there are numerous theories about the company’s name.<\/p>\n\n\n\n
According to some theories, the three founders wanted a less official name than the tech giant’s competitors at the time, while others claim Jobs and Wozniak wanted to be listed before Atari in phone books.<\/p>\n\n\n\n
While these theories are plausible, there is a much simpler explanation for the name Apple.<\/p>\n\n\n\n
According to Walter Isaacson’s biography of Jobs, the Apple founder was on a fruitarian diet and had just returned from an apple orchard when he thought the name Apple sounded fun and spirited and suggested it to Wozniak.<\/p>\n\n\n\n
Why Did Steve Jobs Use an Apple as a Logo?<\/h2>\n\n\n\n
Before delving into the history of the logo and its evolution, we must first examine the history of the brand’s name to better understand how the logo came to be.<\/p>\n\n\n\n
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Inc. on April 1, 1976. Apple Inc. celebrated its 45th anniversary this year. Despite the fact that the company has been around for decades, there are many theories about the origin of its name and the meaning behind its logo.<\/p>\n\n\n\n
The following are the most plausible explanations for why Apple was named “Apple.”<\/p>\n\n\n\n
Reason #1: Isaac Newton Connection<\/h3>\n\n\n\n
Apple’s name is thought to be inspired by the folk-tale “event” that led Isaac Newton to discover the law of universal gravitation. While there is no evidence that an apple landed on Newton’s head, there is plenty of evidence to support the theory that the first Apple logo was inspired by Isaac Newton’s love of apples. But we’ll talk about that later.<\/p>\n\n\n\n
Reason #2: Steve Jobs adored Apple products<\/h3>\n\n\n\n
Jobs revealed his love of apples during a press conference in 1982. This “confession” was confirmed in Walter Isaacson’s biography of Steve Jobs. Jobs revealed that he went to an apple farm during one of his fruitarian diets, which caused him to take a “second look” at the name “Apple.” His first impression was that the name sounded “fun, spirited, and not intimidating.”<\/p>\n\n\n\n
This could be one of the most compelling reasons why Apple is called Apple\u2014Jobs hoped that customers would see the company as a fun place to work that doesn’t intimidate people but instead inspires them to think differently.<\/p>\n\n\n\n
Also, can we just point out that Jobs confessed his love for apples to Walter Isaacson, whose last name is almost identical to Newton’s first name?<\/p>\n\n\n\n
Reason #3: Steve Jobs was a Beatles fan<\/h3>\n\n\n\n
If the name Apple Corps sounds familiar, it’s because it is a multimedia corporation founded in 1968 by members of The Beatles. It is also speculated that as a fan of The Beatles, Jobs chose this name for the company as an homage to the band.<\/p>\n\n\n\n
Reason #4: So that the word “Apple” appears near the top of the phone book<\/h3>\n\n\n\n
When phone books were still in use in the 1990s, it was critical to have a name that appeared as close to the front page as possible. Customers would be able to find them more easily. Any company beginning with the letter A would thus appear in front of all the other companies.<\/p>\n\n\n\n
Atari, a computer company where Jobs had previously worked, was Apple’s main competitor at the time. During a presentation in 1980, Jobs admitted that, aside from liking apples, another reason they chose this name was to appear before the name Atari in the phone book.<\/p>\n\n\n\n
Reason #5: “Apple” was the best name they could come up with<\/h3>\n\n\n\n
According to Steve Wozniak’s biography, Apple’s founders decided to stick with this name because all of the other suggestions were not better, despite their best efforts to come up with a more “techy” name.<\/p>\n\n\n\n
Apple’s History <\/h2>\n\n\n\n
Apple is one of those names and brands that does not require an introduction. The company that created the iPhone and iPad revolutionized not only the technological world but also the fashion world. <\/p>\n\n\n\n
Apple is well-known for the exquisite design of its products as well as its minimalist approach to visual identity. However, this minimalism is very edgy, and given that the famous Apple logo first appeared in the late 1970s, we can see how progressive and innovative the company was from the start.<\/p>\n\n\n\n
Steve Jobs, the brand’s and philosophy’s founder, is unquestionably a trendsetter. And there are undeniable facts, such as the fact that Apple is the most famous smartphone manufacturer, and the Apple logo is the most recognizable consumer electronics brand worldwide.<\/p>\n\n\n\n
The iconic Apple logo was introduced just one year after the company’s founding and hasn’t changed since. It is one of the most brilliant examples of branding in modern marketing history, demonstrating that not everything has to follow trends, but there are logos that set them.<\/p>\n\n\n\n
Who Created the Apple logo?<\/h3>\n\n\n\n
Rob Janoff, a graphic designer best known for corporate logos and identities, created the current Apple logo. Steve Jobs came up with the idea. By the way, Steve Jobs and Ronald Wayne designed the original Apple logo.<\/p>\n\n\n\n
Was the Apple Logo Inspired by Alan Turning?<\/h2>\n\n\n\n
Do you want to know what influenced the design of the Apple logo? Here are three possible explanations.<\/p>\n\n\n\n
Steve Jobs’ Passion for Fruit<\/h3>\n\n\n\n
As previously stated, the tech pioneer got the idea for the brand’s name while visiting apple orchard communes in Oregon. As a result, it’s not surprising that the company’s logo is an apple.<\/p>\n\n\n\n
Apple’s Products<\/h3>\n\n\n\n
The original rainbow-striped logo used bright colors to humanize the company and to pay homage to the world’s first color monitor. Apple has also had to change its logo design several times to accommodate changes in device design over the years.<\/p>\n\n\n\n
For example, the company had to convert its rainbow-striped logo to monochrome black in order for it to look right on the iMac G3.<\/p>\n\n\n\n
Brand Identification<\/h3>\n\n\n\n
Despite the significance of the Newton plaque, Jobs desired a simple, modern logo to reflect the company’s business in modern computers and devices.<\/p>\n\n\n\n
He also desired something more enticing in order to increase brand identity and awareness. Since then, the rainbow-striped logo and every other Apple logo have served this purpose.<\/p>\n\n\n\n
Why is Apple’s Symbol a Bitten Apple?<\/h2>\n\n\n\n
Despite the numerous theories surrounding the bitten portion of the Apple logo, it has a rather mundane meaning. The bitten part was simply for scale, according to Rob Janoff, Apple’s original logo designer.<\/p>\n\n\n\n
He used it to differentiate the apple from other similar fruits, such as the cherry. Janoff even admits to buying a couple of apples and cutting them in half to create the perfect Apple logo.<\/p>\n\n\n\n
The logo also represents the brand’s uniqueness, and its evolution over time attests to Apple’s tenacity.<\/p>\n\n\n\n
The Apple Logo’s Evolution and Diversity<\/h2>\n\n\n\n
The Apple logo hasn’t always looked the same. It went through four major design changes before becoming the iconic, bitten apple logo we know today.<\/p>\n\n\n\n
Apple Computer Co. Newton Plaque (1976)<\/h3>\n\n\n\n
The first Apple logo was the Newton Plaque from 1976. Wayne designed it, and it depicted Isaac Newton sitting under a tree with a book when an apple fell on his head.<\/p>\n\n\n\n
The image depicts Newton discovering gravity and includes a quote from William Wordsworth’s poem.<\/p>\n\n\n