{"id":66977,"date":"2023-02-05T06:34:00","date_gmt":"2023-02-05T06:34:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=66977"},"modified":"2023-02-05T18:02:16","modified_gmt":"2023-02-05T18:02:16","slug":"aws-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/aws-logo\/","title":{"rendered":"AWS LOGO: Meaning, Certification, Career, and Uses.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

AWS is a part of Amazon Corporation and has been in business since 2002 as a web service. However, in 2006, it became a cloud service. On-demand, it supplies its virtual platform, building pieces, and tools. AWS charges on a per-use basis. This article talks about the Amazon Web Services (AWS) logo and the transparent logo. It also talks about how to obtain the certifications of AWS for careers and console AWS.<\/p>\n

What is AWS?<\/span><\/h2>\n

The Amazon Web Services logo is a representation of the data cloud. Using the platform simplifies the user\u2019s life and provides a source of happiness. Platform apps are easy to use and speed up work.<\/p>\n

Amazon Web Services is an Amazon company that offers APIs as well as cloud computing platforms. All of the designated services are set apart by a type of extended technology infrastructure, building components, and the ability to do distributed computing. Amazon EC2 is one example of such a tool (Amazon Elastic Compute Cloud). It lets you use a group of virtual PCs that can be reached at any time over the Internet. The department was put together in 2006, but the launch had been in place four years earlier.<\/p>\n

AWS is now available in many nations throughout the world due to its strong means of gaining access to vast processing capacity. Furthermore, this strategy is less expensive and faster in operation than traditional server farms, which necessitate the development and maintenance of distinct servers. In this instance, interested parties must just pay for and use the desired service. And there are a lot of them at the company: analysis, management, storage, development, networks, databases, mobile tools, and tools.<\/p>\n

The new structure received a logo in the same distinctive style as the parent corporation to underscore the inextricable relationship. It debuted in conjunction with the launch of a virtual product and communicated its essence directly. The service has two different emblems.<\/p>\n

Its Backstory<\/span><\/h2>\n

AWS\u2019s history is as follows;<\/p>\n

The Beginnings (2000)<\/span><\/h3>\n

AWS began in the early 2000s. The experience of setting up Merchant.com, Amazon\u2019s e-commerce-as-a-service platform for third-party retailers to build their own web stores, led the company\u2019s CTO at the time, Allan Vermeulen, to look into service-oriented architecture as a way to scale their engineering operations.<\/p>\n

Around the same time, Amazon wasn\u2019t happy with how fast its software engineering was moving. At the time, an engineering leader named Matt Round gave Amazon a number of suggestions, such as giving engineering teams more freedom, using REST, standardizing infrastructure, getting rid of gatekeepers (bureaucracy), and implementing continuous deployment. He also pushed for engineers to spend more time making software instead of doing other things.<\/p>\n

Amazon made a \u201cshared IT platform\u201d so that its engineering departments, which used to spend 70% of their time on \u201cundifferentiated heavy lifting\u201d like IT and infrastructure problems, could instead focus on customer-facing innovations. Also, Amazon\u2019s infrastructure team, which was led by Tom Killalea, the company\u2019s first chief information security officer (CISO), already ran their data centers and related services in a way that was \u201cfast, reliable, and cheap\u201d to deal with unexpected traffic peaks.<\/p>\n

In 2002<\/span><\/h3>\n

Colin Bryar was in charge of Amazon.com Web Services when it launched its first web services in July 2002. This made the Amazon.com platform available to all developers. In 2004, around 100 apps were built on it. Amazon was caught off guard by this unexpected developer interest, which convinced them that developers were \u201chungry for more.\u201d<\/p>\n

In 2003<\/span><\/h3>\n

Andy Jassy took over Bryar\u2019s portfolio in the summer of 2003 when Bezos\u2019 original choice, Vermeulen, declined. Jassy then outlined his vision for an \u201cInternet OS\u201d[16][18][20][32] comprised of foundational infrastructure primitives that remove key impediments to faster software application delivery. By the fall of 2003, Amazon had decided that databases, storage, and computing should be the first parts of its infrastructure to go live.<\/p>\n

Jeff Barr was one of the first people to work for AWS. He thinks that Vermeulen, Jassy, Bezos, himself, and a few others came up with EC2, S3, and RDS. Jassy spent a week thinking about ten Internet apps and their core components. Werner Vogels claims Amazon\u2019s propensity to \u201cdevelop, launch, reinvent, relaunch, start over\u201d led to \u201ctwo-pizza teams\u201d and distributed application frameworks. These modifications lead to AWS, which aims to \u201creveal all of Amazon.com\u2019s atomic-level parts.\u201d Brewster Kahle, who helped make Alexa Internet, says that his company\u2019s processing infrastructure helped Amazon deal with its big data problems and led to AWS improvements.<\/p>\n

To kick-start these initiatives, Jassy assembled a founding team of 57 employees from a mix of engineering and business backgrounds, with the majority of hires coming from outside the company, including Jeff Lawson, Twilio CEO, Adam Selipsky, Tableau CEO, and Mikhail Seregine, co-founder of Outschool.<\/p>\n

In 2004-2005<\/span><\/h3>\n

Chris Pinkham and Benjamin Black wrote an internal paper at the end of 2003 about their ideas for Amazon\u2019s retail computing infrastructure. It was completely consistent, automatic, and primarily reliant on web services like storage. The paper was based on work that was already set to start. At the end of their paper, they talked about the possibility of selling access to virtual servers as a service. Moreover, this suggested that the company could make money from the new infrastructure investment. Pinkham, Willem van Biljon, and lead developer Christopher Brown then collaborated with a team in Cape Town, South Africa, to create the Amazon EC2 service. In November 2004, AWS debuted its first public infrastructure offering, Simple Queue Service. (SQS).<\/p>\n

In 2006<\/span><\/h3>\n

The premiere logo represents AWS. On the left, three rhombuses each form five identical cubes. The right-left and top sides rotate geometric forms. These are also metaphorical \u201ccontainers\u201d containing data and digital things. However, between the rhombuses that create the margins of yellow cubes, there are white lines of varying lengths that resemble a honeycomb.<\/p>\n

The text is divided into two lines. The most important aspect is, of course, the shared name with the parent corporation. It is also taller and takes up the full top row. The remaining elements are also written in thin characters and are placed at the bottom.<\/p>\n

AWS released Amazon S3 cloud storage on March 14, 2006, followed by EC2 in August of the same year. AWS founder and vice president Andy Jassy stated in 2006 that Amazon S3 \u201chelps developers avoid worrying about where they will store data; whether it will be safe and secure; whether it will be available when needed; the costs associated with server maintenance; or whether they have enough storage available.\u201d \u201cAmazon S3 allows developers to focus on data innovation rather than data storage.\u201d Paul Maritz\u2019s startup, Pi Corporation, was the first beta user of EC2 outside of Amazon, and Microsoft was among the first enterprise clients. Later that year, SmugMug, one of the first companies to use AWS, said that S3 saved them almost $400,000 in storage costs. According to Vogels, S3 began with eight microservices in 2006 and will have over 300 by 2022.<\/p>\n

In 2007<\/span><\/h3>\n

AWS announced its annual Start-up Challenge in September 2007, a contest with $100,000 in prizes for entrepreneurs and software engineers residing in the United States that use AWS technologies such as S3 and EC2 to grow their enterprises. Justin. tv, which Amazon later acquired in 2014, participated in the first edition. The winner was Ooyala, an internet media firm.<\/p>\n

SimpleDB, Mechanical Turk, Elastic Block Store, Elastic Beanstalk, Relational Database Service, DynamoDB, CloudWatch, Simple Workflow, CloudFront, and Availability Zones are some more AWS services from this time period.<\/p>\n

Improvement (2010)\u00a0<\/span><\/h3>\n

In November 2010, it was said that all of Amazon.com\u2019s shopping sites had moved to AWS. Before 2012, AWS was thought of as a part of Amazon.com, and its income was not reported separately in Amazon\u2019s financial reports. In that year, industry observers expected AWS sales to reach more than $1.5 billion for the first time.<\/p>\n

On November 27, 2012, AWS held its first big annual conference, called \u201creinvent.\u201d There were more than 150 talks about AWS\u2019 partners and ecosystem. The three-day event was held in Las Vegas due to its cheaper connectivity with U.S. and international venues. Keynotes were given by Andy Jassy and Werner Vogels, with Jeff Bezos joining Vogels for a fireside discussion. AWS has started early registration for customers from over 190 countries at a cost of $1099 per person. At the event, which had roughly 6,000 attendees, Reed Hastings, CEO of Netflix, announced intentions to transition 100% of Netflix\u2019s infrastructure to AWS on stage alongside Andy Jassy.<\/p>\n

On April 30, 2013, AWS started a certification program for computer engineers. However, the program focuses on cloud computing skills and is meant to help train and standardize skills across the industry. Moreover, in October of that same year, AWS launched Activate, a program that lets start-ups from all over the world use AWS credits, third-party integrations, and free access to AWS experts to grow their businesses.<\/p>\n

2014<\/span><\/h3>\n

However, in 2014, AWS started the AWS Partner Network (APN) with the goal of helping AWS-based businesses grow and scale their success by working closely with them and sharing best practices. However, in January 2015, Amazon Web Services gave an amount that was not made public to Annapurna Labs, an Israeli company that makes microelectronics.<\/p>\n

Amazon.com said in April 2015 that AWS was making money, with $1.57 billion in sales in the first quarter and $265 million in operating profits. Jeff Bezos, who started it, said that it is a $5 billion business that is growing quickly and is \u201csurprisingly more profitable than expected.\u201d In October, when Amazon.com announced its financial results for the third quarter, it said that AWS\u2019s operating income was $521 million and its operating margins were 25%. However, AWS\u2019s third-quarter revenue in 2015 was $2.1 billion, a 78% increase over the same period in 2014. The AWS segment\u2019s sales also climbed 69.5% year on year to $2.4 billion in the fourth quarter of 2015, with a 28.5% operating margin, giving AWS a $9.6 billion run rate. Gartner says that in 2015, AWS customers put up 10 times more infrastructure on AWS than on the next 14 providers put together.<\/p>\n

Market Supremacy (2016)<\/span><\/h3>\n

James Hamilton, who is in charge of AWS\u2019s computing, data center, and network design, wrote an article in 2016 that looked back at the online service\u2019s first ten years, from 2006 to 2016. He joined the AWS engineering team in 2008, even though he had been a big fan of the technology for a long time.<\/p>\n

In the first quarter of 2016, revenue was $2.57 billion, with a net income of $604 million, a 64% increase over the previous year\u2019s first quarter, making AWS more profitable than Amazon\u2019s North American retail operation for the first time. Jassy was then appointed as division CEO. At the same time, Amazon\u2019s stock price grew by 42% as a result of increasing earnings, with AWS accounting for 56% of corporate profits.<\/p>\n

2017<\/span><\/h3>\n

In 2017, AWS earned $17.46 billion in sales. The figure is expected to rise to $46 billion by the end of 2020. Jassy\u2019s yearly salary in 2017 was approximately $36 million, reflecting AWS\u2019s success.<\/p>\n

When the service gained popularity, the proprietors updated it, choosing a more concise moniker. So, the current logo consists of \u201cAWS\u201d and Amazon\u2019s signature \u201csmile,\u201d an arrow pointing up and to the right. It gives users a kind of grin and reminds them that this service is a subsidiary of it. The creators picked dark graphite instead of charcoal black, like in the original.<\/p>\n

Amazon Web Services (AWS) introduced an autoscaling service in January 2018. AWS revealed bespoke ARM cores for usage in its servers in November 2018. AWS is also creating ground stations in November 2018 to communicate with customer satellites. Amazon AWS also grew 37% year-on-year in 2019, accounting for 12% of Amazon\u2019s revenue (up from 11% in 2018). AWS grew by 32% year-over-year in April 2021 and had 32% of the $41.8 billion cloud market in Q1 2021.<\/p>\n

2022 – Present<\/span><\/span><\/h3>\n

In June 2022, it came out that Capital One had not properly protected its AWS resources in 2019 and had left them open to a data breach by Paige Thompson, an ex-AWS member. However, the employee was found to have broken into the company\u2019s cloud servers to steal customer information and use computer power to mine cryptocurrencies. The ex-employee had access to more than 100 million Capital One customers\u2019 personal information.<\/p>\n

AWS announced in June 2022 that the AWS snow cone, a tiny, durable, and secure edge computing device, had been sent to the International Space Station as part of the Axiom Mission 1. The device had to pass severe vacuum, vibration, acoustic, and thermal tests. Since the gadget was used in the well-insulated ISS, it didn\u2019t need to be made resistant to radiation.<\/p>\n

In June 2022, Amazon showed a sneak peek of CodeWhisperer, their latest AI tool for programmers. However, CodeWhisperer is an IDE plugin that looks at the user\u2019s code and comments and makes suggestions about how to make them more grammatically correct. However, at the moment, only people who got an invitation through the AWS IDE Toolkit can use it. The suggestions will be based on how the code is written and the names of the variables. They will not be snippets. Also, after the review period, the company will charge a subscription fee for the product.<\/p>\n

Emblem Font and Colors<\/span><\/h2>\n

The designers used a consistent style to show how AWS and Amazon Web Services are linked in a way that can\u2019t be broken. This means that their logos are similar in design, fonts, colors, and graphics but not identical. However, with this method, you can see at a glance if two programs go in the same direction. Also, most of the changes to the logo were made to cut down on the number of parts.<\/p>\n

The typeface in the modern version is as close to the Cormac Book as possible, with a few changes. However, all letters are lowercase, smooth, sans serif, and spaced closely. The proprietary palette now includes warm yellow # ff9a00 and powdered black # 202b3c. Previously, a more intense color palette of lemon yellow and charcoal black was used.<\/p>\n

What Is AWS Used For?<\/span><\/h2>\n

However, because AWS is flexible and powerful, technology-based businesses can enter new markets with a low initial investment. It also allows them to scale their IT infrastructure using a subscription model. However, the benefits of the software application are for small, medium, and large businesses.<\/p>\n

AWS is intended to enable application providers, ISVs, and vendors to quickly and securely host their applications, whether existing or new, SaaS-based. However, to obtain access to AWS\u2019s application hosting platform, users can utilize the Management Console on AWS or even web applications. The AWS is used for the following purposes:<\/p>\n