{"id":66478,"date":"2023-02-22T16:15:00","date_gmt":"2023-02-22T16:15:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=66478"},"modified":"2023-05-01T22:39:36","modified_gmt":"2023-05-01T22:39:36","slug":"cbs-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/cbs-logo\/","title":{"rendered":"CBS LOGO: Meaning, Font, and History","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

CBS is a broadcast television network that features sports, news, and entertainment shows such as Ghost. The CBS logo is a unique eye design that has been in use for 65 years, making it American television’s longest-lasting logo in history. In this post, we mention how streaming CBS live is possible for free. <\/p>\n\n\n\n

What Is CBS Logo?<\/h2>\n\n\n\n

The CBS logo is an iconic mark that has been in existence for more than 50 years. It is a stylized geometric representation of an eye in black and white. It consits of three solid pieces. William Golden was one of the designers of the iconic CBS logo in 1951. He was inspired by Rene Magritte’s famous picture The False Mirror. <\/p>\n\n\n\n

Bill Golden, one of the network’s creative designers, while on vacation in Pennsylvania Dutch territory, was influenced by Shaker imagery. <\/p>\n\n\n\n

At best, the reason why they used an eye is mythical. The official justification is that CBS is your eyes and ears on the globe. <\/p>\n\n\n\n

Did CBS Change Its Logo?<\/h3>\n\n\n\n

CBS has changed its logo three times in its history, but the eye mark has remained with them for more than 50 years. It became the representative of the CBS News division, which for a significant portion of its history became the standard bearer of televised news. <\/p>\n\n\n\n

CBS started revamping its logo, with new animated versions of the recognizable “eye” emblem showing on television. The CBS Studios will be used to designate its programs and platforms, including CBS Television Studios. <\/p>\n\n\n\n

CBS Logo History<\/h2>\n\n\n\n

All throughout the history of the CBS logo, its visual identity has been robust and fashionable. The company’s iconic monochrome logo, which the entire world now recognizes. It was created for it only once, in its third version, which was first used in 1951 and brilliantly captured the essence of the business and its character.<\/p>\n\n\n\n

#1. 1941-1951<\/h3>\n\n\n\n

In 1941 at its very first creation CBS logo was just a black wordmark on a white background. However, the typeface, spacing, and design of the logo were all quite distinctive and contemporary. <\/p>\n\n\n\n

A simple composition gained an edgy and forward-looking appearance because of the way the letters’ smooth strokes culminated in forceful, straight slashes. The enlarged version’s typeface was fairly similar to the CBS logo’s original typeface.<\/p>\n\n\n\n

The original CBS logo’s typography was quite similar to the Handel Gothic Light font’s enlarged form.<\/p>\n\n\n\n

#2. 1947-1951<\/h3>\n\n\n\n

The CBS logo was designed in 1947 for the TV network. It had a black backdrop with gray three-dimensional writing set in an oval light point. <\/p>\n\n\n\n

The wordmark’s black edge and broad, dark shadow gave it more volume and brightness, giving it a strong, self-assured appearance. This is after modifying the lettering to a larger, more traditional sans-serif typeface, and positioning the symbols closely together.<\/p>\n\n\n\n

#3.1951-today<\/h3>\n\n\n\n

William Golden created the enduring circular CBS eye logo in 1951. It consists of a large black circle, a white figure in the shape of an eye, and a smaller black circle in the center. The Pennsylvania Dutch hex sign served as the model for the insignia.<\/p>\n\n\n\n

The insignia is typically worn alone, although occasionally it is accompanied by the wording that is positioned to its right. The uppercase text is written in a bold, crisp sans-serif typeface. It closely resembles the Madani Arabic Semi Bold and TT Norms Pro Bold fonts.<\/p>\n\n\n\n

What Inspired the News Logo?<\/h3>\n\n\n\n

The first CBS News logo was designed by William. “Bill” Golden, who also at that time worked for the organization as a creative director. He had the “eye” notion as he was traveling through Pennsylvania.<\/p>\n\n\n\n

it had the “eye” thought as he was passing through Pennsylvania Dutch territory. He noticed Shaker barns there with hex symbols on them. These symbols, which closely resembled the human eye, were intended to frighten away evil spirits.<\/p>\n\n\n\n

CBS Logo Font<\/h3>\n\n\n\n

The font utilized for the CBS logo is Helvetica Bold, a grotesque sans-serif font created by Eduard Hoffmann & Max Miedinger and distributed by Linotype.<\/p>\n\n\n\n

The font from TypeType called TT Norms Pro is used in the new CBS logo.<\/p>\n\n\n\n

Almost all of CBS’s departments are using the geometric sans serif font as part of a company-wide rebranding effort. It is related to the popular TV news font Proxima. In addition, it appears to be the font used for the ViacomCBS logotype.<\/p>\n\n\n\n

CBS Sports Logo<\/h3>\n\n\n\n

The CBS Spotrts logo comprises of the name of the division and the human eye. A light-blue quadrangle is positioned inside a dark-blue quadrangle, and the name is inscribed there in capital letters in dark blue. On the left, there is a symbol for eyes that are light blue. This symbol was debuted in 2016.<\/p>\n\n\n\n

What Is CBS?<\/h3>\n\n\n\n

CBS simply means Columbia Broadcasting System. However, it is now abbreviated as CBS Broadcasting, Inc. CBS is an American commercial broadcast television and radio network. It serves as the centerpiece of Paramount Global’s CBS Entertainment Group subsidiary. <\/p>\n\n\n\n

The CBS Broadcast Center houses major production facilities and operations for its network. They include One Astor Plaza, the Paramount headquarters, Television City, and the CBS Studio Center, all of which are located in New York City. The network’s headquarters are in the CBS Building in New York City.<\/p>\n\n\n\n

In honor of the organization’s trademark emblem, which has been in use since 1951. it is sometimes known as the Eye Network.<\/p>\n\n\n\n

In 1927, the business was established as United Independent Broadcasters, Inc. After changing its name to Columbia Broadcasting System, Inc., it adopted the moniker CBS Inc. in 1974. <\/p>\n\n\n\n

What Does CBS Mean?<\/h3>\n\n\n\n

CBS simply means Columbia Broadcasting System,<\/p>\n\n\n\n

What Does the C Mean in CBS?<\/h3>\n\n\n\n

it adopted the moniker CBS Inc. in 1974. The C means Columbia Broadcasting System, Inc., <\/p>\n\n\n\n

What Is a CBS Code?<\/h3>\n\n\n\n

A CBS code is used to unlock a lockbox key compartment. It also adds an additional level of protection for confirming an agent’s suitability to display the property.<\/p>\n\n\n\n

The buyer’s agent must phone the listing agency to obtain permission before opening the key box under the CBS code (Call Before Showing), which gives the listing agent authority over key box access.<\/p>\n\n\n\n

History of CBS<\/h3>\n\n\n\n

In 1927, Arthur Judson founded his own network, United Independent Broadcaster. This is , because he was unable to book any of his clients for any of the radio programs broadcast by the National Broadcasting Company (NBC).<\/p>\n\n\n\n

However, the Westinghouse Electric Corporation acquired CBS Inc. in 1995, and in 1997 it changed its name to the CBS Corporation. The corporate office is in New York City. After merging with Columbia Phonograph and Records Co., Judson’s network adopted the name Columbia Phonograph Broadcasting Company<\/p>\n\n\n\n

When the network’s losses began to rise, William S. Paley, whose father was one of the network’s major sponsors, bought it for a pitiful $400,000. The newly named Columbia Broadcasting System went on the air on January 18, 1929.<\/p>\n\n\n\n

Beginning in the late 1920s, CBS made media history under the leadership of the entrepreneur Paley, who served as the network’s longstanding chairman. In order to get affiliated stations to dedicate a specific portion of their schedules to sponsor network shows, Paley supplied CBS live-streaming programming for free. This is because he understood that radio success depends on having huge audiences that would draw advertisers. In ten years, the network went from 22 stations to 114 stations.<\/p>\n\n\n\n

Even though the most popular radio personalities and shows of the 1930s and 1940s were heard on the rival National Broadcasting Company (NBC) network, CBS still managed to attract a sizable audience, in large part because of the charismatic leadership of Paley’s deputy, Frank Stanton, who presided over CBS from 1946 to 1971.<\/p>\n\n\n\n

CBS: The Evolution <\/h3>\n\n\n\n

The American Recording Corporation, later known as Columbia Records, was purchased by CBS in 1938. Under the direction of Edward R. Murrow and his successors, the network also developed a powerful and significant news branch. <\/p>\n\n\n\n

Moreover, CBS made a significant technological advance in the late 1940s with the creation of long-playing records by its Columbia Records subsidiary, even though it lagged behind the RCA Corporation-owned NBC in this regard.<\/p>\n\n\n\n

The high-fidelity long-playing records were created by CBS Laboratories’ Peter Goldmark, and the Columbia record label released them to the public in 1948.<\/p>\n\n\n\n

The popularity of CBS increased as a result of the appearance of celebrities like Phil Harris, Fred Allen, Bing Crosby, and Kate Smith. In 1948, Paley staged a talent raid on rival NBC, signing up stars like Freeman Gosden and Charles Correll (better known as Amos ‘n’ Andy), Edgar Bergen, George Burns, Gracie Allen, and Jack Benny, who proved to be just as popular on television as they had been on the radio. With the advent of television in the 1940s, the appearance of performers became as important as their voices. <\/p>\n\n\n\n

Because of this, CBS was able to seamlessly move into the new medium, where it routinely outperformed its rivals during the 1950s and 1960s.<\/p>\n\n\n\n


During this time, CBS Television was known as the “Tiffany Network.” This is because of the high caliber and sophistication of its dramatic programs (Studio One from 1948 to 1958; Playhouse 90 from 1956 to 1961) and variety shows (notably The Ed Sullivan Show). <\/p>\n\n\n\n

The network, therefore, ushered in a new age of progressive, cutting-edge entertainment, highlighted by ground-breaking sitcoms. <\/p>\n\n\n\n

Who Is the Founder of CBS<\/h3>\n\n\n\n

William Samuel Paley is an American businessman who worked mostly in the media from September 28, 1901, to October 26, 1990. He is famous for turning the Columbia Broadcasting System (CBS) from a little radio network into one of the leading radio and television network operations in the country.<\/p>\n\n\n\n

Additionally, Paley’s ability to recognize how to maximize broadcasting’s potential reach was crucial to his transformation of CBS from a modest network of stations into one of the most powerful communication empires in history. <\/p>\n\n\n\n

Paley’s ability to predict popular taste during his prime is worth taking note of, and he used this knowledge to create the CBS network. In the late 1930s, as war loomed over Europe, Paley observed that Americans wanted news. <\/p>\n\n\n\n

In the late 1930s, as war loomed over Europe, Paley saw that Americans wanted news coverage of the impending conflict and established CBS News as a dominant force, much like he had done with the network’s entertainment division.<\/p>\n\n\n\n

As early as 1940, Paley had the idea of a network subsidiary within CBS that would be responsible for covering most of South America. In cooperation with his news director, Paul White, and his director of short-wave operations, Edmund Chester (The Network of the Americas), <\/p>\n\n\n\n

Paley created the groundwork for a network of 64 stations in 18 nations that would later be known as La Cadena de las Americas. <\/p>\n\n\n\n

Important Dates following the establishment of Columbia Broadcasting in 1927.<\/p>\n\n\n\n