{"id":66039,"date":"2023-07-27T02:19:00","date_gmt":"2023-07-27T02:19:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=66039"},"modified":"2023-10-29T15:18:07","modified_gmt":"2023-10-29T15:18:07","slug":"slack-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/slack-logo\/","title":{"rendered":"SLACK LOGO: The True Reason Behind Slack’s New Logo, Revealed!!!","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
A brand is incomplete without its logo. This is because it increases brand awareness as well as familiarity. For Slack technologies, a logo is not just an icon or an emblem, it reflects the brand’s value, and what they stand for. The current version of the Slack logo is an octothorpe with a logotype. A speech bubble and a lozenge make up its constituent parts. These are both straightforward geometries. The speech bubble places an emphasis not only on communication and connectivity, but also serves as the foundation for custom iconography, pictures, and motifs with rounded corners that match the curves of the brand. <\/p>\n\n\n\n
When Slack was launched in 2013, everyone was rather concerned about what the new application had to offer, its features, and the simplicity it’d add to management and personal lives than the logo. As time went by, the brand surpassed people’s expectations and became a business management tool, perfect for teams. <\/p>\n\n\n\n
Slack’s first logo was okay until the brand decided to change it. The first one was, however, distinct and playful in its own words. Some call it octothorpe, some pound sign, and a whole lot of other hashtags. <\/p>\n\n\n\n
Contrary to the 2019 Slack logo, which is well-defined, it is very easy to get the first color wrong. This is because it has 11 different colors. Moreover, it loses its true uniqueness when placed on anything other than white. And if you mistakenly place it wrongly, it will look horrible. At this point, the brand decided it was time to change the first logo. <\/p>\n\n\n\n
For most business brands, there is a story behind their logos. Slack Technologies is no exception. Let’s the story behind the brand’s logo.<\/p>\n\n\n\n