{"id":65714,"date":"2023-01-02T17:11:00","date_gmt":"2023-01-02T17:11:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=65714"},"modified":"2023-02-03T10:45:33","modified_gmt":"2023-02-03T10:45:33","slug":"givenchy","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/givenchy\/","title":{"rendered":"The History and Elegance Story of Givenchy","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Did you know that Givenchy designed Meghan Markle’s wedding gown for Prince Harry in 2018? The dress enraged the world’s media, social media, and a large number of viewers.
Givenchy is one of the most elegant fashion stories. Let’s look back at the history of legendary designer Givenchy. We’ll also look at the iconic designs, products, and evolution of the Givenchy Logo.<\/p>\n\n\n\n
Paris, France is one of the world’s fashion capitals, and France has reigned as the center revolving around high fashion and luxury since the 16th century. <\/p>\n\n\n\n
On February 27th, 1927, the French fashion designer Count Hubert James Marcel Taffin de Givenchy, also known as Hubert De Givenchy, was born in the small city of Beauvais in Northern France. Givenchy was three years old when his father died before he established a luxury empire. Lucien and Beatrice Taffin De Givenchy were his parents. <\/p>\n\n\n\n
He also had a younger brother named Jean-Claude. When his father died in 1930, his interest in fashion grew as his mother and grandmother took over his late father’s role in Givenchy’s life. Their influence and impact inspired him to take the next big step in his life.<\/p>\n\n\n\n
Hubert de Givenchy left Beauvais at the age of 17 to move to Paris, France, which is a one-hour and twenty-two-minute car ride today. Paris at the time was one of the best places for anyone starting out in fashion because there were so many opportunities for him to pursue. <\/p>\n\n\n\n
Givenchy wanted to make all of the ideas he had in his head a reality, so he began his career as an apprentice for other fashion designers. Doing this in his late teens and early twenties not only allowed him to learn more about his new craft, but he also did it for free. All he wanted to do was learn more and more about fashion.<\/p>\n\n\n\n
Givenchy worked for a number of designers, including Crist\u00f3bal Balenciaga, known as “The Master” of Haute Couture. He has also collaborated with Lucien Lelong, Robert Piguet, Jacques Fath, and others.<\/p>\n\n\n\n
Givenchy founded his own fashion house, the infamous Givenchy, in 1952 after doing a lot of apprenticeship work and gathering a lot of useful and practical information from everyone. <\/p>\n\n\n\n
Separates was one of the very first collections he ever created. This was referred to as “elegant blouses with airy skirts.” Separates were also very simple and popular, laying the groundwork for the style that everyone knows today as Paris Chic. With its minimalistic and simple color palette, Paris is still known as the fashion industry’s epicenter to this day. Not only were women smitten with his collection, but it was an instant success. <\/p>\n\n\n\n
The Bettina Blouse, named after a model he worked with named Bettina Graziani, is one of these popular pieces. During the 1940s and 1950s, she was one of Givenchy’s first muses.<\/p>\n\n\n\n
Givenchy met the well-known Mr. Balenciaga a year after launching his own brand. He admired Balenciaga and saw him as a mentor and industry influencer, particularly for the brand he had launched the previous year. Givenchy was 25 years old at the time.<\/p>\n\n\n\n
“The Sack Silhouette” was a piece he collaborated on with Balenciaga. During that time, this became another instant and popular hit. Women wore long cloaks and raised their legs with heels, giving them a mysterious appearance. <\/p>\n\n\n\n
This created and pioneered the look of iconic 1960s women’s fashion. Things were starting to improve for the Givenchy brand by this point, as it was almost the 1960s.<\/p>\n\n\n\n
As he progressed up the luxury ladder, he was introduced to the legendary actress Audrey Hepburn.<\/p>\n\n\n\n
In order to reduce the prices of his designs, he founded his own firm in 1952 and maintained very minimal administrative costs. Givenchy’s inaugural collection, which featured impeccably crafted separates, high-fashion jackets, and beautiful ball gowns, received instantaneous international acclaim.<\/p>\n\n\n\n
In 1970, Pierre Dinand designed the well-known Givenchy emblem, which is infused with the symbolism of the number 4. The brand’s guiding principles include arduous effort, rigid order, unwavering loyalty, and unquestionable sturdiness.<\/p>\n\n\n\n
Putting together a wardrobe piece by piece. Givenchy also transformed the way women dress by popularizing women’s separates – interchangeable pieces of clothing that could be worn together \u2013 which is essentially how men and women shop for and wear clothing today.<\/p>\n\n\n\n
Coco Chanel popularized the Little Black Dress in 1926, and it became an instant statement piece for any woman who wore it. Despite the fact that she had the idea, it was Givenchy and Audrey Hepburn who made this one of the most iconic pieces in fashion history. <\/p>\n\n\n\n
Hepburn was a British actress, philanthropist, and fashion icon best known for her role in the 1961 film Breakfast at Tiffany’s. The iconic dress is first seen in Hepburn in the opening scene of this film. Not only did this become one of the most famous dresses of all time, but it was sold for around $807,000 to help fund the construction of a school in Kolkata, India. <\/p>\n\n\n\n
The Little Black Dress was one of Givenchy’s best and most well-known pieces because of how he transformed it from a simple dress into a look that every woman desired to wear.<\/p>\n\n\n\n
But how did Givenchy go from being virtually unknown in the industry to now working with Audrey Hepburn? While on the set of Sabrina, a 1954 comedy-drama film, Hepburn quickly became close with the designer and requested that he create her set of costumes in 1953.<\/p>\n\n\n\n
Sabrina was about a woman played by Audrey Hepburn who returns home after living in Paris and falls in love with David, but his brother wants him to marry someone wealthy so that the family legacy of wealth can continue. <\/p>\n\n\n\n
Givenchy had planned to design work for Katharine Hepburn, but his ideas inspired Audrey to want him to work on her film instead. Because Hepburn was such a respected and iconic fashion figure during this time period, it was ideal for his reputation and elevated his name for others to know.<\/p>\n\n\n\n
Monsieur de Givenchy and l’Eau de Vetiver were introduced in 1957 and 1959, respectively, followed by the introduction of Givenchy III in 1970 with the phrase “Who knows why one is reminded of a specific woman and not another?<\/p>\n\n\n\n
The inherent grace of Gentlemen Only maintains the image of a true gentleman. It is not archaic but becomes more daring with time.<\/p>\n\n\n\n
Kim Kardashian, Kendall & Kylie Jenner, Doja Cat, and others have been spotted wearing pieces from Matthew Williams’ Fall 21 collection prior to his debut runway presentation for the house. If you think back to October 2020, you may recall when Matthew Williams’s first Givenchy campaign appeared on Instagram.<\/p>\n\n\n\n
It was no surprise when LVMH purchased the brand in 1988, given its continued success. Hubert de Givenchy stepped down in 1995, after a career spanning more than four decades. He wanted to inspire a new generation of creatives to take over and bring his house into the new millennium. <\/p>\n\n\n\n
He was briefly succeeded by John Galliano, Alexander McQueen, and Julien MacDonald. The brand didn’t get a new look until Riccardo Tisci took over in 2005. This shift would catch the public’s attention and elevate the brand to a new and coveted status.<\/p>\n\n\n\n
Riccardo Tisci was well-known for his edgy yet romantic aesthetic, as well as his use of eclectic prints and out-of-the-ordinary color palettes. Tisci introduced many of the handbag silhouettes that made Givenchy famous over a 12-year period. The Antigona is the most recognizable. Its simple shape and structured silhouette quickly became the “it bag” of the year, and it quickly became nearly impossible to find.<\/p>\n\n\n\n
Givenchy made a bold move by hiring Clare Waight Keller as its first female creative director. This British-born designer was an obvious choice for the role, having worked at Ralph Lauren, Gucci, and Chloe. <\/p>\n\n\n\n
This would prove to be fortuitous timing, as Clare Waight Keller was asked to design Meghan Markle’s wedding gown for her marriage to Prince Harry less than a year after her appointment. Though simple, the gown embodied the new creative director’s aesthetic while also exuding the look of bygone eras that Markle had requested. <\/p>\n\n\n\n
Following the Royal Wedding, Meghan Markle and Rosamund Pike presented Waight Keller with the British Designer of the Year Womenswear Award.<\/p>\n\n\n\n
Clare Waight Keller’s reign has grown more confident, and she has begun to experiment with the direction she wants to take Givenchy. <\/p>\n\n\n\n
Recently, she has been sending more daring looks down the runway, capturing the simplicity she is known for while also incorporating the modern edgy twist Tisci established within the brand’s lifeblood. <\/p>\n\n\n\n
As things stand, we’re excited to see where Waight Keller takes the luxury house, and we hope her time there thus far is an indication of what’s to come.<\/p>\n\n\n\n
Givenchy’s designers have always been in the spotlight, from Hubert de Givenchy and Audrey Hepburn to Clare Waight Keller and Meghan Markle. Vogue goes through the archives to look back at the star creatives who have shaped – and are shaping – the fashion industry.<\/p>\n\n\n\n
A near-decade earlier, Hubert de Givenchy was in Paris realizing his own dream, far away from Fifth Avenue, where Holly Golightly stood reflected in Tiffany’s shopfront, breakfasting on croissants. <\/p>\n\n\n\n
Seizing an opportunity to pioneer something new, the French aristocrat – and Elsa Schiaparelli prodigy – presented his first, frill-sleeved Givenchy show to a chorus of applause. The New York Times declared “A Star Is Born,” while Time magazine published a four-page feature titled “The New Name in Paris.”<\/p>\n\n\n\n