{"id":65610,"date":"2023-07-28T01:59:00","date_gmt":"2023-07-28T01:59:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=65610"},"modified":"2023-10-29T15:13:50","modified_gmt":"2023-10-29T15:13:50","slug":"reddit-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/brand-stories\/reddit-logo\/","title":{"rendered":"REDDIT LOGO: The Brand Story Behind The Smily Mascot","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

There’s a story behind every brand’s logo. For the Reddit brand, legend has it that the smiley mascot, which serves as the design logo, is an alien who came to earth to learn more about people, relate with them, observe them, and also communicate with them. Whether this is true or not is a story for another day. However, we do know that the logo was born out of boredom. History has it that the designer was bored in a marketing class and decided to sketch away boredom. Reddit is a social platform that reflects friendliness, openness, sociability, and valuable information. It is little wonder that the network has millions of users across the globe. Well, let’s explore how the Reddit logo came about, the founders, and how safe the website is. We’ll also highlight Reddit place which is a community built and strengthened by oneness. <\/p>\n\n\n\n

Reddit Logo<\/span><\/h2>\n\n\n\n

The Reddit logo is a stylized alien head that goes by the name “Snoo,” or Reddit’s mascot.  The mascot, called Snoo, travels across time with his oval head, pom-pom ears, and antenna. Aside from his cute smile, there’s so much to this simple logo. Snoo symbolizes the welcoming, chatty atmosphere of the Reddit community. <\/p>\n\n\n\n

Oh, before I forget, the Reddit logo primarily has three colors. These are white, black, and orange. Our guy, Snoo, is white and resting on an orange background (FF4500, PMS 172 C). <\/p>\n\n\n\n

You’ll find the Reddit logo across their premium advertising collateral and merchandise. Sometimes they use the word “Reddit” too.<\/p>\n\n\n\n

Reddit Logo Design<\/span><\/h2>\n\n\n\n

The Reddit logo is a simple design that stands out in grand style. Let’s take a look at the primary element of Reddit’s Logo as well as a <\/p>\n\n\n\n

#1. The Oval Face<\/h3>\n\n\n\n

The majority of the Reddit logo consists of a geometric shape, the circle, in its different styles; this includes the head, the eyes, the ears, the tip of the antenna, the body, and even the orange background. What does the circular face mean? The circle represents oneness. This means Reddit is a brand that facilitates communication between individuals and groups. It also symbolizes infinite movement.<\/p>\n\n\n\n

#2. Reddit Antenna<\/h3>\n\n\n\n

The antenna, located at the right head of Snoo, proves that our alien friend hails from another planet and that the dude is a time traveler. What does this mean for Reddit users? It means that users are from different parts of the world. Although the Reddit logo may seem to represent a gender-neutral, abstract human being. The antenna reveals there’s more to it.<\/p>\n\n\n\n

#3. The Sly Smile<\/h3>\n\n\n\n

The next is the sly smile around the mascot’s face. This smile depicts the Reddit mascot’s warmth and openness. Add this single line in orange color adds life to the Reddit logo.<\/p>\n\n\n\n

#4. Reddit’s Typography<\/h3>\n\n\n\n

The Reddot’s typography is all lowercase letters. One thing is certain: It suits the mascot. No one wil deny the fact that Reddit is bold on the logo even though it appears in lowercase letters.<\/p>\n\n\n\n

Reddit Logo Colors<\/h2>\n\n\n\n

There are several firms in the United States that have not changed their color since their inception. Reddit is one of these companies. Reddit’s signature orange, white, and black colors. The truth is, Reddit’s use of color is fitting with its corporate identity, and the choice was wise. <\/p>\n\n\n\n

#1. Orange Color<\/h3>\n\n\n\n

The eyes in the original Reddit logo had an orange color. After nearly a decade, though, the company decided to give its logo a facelift, and the orange color became more prominent in the background. You’ll see the orange color in the typography includes symbols for the eyes, mouth, background, and tiny circle above the letter ‘i.’<\/p>\n\n\n\n

#2. White Color<\/h3>\n\n\n\n

Reddit has a white face, and this is clearly visible against the orange background. The incorporation of white into its logo conveys purity, modesty, as well as trustworthiness, all qualities associated with the optimistic color white. Reddit’s use of white might evoke feelings of purity, honesty, and openness in its users. <\/p>\n\n\n\n

#3. Black<\/h3>\n\n\n\n

Both the mascot and the wordmark are black in the original logo. The present logo, however, solely features black in the wordmark. The first logo is more visually appealing since the mascot stands out against the clean white background thanks to the bold black outline.<\/p>\n\n\n\n

Who Designed Reddit Logo?<\/span><\/h2>\n\n\n\n

One of the network’s co-founders, Alexis Ohanian, designed the Reddit logo. This idea came about in 2005 at the University of Virginia during a marketing class when he felt disinterested and bored with the material being presented. When Alexis got back to his residence, he pulled out an old PlayStation Portable 5.0 console and used a jailbroken version of it to digitize the sketch he had been working on in his notebook. After a while, a young designer modified the design with his finishing touches.<\/p>\n\n\n\n

How Many Logos Has Reddit Used Since Its Inception?<\/span><\/h2>\n\n\n\n

Since its inception in 2005, Reddit has only used two logos. Although they have about three copyright logos, the official trade of Reddit was first incorporated in 2005 and was modified in 2017. However, the first initial is still in use to date.<\/p>\n\n\n\n

#1. 2005 – Present<\/span><\/h3>\n\n\n\n
\"\"
Reddit First logo 2005-Present<\/figcaption><\/figure>\n\n\n\n

2005 to present simply means this logo is still in use even though the brand now has another logo. It is the first Reddit logo, and the common place you’ll see it is in the Reddit community. The original logo for the news website had both a full-length Snoo and a Reddit message. We see our friendly alien with an oval head, a semi-oval body, semi-circular ears, legs, and arms, and a lengthy antenna in the shape of a circle. The face of Reddit, our dear alien friend, is white with orange eyes. An individual black line defines each section of the body, including his smile. According to Reddit, this smile advocates the willingness to meet new people and make connections.<\/p>\n\n\n\n

Alexis Ohanian also used a bold font to write Reddit on the right side of the mascot. Both the write-up and the logo are still in use to date. <\/p>\n\n\n\n

#2. 2017 – Present<\/span><\/h3>\n\n\n\n
\"Reddit
Image Credit: Logos-world.net<\/figcaption><\/figure>\n\n\n\n

Fast forward to 2017, minor adjustments or modifications were made to the 2005 Snoo. However, there are key similarities between the two. The new Reddit logo is still white, but currently on a black background. So if you ask me, this is better. Because its features are more defined, it still has only one head. In 2017, the new Reddit logo still has the face of our dear friend Snoo, but this time, it’s not a full body but a face. He still has his lovely smile, and of course, the antenna.  The bright orange circle in the background matches the hue of the eyes and the smile. The word “Reddit”, now appears to be much smaller. The alien eye from the original design may be seen in the little circle that sits atop the letter “i.” So the modification is really worth it. <\/p>\n\n\n\n

Will Reddit Change Their Logo Soon?<\/span><\/h3>\n\n\n\n

Judging from the fact that it took 12 years to change and make modifications to the first logo, no one can really tell whether they will be changing the logo soon. However, the present logo stands out and still depicts the value, culture, and what Reddit stands for, which is open lines of communication and an understanding of one another’s perspectives among people from all walks of life, we doubt whether the website will be changing their logo anytime soon.<\/p>\n\n\n\n

Types of Reddit Logo<\/span><\/h2>\n\n\n\n

Reddit officially has three logos. The first is the Reddit Icon, and watermark, General Snoo, and Custom Snoo. How does each differ from the other?<\/p>\n\n\n\n

#1. Reddit Icon and Water Mark<\/span><\/h3>\n\n\n\n

The official logo of Reddit is a stylized version of Snoo’s head inside an Orange-Red circle. As a matter of fact, Reddit and its licensed partners are the only ones permitted to utilize the content commercially. These are the official company graphics, and they should be used in all Reddit links. Reddit can cancel your right to use its trademarks for non-commercial, personal usage at any time. Subreddits whose usage of Reddit’s trademarks breaches this policy (or the Reddit Content Policy) or is deemed improper by Reddit will have their community styling rights revoked. <\/p>\n\n\n\n

#2. General Snoo<\/span><\/h3>\n\n\n\n

The second logo is the Reddit mascot, which is the general Snoo. This gender-neutral alien advocate encourages open lines of communication and an understanding of one another’s perspectives among people from all walks of life. Only Reddit and the licensed partners it has agreed to work with are allowed to make commercial use of the content.<\/p>\n\n\n\n

At any time, Reddit reserves the right to revoke your permission to use its trademarks for personal, non-commercial purposes. Subreddits that violate this policy (or the Reddit Content Policy) or whose use of Reddit’s trademarks are deemed inappropriate by Reddit will have their community-style rights withdrawn.<\/p>\n\n\n\n

#3. Custom Snoo<\/span><\/h3>\n\n\n\n

A Custom Snoo is a representation of the people who use Reddit and the communities they belong to. They show how different our audience is and what they like and care about. Snoo can wear costumes, but he doesn’t do anything that breaks Reddit’s Content Policy, that most people would find very offensive or upsetting, that defames or insults Reddit, or that Reddit decides isn’t appropriate. Reddit will look at a Snoo that has been changed.<\/p>\n\n\n\n

What is the Reddit Mascot Called?<\/span><\/h2>\n\n\n\n

The mascot on the Reddit logo is an alien named Snoo. Although an alien, he travels across time. Snoo has an oval head, pom-pom ears, and an antenna. Anyway, he is just a white figure with antennae and some strange reddish-orange eyes.<\/p>\n\n\n\n

What Does Snoo Mean in Reddit?<\/span><\/h2>\n\n\n\n

The short white alien with orange eyes and an antenna represents the social news website Reddit. He is the official of the Reddit Logo. According to Reddit, the name means what is new? <\/p>\n\n\n\n

Is the Reddit Logo Copyrighted?<\/span><\/h2>\n\n\n\n

Yes, it is. The official logo of Reddit is a stylized version of Snoo’s head inside an Orange-Red circle. As a matter of fact, Reddit and its licensed partners are the only ones permitted to utilize the content commercially. These are the official company graphics, and they should be used in all Reddit links. Reddit can cancel your right to use its trademarks for non-commercial, personal usage at any time. Subreddits whose usage of Reddit’s trademarks breaches this policy (or the Reddit Content Policy) or is deemed improper by Reddit will have their community styling rights revoked. <\/p>\n\n\n\n

Can I Use Reddit Logo For Other Things?<\/span><\/h2>\n\n\n\n

Yes, you can. But do remember that the logo is a trademark that is under copyright protection. So you will have to contact them before using their logo by becoming a partner. You can contact them at licensing@reddit.com<\/a>.<\/p>\n\n\n\n

Reddit Corporation<\/span><\/h2>\n\n\n\n

Reddit is an American website where people can share news, rate content, and talk about it. Registered users can add links, text posts, images, and videos to the site, which are then rated by other members.<\/p>\n\n\n\n

People who like to post and read the information that has been submitted by other users can actually join this virtual community online. It acts as a social network and has a feature similar to a forum where users can “like” certain things that other users have written.<\/p>\n\n\n\n

Is There a Meaning Concealed Within the Word “Reddit”?<\/span><\/h3>\n\n\n\n

Not exactly.  There is no explanation available for the meaning, history, or origin of the word “Reddit.” Nevertheless, we are able to trace it back to the word “read it.”<\/p>\n\n\n\n

What is Reddit Really Used For?<\/span><\/h2>\n\n\n\n

We regularly use Reddit as a platform to disseminate our marketing expertise and gain insight from those working in related fields. This platform is an excellent location to network with other professionals in your industry.<\/p>\n\n\n\n

Reddit is a website that allows its users to connect with one another in a variety of different ways, including the posting of questions, links, comments, and debates on a range of different topics of interest. Users cast their votes based on how helpful they believe each post is.<\/p>\n\n\n\n

Reddit can be used in a variety of different ways, one of which is as a resource for the latest information on breaking events, cultural phenomena, internet memes, and other topics of interest. This is only one of the numerous uses for Reddit. In addition to this, it grants access to specialist online communities, the likes of which may be difficult to find in other places.<\/p>\n\n\n\n

Founder<\/span><\/h3>\n\n\n\n

Steve Huffman and Alexis Ohanian are the original founders of Reddit. However, most people do assume it is Cond\u00e9 Nast. But the company was bought by Cond\u00e9 Nast when it still had three owners. These were Steve Huffman, Alexis Ohanian, and Aaron Swartz<\/p>\n\n\n\n

Reddit History: Everyone Has A Begining<\/span><\/h3>\n\n\n\n

In 2005, Steve Huffman and Alexis Ohanian, who were college friends at the time, came up with the idea and started building the first version of Reddit. Huffman and Ohanian, both students at the University of Virginia, spent their spring vacation in Boston, Massachusetts, hearing programmer and entrepreneur Paul Graham speak.<\/p>\n\n\n\n

Following Graham’s speech, he spoke with Huffman and Ohanian, inviting them to apply to Y Combinator, the startup incubator, which was one of the programs he operates. <\/p>\n\n\n\n

The Journey Begins<\/span><\/h4>\n\n\n\n

Reddit wasn’t the first project the duo embarked on. Their first project was the concept of letting customers place orders by SMS text message (My Mobile Menu). Unfortunately, this failed woefully. But a failed project is not enough to weaken the duo or kill their vision.<\/p>\n\n\n\n

They kept learning, and one day, Graham coined the phrase “first page of the Internet” to describe the concept that emerged during a brainstorming session for a business pitch. Huffman and Ohanian were included in the inaugural class of Y Combinator because of their idea. With help from Y Combinator, [Huffman] developed the site in Common Lisp], and from there, Reddit was released in 2005 with his friend Ohanian. <\/p>\n\n\n\n

Even though the project was successful, there were no users for the sites. Therefore, the duo went back to restrategize and ended up creating hundreds of false users to post on the site.<\/p>\n\n\n\n

Swartz is Out<\/span><\/h4>\n\n\n\n

Between November 2005 and January 2006, Aaron Swartz’s company, Infogami, merged with Reddit, and Swartz became an equal owner of the resultant parent company. However, they sold it to Cond\u00e9 Nast Publications on October 31, 2006, for an enormous amount. Swartz left in January of 2007 for an unknown reason, even though he was initially frustrated by the new acquisition.<\/p>\n\n\n\n

Reddit Statistic<\/span><\/h3>\n\n\n\n

According to Semrush<\/a>, Reddit was the 9th most visited website in the world and the 6th most visited website in the U.S.  About 42\u201349.3% of its users are from the U.S., followed by 7.9\u20138.2% from the U.K. and 5.2\u20137.8% from Canada as of March 2023. Twenty-two percent of U.S. adults ages 18 to 29 and 14 percent of U.S. adults ages 30 to 49 regularly use Reddit. <\/p>\n\n\n\n

History of the Reddit Mobile App<\/span><\/h3>\n\n\n\n

Before 2010, Redditors users were required to download an app developed by a third party to access the Red dit website. It is common knowledge that going through a third party can decrease the number of people utilizing your website. Therefore, the team behind Reddit needs to devise strategies for effectively managing reading and navigation on their website. The initial version of their mobile web interface was made available in the year 2010.<\/p>\n\n\n\n

A mobile application developed specifically for the Ask Me Anything community on Reddit was released by the company in the year 2014. Within the app itself, users were able to see ongoing AMAs, subscribe to notifications, post questions, and vote on answers to those questions.<\/p>\n\n\n\n

In 2014, Reddit made Alien Blue its official app for users of Apple’s iOS platform after purchasing the app. Two years later, in 2014, they launched a second official app, and in 2016, they discontinued the Alien blue service.<\/p>\n\n\n\n

Is Reddit Safe?<\/span><\/h2>\n\n\n\n

Good question. The truth is, Reddit is safe, depending on how you use it as well as who is using it. People hold diverse opinions about the safety of the site, depending on their personal views. Let\u2019s consider some of the features as they will help us arrive at a good answer. <\/p>\n\n\n\n

Why Do We Think Reddit Is Safe?<\/span><\/h3>\n\n\n\n

There are several reasons why we can bodily say that Reddit is safe, the following are some of these;<\/p>\n\n\n\n

#1. Strict Processes For Hacked Accounts<\/span><\/h4>\n\n\n\n

Generally, Reddit will lock your account and require a password change if they suspect it has been compromised or used in a way that violates their rules of service. This is great as it protects people’s accounts from hackers. However, Reddit will permanently delete your account if they realize you used it in an inappropriate way that endangered the safety of others or damaged the site’s reputation.<\/p>\n\n\n\n

This occurs when they are unable to verify the account owner. Additionally, it means that the account was likely created by a third party for malicious objectives, similar to what is seen on social media platforms like Facebook and others.<\/p>\n\n\n\n

 #2. Strict Safety Protocols <\/span><\/h4>\n\n\n\n

There is nothing as cool as being part of an online community without fear. Moreover, Reddit is one of the best platforms that offer strict security measures to protect its users. <\/p>\n\n\n\n