{"id":61010,"date":"2023-09-19T07:33:00","date_gmt":"2023-09-19T07:33:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=61010"},"modified":"2023-09-22T12:41:32","modified_gmt":"2023-09-22T12:41:32","slug":"primary-market-research","status":"publish","type":"post","link":"https:\/\/businessyield.com\/competitive-research\/primary-market-research\/","title":{"rendered":"PRIMARY MARKET RESEARCH: Meaning, Methods, Examples, Comparison","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Gathering data for research purposes is crucial to the growth of any new product or service. Market research provides the insights needed to make an informed decision at every stage, from product development to developing an effective go-to-market strategy. And to keep up with this trend, more companies are conducting primary market research to better understand new markets, create products and services that customers want, and attract them with the right marketing message. This article will define and explain the various types of primary market research methods; the distinction between primary and secondary market research; and the benefits and drawbacks of each, with examples. Most importantly, you’ll understand why primary market research is beneficial to your business.<\/p>

What is Primary and Secondary Market Research<\/span><\/h2>

Market research is generally divided into two types of research: primary and secondary.<\/p>

Primary research is research that you conduct on your own (or hire someone to do it for you.) It entails asking questions and gathering information directly from a source, usually customers and prospective customers in your target market. Primary research examples include<\/p>