Market research tools are a great way to get your business’s name out there and keep you connected with your customers. They can be used for internal research, such as customer satisfaction surveys and focus groups, or external research like online surveys and interviews. Market research tools help you identify what’s working for your customers and how you can improve the experience. Let’s look at some helpful market research tools that will help you get started on this journey!<\/p>\n
Market research tools are used to collect, analyze, and communicate data about a business or brand. They can help you understand your customers’ needs, provide insights about competitors’ strategies and tactics, predict future trends in the marketplace (e.g., new technologies), etc.<\/p>\n
Market research tools include:<\/p>\n
Market research is an important part of any business, but it’s often difficult to get the right information. That’s why I’ve put together this list of 10 market research tools that will help you find out what your customers are thinking and feeling. So let’s get started!<\/p>\n
Answer the Public is a free, easy-to-use tool that provides insights into how people feel about brands and topics. You can use Answer the Public to learn what people think about a topic, understand how people feel about a person or brand, or even get an idea of how much influence you have in your community.<\/p>\n
Think with Google Research Tool is a free and easy way for you to find out about the latest trends in your industry, as well as how to make your business more successful. This tool helps you identify keywords that are trending, as well as provides insight into what people are searching for, what they are buying or not buying, and what they are talking about online.<\/p>\n
Spyfu is a paid tool, but it’s well worth the cost. This tool allows you to research keywords and competitors, as well as track backlinks and SEO metrics. You can also use their keyword research tools for competitive intelligence purposes\u2014which means that you’ll be able to see what other sites are ranking for your target keywords, so you can understand which ones are most likely worth targeting for your campaigns.<\/p>\n
Spyfu also has some great features for website audits: you’ll get suggestions on how best to optimize pages based on their analysis of each page’s content; they’ll even provide a link list at the end of each audit report (which includes links from other sites in both organic search results and paid advertisements).<\/p>\n
Latina is a tool that can help you find the best keywords for your target audience. It does this by analyzing your website, competitors’ websites, and Google’s search results for each keyword.<\/p>\n
Latina is free to use but the paid version offers more features and allows access to their proprietary database of over 800 million monthly searches (with over 4 billion total). If you’re looking for something with more advanced functionality than just basic keyword research, then we recommend checking out Latina Pro instead!<\/p>\n
BuzzSumo is a tool that allows you to find the most shared content about a topic. It also allows you to filter by keyword, topic, date, and author. You can use it to find influencers and their most shared content as well as the best time of day to publish your content.<\/p>\n
BuzzSumo is easy enough for anyone who has even a basic understanding of social media analytics\u2014you enter in some keywords related to the business or brand in question and then see what comes up first on page 1 (or 2). If there isn’t much search volume around those words yet then that tells us something important: maybe people aren’t talking about what we want them to do yet!<\/p>\n
Statista is a statistics website that provides data on a wide range of topics. The site has one of the largest databases of statistics, and it provides data for free. It’s easy to navigate, has a simple user interface (it doesn’t require any knowledge of programming or Excel), and offers great insights into what people want when they’re making an online purchase decision.<\/p>\n
The Statista app allows you to access your favorite reports from anywhere anytime even if you don’t have access via desktop or laptop computer (you can still use your smartphone).<\/p>\n
Typeform is a questionnaire tool that allows you to collect data from your customers, employees, and more. It’s easy to use, has a good user experience, and is attractive. You can use it for collecting customer feedback on products or services as well as employee engagement surveys.<\/p>\n
Otter.ai is a conversational tool that allows you to ask questions and get answers from the crowd. It can be used for market research, product development, and customer retention. Otter lets you ask questions in any language or format through its natural language processing engine, which understands human speech patterns and delivers accurate results faster than traditional methods, like surveys or questionnaires. You can also use it as a feedback mechanism for existing products or services; it’s great for gathering insights on what your customers want before launching new features or features based on their feedback!<\/p>\n
A dimension is a tool that allows you to do a lot of different types of research, including competitor analysis, keyword research, and content optimization.<\/p>\n
You can also use Dimensions to analyze your competitors’ social media accounts, which is very useful.<\/p>\n
Yelp is a great place to start your market research. The site is full of reviews from real people who have used the company or service in question, so you can get an idea of what users think about a business or product and how they feel about the quality of service they received.<\/p>\n
Depending on what kind of business you are looking for, Yelp may also include information about its location such as hours, directions, and map links. You can also find out if any other nearby businesses would complement yours nicely with their different offerings\u2014and let\u2019s face it: when it comes down to it (pun intended), we all want our food options to be diverse so that no matter where we go locally folks will always find something new!<\/p>\n
Free Market Research Tools \u2013 A summary of what they are and why you should use them<\/p>\n
Google Trends is a great tool for discovering what people are interested in, and how popular it is. It\u2019s useful for finding out what people are searching for, and how many people are searching for something.<\/p>\n
Google Trends allows you to see the popularity of a specific topic over time by showing you the number of searches that have been made per month since 2004 (when they first began keeping track). You can also use this information as an indicator of how much interest there may be in your topic\u2014if few people are searching for something during a particular period, then there may not be much demand yet!<\/p>\n
SurveyMonkey is a free tool that lets you conduct surveys and run contests.<\/p>\n
You can use it to collect feedback on your business or create polls and forms for different purposes.<\/p>\n
Make My Persona is a free tool that helps you create a digital persona for your target audience. In just minutes, you can create personas for each of your target audiences and share them with the rest of your team.<\/p>\n
You might be thinking, \u201cI don’t need to create personas! I already know what my audience wants and needs. Why would I need this?\u201d You’d be right if only it weren’t so difficult to figure out what people want or need these days! With so much information available at our fingertips, we’re drowning in data (and confusion). The good news is that there are some things we still get right just by listening. If someone says they love puppies but they also hate dogs…who knows? Maybe they secretly want both!<\/p>\n
WordLift is a free tool for doing keyword research. It allows you to analyze the search volume, difficulty, and competition of keywords. You can also get a list of related keywords based on your query.<\/p>\n
Market research tools are used to gather information about a particular market. The four main types of market research tools include focus groups, surveys, analytics, and ethnography.<\/p>\n
Amazon is the largest e-commerce site and a global powerhouse. It has an estimated revenue of almost $145 billion in 2018, making it one of the most popular websites in the world. The market research report for Amazon can give you valuable insights into its customer’s buying habits, competition, and products. The following list contains five tools that help you to find out more about this fascinating company:<\/p>\n
Helium 10 is a market research tool that allows you to see which products are selling well and which ones are not. You may also use Helium 10 to research trending keywords in your specific field.<\/p>\n
SellerApp is a powerful tool that helps you to find the best products to sell on Amazon. It will give you the ability to search for profitable products by keyword, category, and ASIN. You can also use it to find the best-selling products in any category.<\/p>\n
It’s important to note that SellerApp has been around since 2009 and has been used by many sellers as their go-to tool when it comes to listing their items on Amazon Marketplace as well as other marketplaces like eBay or Etsy.<\/p>\n
SellerApp offers a variety of tools including:<\/p>\n
IO Scout is a Chrome extension that allows you to search for information on any Amazon product. You can use it to find out what keywords are used in the listing, how many reviews the product has, and what the product’s price history looks like.<\/p>\n