{"id":59705,"date":"2023-09-20T00:48:00","date_gmt":"2023-09-20T00:48:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=59705"},"modified":"2023-09-27T23:04:21","modified_gmt":"2023-09-27T23:04:21","slug":"small-business-email-marketing","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/small-business-email-marketing\/","title":{"rendered":"SMALL BUSINESS EMAIL MARKETING: Meaning, Best Email Marketing Software, and Tips","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Every small business needs an email marketing strategy. In addition to boosting sales, it strengthens the sales process and increases clients’ awareness of the brand. In this guide, we\u2019ll explain how email marketing works, including the best software, services, and tips to help you upscale your small business.<\/p>\n\n\n\n
Email marketing is the use of emails to conduct marketing operations and reach out to the audience. Email marketing is a two-way process in which both the sender and the recipient have interests.<\/p>\n\n\n\n
Businesses use email marketing to create sales through the distribution of promotional offers, the nurturing of leads, or the expansion of the reach of content marketing activities.<\/p>\n\n\n\n
These are some of the best software for small business email marketing:<\/p>\n\n\n\n
Mailchimp is the overall best email marketing software for a business because it contains the capabilities that most businesses require without being unduly complicated or confusing. Businesses may plan campaigns, A\/B test copy, and receive results on open rates, click-through rates, unsubscribe rates, and other metrics. Furthermore, it offers the most generous free-forever plans of any program we reviewed.<\/p>\n\n\n\n
Because it contains hundreds of pre-built automation that allow you to customize campaigns for each user, ActiveCampaign is the best email marketing software for automation. As you’re getting things set up, there are assistance tutorials throughout the platform, and ActiveCampaign’s customer service is quick and courteous.<\/p>\n\n\n\n
MailerLite is the easiest email marketing software to use for your business since it includes a drag-and-drop interface that makes creating the look you desire enjoyable and easy. Because simplicity is central to the company’s aim, the software has a clean and streamlined appearance.<\/p>\n\n\n\n
Hubspot is the greatest all-in-one marketing suite since it includes excellent tools and reporting capabilities for all of your marketing efforts across several channels (website, social, email marketing, and more). You may use Hubspot’s CRM to keep all contact information and attract an audience via lead forms, live chat, and online marketing.<\/p>\n\n\n\n
Moosend is the most affordable alternative not only because its premium plans are less expensive than most on the market, but also because you can pay by the number of subscribers or the number of emails sent, whichever is the cheapest option for you. Furthermore, its facilities are user-friendly, making it simple to send out appealing and timely emails to your target audience.<\/p>\n\n\n\n
Because of its comprehensive processes and advanced list segmentation, Drip is the best email marketing software for e-commerce enterprises. Subscribers will receive personalized emails driven by their shopping habits on your site, as well as timely follow-ups based on how they interact with your emails. \u200d<\/p>\n\n\n\n
Here are some of the email marketing services you can boost your small business with:<\/p>\n\n\n\n
Constant Contact is one of the world’s largest and fastest-growing small business email marketing services. It is also the most user-friendly email marketing service for beginners.<\/p>\n\n\n\n
You can quickly manage your email lists, contacts, email templates, the marketing calendar, and other important information.<\/p>\n\n\n\n
Each subscription includes limitless emails, simple tracking and reporting, built-in social media sharing capabilities, a free image library, list segmentation, Facebook ads integration, and a strong eCommerce integration for Shopify stores.<\/p>\n\n\n\n
Their Email Plus accounts also include strong capabilities such as email automation, drip marketing, surveys & polls, coupons, online donations, and subject line A\/B testing, which allow you to send targeted emails with the goal of increasing your open rate.<\/p>\n\n\n\n
SendinBlue is a full-service SMS and email marketing platform for businesses. They are one of Europe’s fastest-growing email marketing platforms.<\/a><\/p>\n\n\n\n It is a really simple platform with amazing capabilities for creating beautiful and interesting emails. Their intuitive drag-and-drop email editor is ideal for novices who have no prior experience with email marketing.<\/p>\n\n\n\n SendinBlue features user-friendly marketing automation<\/a> capabilities for sending transactional emails, creating processes for automatic follow-up emails, and segmenting consumers. It can also use AI algorithms to determine the optimal time to send bulk emails to ensure maximum email deliverability.<\/p>\n\n\n\n HubSpot is one of the most well-known CRM and emails marketing software.<\/p>\n\n\n\n Their email marketing service is free to begin, and it includes a slew of powerful automation capabilities meant to help your company flourish.<\/p>\n\n\n\n You may use their simple drag-and-drop email builder and a variety of themes to create a completely customized newsletter that matches the personality and colors of your company.<\/p>\n\n\n\n Omnisend is a robust SMS and emails marketing service for eCommerce organizations seeking an omnichannel marketing automation solution.<\/p>\n\n\n\n They provide one of the most generous free email marketing plans available, as it includes all of the powerful features like pre-built automated workflows, subscriber segmentation, A\/B testing, performance reports, and even SMS + web push notifications.<\/p>\n\n\n\n Most other free email marketing programs have limitations, but Omnisend is confident in its value proposition, thus, they include nearly everything in its free plan. You will need to upgrade to their paid services as your contact list expands.<\/p>\n\n\n\n Drip is an enterprise email marketing platform that is ideal for eCommerce, bloggers, and digital marketers. They provide a variety of solutions to help with marketing automation, sales funnels, and personalization.<\/p>\n\n\n\n Their email platform integrates seamlessly with all common website builders, including WordPress and WooCommerce. This makes it simple to add pop-ups \/ opt-in sign-up forms to your website and collect more leads.<\/p>\n\n\n\n Because digital marketing is constantly changing, there is always something new to learn and improve on. However, if you’re an email marketer with limited time, keeping up can be difficult. Here are some tips to help you scale up your small business email marketing:<\/p>\n\n\n\n Without email marketing tools, email marketing is a real task. It’s okay to ignore email automation at first when you only have a few subscribers, but as your subscriber list grows, you’ll need it to keep everyday, monotonous duties off your plate.<\/p>\n\n\n\n Depending on your marketing goals, you can use a variety of marketing tactics to spread the word about your product or service. However, there is a disadvantage to using platforms that you do not own.<\/p>\n\n\n\n#3. HubSpot.<\/h3>\n\n\n\n
#4. Omnisend<\/h3>\n\n\n\n
#5. Drip<\/h3>\n\n\n\n
Tips for Small Business Email Marketing<\/h2>\n\n\n\n
#1. Make use of email marketing tools.<\/h3>\n\n\n\n
#2. Grow your email list<\/h3>\n\n\n\n