{"id":59486,"date":"2023-01-24T11:21:00","date_gmt":"2023-01-24T11:21:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=59486"},"modified":"2023-02-08T18:24:40","modified_gmt":"2023-02-08T18:24:40","slug":"video-marketing-software","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/video-marketing-software\/","title":{"rendered":"TOP 17+ VIDEO MARKETING SOFTWARE: 2023 Reviews","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
One of the most effective online marketing strategies is video marketing. It is an efficient method of engaging your website visitors and driving traffic to your site. Every day, people spend around 5.5 hours watching movies online. Marketers use video marketing software to generate videos promoting a product or service and incorporate them into marketing campaigns. To boost sales and improve website traffic, the movies educate buyers on the usage, value, and lifestyle context of the item.<\/p>\n\n\n\n The software automates the media buying process and delivers statistics to optimize marketing video performance. Content marketing tools include video marketing software.<\/p>\n\n\n\n The tools provide video creators complete control over content and personalization to assist firms in creating effective marketing videos for their target customers. Calls to action, embedded links, forms, polls, quizzes, graphics, text, and animation can all be used to make the videos interactive.<\/p>\n\n\n\n Once you’ve developed a concept, you’ll need some tools to bring it to life. More than simply a camera, there should be a way to publish, digitally record, use stock video, and edit to make a video that is completely unique to you. You can’t go wrong if you use a video marketing tool from this list to make a great video.<\/p>\n\n\n\n Because it provides an easy and accessible way to make video snippets and longer-form movies to assist your marketing efforts, Animoto is a one-size-fits-all tool for video marketing campaign design. Animoto provides a wealth of photos, clips, music selections, fonts, and more to help you make high-quality films with all of the polish and coherence of professional videos\u2014at a fraction of the cost. Animoto provides a free online video editor for creating a wide range of videos, but there are additional subscription levels that provide more functionality. All free Animoto videos include an Animoto watermark, whereas the two subscription tiers are better able to generate professional videos sans Animoto branding.<\/p>\n\n\n\n Pricing:<\/strong> The initial tier offers unlimited movies without a watermark for $15 per month, while the $39 per month tier includes platforms for many users, the opportunity to sell videos generated, access to additional videos and photos, and video consultations.<\/p>\n\n\n\n Check out Biteable if you need to send a message to clients about the impact of a disaster on your business or if you’re trying to onboard new staff. It takes a unique approach to video marketing in that it is designed to be quick and simple to generate any type of video. The firm even promises that you can build something cool over your lunch break and that it is the world’s simplest video maker. Choose from a number of video templates and add your own text\/sound.<\/p>\n\n\n\n Pricing:<\/strong> This drag-and-drop application has free capabilities, with subscription options beginning at $15 per month.<\/p>\n\n\n\n FlexClip<\/a> is a one-stop web application for quickly creating videos, movies, and slideshows. FlexClip’s advanced editing capabilities give you complete control over the video’s aesthetic, background music, and other aspects.<\/p>\n\n\n\n Its key features include an easy-to-use and clean storyboard, a large number of stock images, videos, and music, stunning video templates to boost your creativity, support for many different photos and video formats, flexible editing features (such as trim, split, add text\/animations, music, watermark, and so on), and the ability to export videos with high resolutions.<\/p>\n\n\n\n FlexClip satisfies all of your requirements for generating quality videos for business and special events. It’s also quite simple to use.<\/p>\n\n\n\n Pricing: <\/strong>FlexClip Basic Plan One-time purchase of $49 with a 60-day money-back guarantee<\/p>\n\n\n\n Magisto makes it simple to showcase your talent in video form. You use genuine footage from your cameras, just like some of the best video marketing tools. What distinguishes Magisto is its AI-based editing assistant, which assists you with everything from uploading the film to editing it and even distribution. The AI helper asks you what “mood” you’re looking for and is adept at detecting emotions. <\/p>\n\n\n\n Everything is designed into your video so that you may spread your desired message across all of your social media channels. You don’t have any music? Don’t be concerned! Pro and business customers can access licensed music through Magisto software. Getty Images stock pictures are also available to business customers. Magisto also includes video analytics, which allows you to observe what’s working and where you can improve next time. The software is accessible as an iPhone or Android app, as well as a web-based computer client.<\/p>\n\n\n\n Personal is $4.99 per month, while a professional is $9.99. Do you require business-level features? That’s $34.99.<\/p>\n\n\n\n With premium video features and an extremely user-friendly interface, PlayPlay can easily assist in-house communications and marketing teams at large corporations in producing a high number of exceptional video materials. PlayPlay can cover a wide range of video demands for different teams and social platforms, including staff and customer interviews, podcast teasers, corporate news, and ‘Buzzfeed-style’ videos. <\/p>\n\n\n\n Whether your organization requires content for internal and corporate communication, marketing, or employer branding, a web-based video creator can be a time and resource saver. PlayPlay’s value-added enterprise features, such as powerful motion graphics, access to a premium Getty Images Stock Media Library, and the ability to completely incorporate branding aspects, set it apart from the competition. Not to mention, all of their subscription services include free and dependable assistance from a specialized staff of video experts.<\/p>\n\n\n\n Pricing: <\/strong>7-day free trial. Paid monthly plans begin at $160 per user and go up to $500 per user for enterprise programs.<\/p>\n\n\n\n Powtoon creates high-quality video marketing for a range of social media networks by combining animation with video footage. The software claims to have provided video services to more than 96% of Fortune 500 organizations, which is extremely significant if true. Powtoon claims to achieve this feat by providing a video service that overcomes communication concerns with video marketing content and offers professional-grade templates to users looking for a simple, quick solution to create excellent and compelling video content. Powtoon provides an online editing solution for businesses of all types and needs, from promotional movies to be sent directly to existing clients to animations announcing new projects.<\/p>\n\n\n\n Pricing: <\/strong>There are three pricing categories available for Powtoon: $19\/month, $59\/month, and $99\/month. The first offers storage, 5 exports per month, and template access. The second provides 5 times the storage, unlimited exports, and unlimited access to Powtoon templates. The final tier includes everything from the previous levels plus 10 times the storage, bespoke typefaces, and the option to resell videos created with the online video editor.<\/p>\n\n\n\n The name Promo Video comes from its principal mission: to assist firms in creating marketing videos. In fact, the company is a Facebook, Instagram, and YouTube marketing partner. You may obtain conventional editing effects on the moving components by using this online video creator. You can also include fully licensed clip art, stock pictures, and even music. Also, you can crop the video to fit it into whatever social network you’re using. <\/p>\n\n\n\n As an added bonus, functionality like “swipe up to shop” and embedded links can be easily incorporated. This is something that not every video maker permits you to accomplish, for a variety of reasons, one of which is its purpose-built design. That is not to argue that you can only generate marketing videos with Promo. Display your talent or make great engagement films. Are you on the fence? Look into their free collage maker.<\/p>\n\n\n\n Pricing:<\/strong> Monthly plans range in price from $39 to $249.<\/p>\n\n\n\n Videoshop is an app designed for quick and easy content creation to distribute on social media sites. Although Videoshop is significantly less powerful, it nevertheless captures the power of social video messages and helps businesses, brands, and people to develop a comprehensive video marketing strategy. Videoshop is great for those who are just starting out or who want to create fast video clips. Videoshop is just a basic video editor with increased capability and ease of use. Free videos include a Videoshop watermark to video watchers where the video was created, whereas a “pro” subscription, or premium subscription, eliminates these watermarks.<\/p>\n\n\n\n Pricing:<\/strong> Videoshop is initially free, but you may upgrade to the “pro” version for an additional $4 per month.<\/p>\n\n\n\n Wave Video appeals to us since it offers a good combination of templates and the option to start from scratch. It’s also an excellent tool for reusing the same basic footage across multiple video formats. For example, you may create a lovely YouTube video and then decide to repurpose it as a Facebook banner video or something Instagram-friendly. Even better, you don’t have to start from scratch. The developers emphasize that Wave Video is designed to enable high-volume video content production, whereas many of its competitors do not. Another fantastic feature is the ability to instantly submit branding elements such as logos to the site for future use in videos. <\/p>\n\n\n\n Wave isn’t a lone wolf, either: it integrates with YouTube, Google Drive, Hubspot, Facebook, Twitter, DropBox, Twitter, and other services. In other words, there are numerous ways to use Wave Video in a collaborative setting to bring the power of video to a marketing team. The best part is that Wave comes with video hosting, a content calendar, a video button, and landing pages.<\/p>\n\n\n\n Pricing:<\/strong> A limited free plan is available, followed by paying memberships for $20 or $40 per month.<\/p>\n\n\n\n This is an excellent alternative if you need something that can manage the needs of business, education, and individual clients. In fact, WeVideo is the only app in our category with an educational use plan. They are particularly pleased with the services for pupils, such as video scientific reports. At the same time, business clients will appreciate features like screen recording. Individuals can benefit from a dedicated YouTube video editor as well as the opportunity to create HD videos as an amateur. Perhaps this is why their promotional materials refer to them as “the best ever.” Perhaps, but this is a versatile program that can be used to create the type of material seen in a variety of contexts, from video SEO campaigns to instructional endeavors.<\/p>\n\n\n\n Price:<\/strong> Educational pricing is available to nonprofits. The rest of us pay between $4.00 and $29.99 every month.<\/p>\n\n\n\n Now that you have the basic footage, it’s time to edit your video and make it look great. Sure, the resources listed under “creation” include video editing, but there are instances when you need something more specialized. Here are a few possibilities for video marketers looking for a thorough editing solution.<\/p>\n\n\n\n Clipify<\/a> is a handy software designed to edit videos automatically. It has an intuitive workflow and a plethora of easy-to-use yet comprehensive tools and features. Enhance the quality and appearance of your video recordings with a single click. Record extra clips with the built-in webcam recorder and do voice-overs to create captivating content. Replace your background with the Chroma Key tool, add transitions, and apply cliparts (arrows, signs, callouts), dynamic TV titles, and other effects to give videos a complete look. This video marketing tool is available for Windows users only.<\/p>\n\n\n\n Pricing:<\/strong> Free ($29.40 – $59.50 if you want to expand the number of available features)<\/p>\n\n\n\n Filmora, unlike many of these best video marketing tools, is a software application that must be installed on your computer. It’s also one of those traditional video editors from the past. What does this imply? For starters, it’s an excellent tool for putting together video basics with a webcam, GoPro, smartphone, or digital camera. The reasons to purchase this application include standards such as voiceovers and improved video quality. In addition, depending on your requirements, there are different versions of the program accessible. It is compatible with both Mac and Windows.<\/p>\n\n\n\n Pricing:<\/strong> Filmora 9, the most basic form, costs $39.99 per year or $69.99 for a lifetime subscription.<\/p>\n\n\n\n This one is for anyone who owns an Apple gadget that can run apps. In reality, iMovie is one of the classic Apple software designed just for their products. However, it, like GarageBand, is completely free. Recent versions allow you to edit not just on your Mac, but also on other devices. It also does not have to be limited to a single device. Instead, you may save the raw video to the cloud and edit it on any device that has iMovie installed. Simply log in to your Apple account.<\/p>\n\n\n\n
Furthermore, social media has a significant impact on our lives, with around 4 billion people watching videos on Facebook and YouTube every day. This demonstrates the growing popularity of video marketing. In this post, we will discuss how to select the best video marketing software and tools for your business to help you generate killer videos for your marketing campaigns<\/a>.
We’ll look at how you can use these video marketing tools to outperform your competitors in marketing.<\/p>\n\n\n\nWhat is Video Marketing Software?<\/h2>\n\n\n\n
Top Video Marketing Software and Tools In 2023<\/h2>\n\n\n\n
#1. Animoto<\/h3>\n\n\n\n
#2. Biteable<\/h3>\n\n\n\n
#3. Flexclip<\/h3>\n\n\n\n
With the mix of text and voice recordings, you can rapidly cut a piece from your movie and make it significantly more exciting.<\/p>\n\n\n\n#4. Magisto<\/h3>\n\n\n\n
#5. PlayPlay<\/h3>\n\n\n\n
#6. Powtoon<\/h3>\n\n\n\n
#7. Promo<\/h3>\n\n\n\n
#8. Videoshop<\/h3>\n\n\n\n
#9. Wave Video <\/h3>\n\n\n\n
#10. WeVideo<\/h3>\n\n\n\n
What is the Best Video Editing Software?<\/h2>\n\n\n\n
#1. Clipify<\/h3>\n\n\n\n
#2. Filmora<\/h3>\n\n\n\n
#3. iMovie<\/h3>\n\n\n\n