The days of only using one way to market are over. Instead, marketers can now reach out to customers through many different channels. And customers expect businesses to use all of them to give them the best experience. SMS marketing for small businesses can work well with social marketing because it lets you send targeted and effective messages to customers and potential customers in real-time. Let’s talk about what SMS marketing service platforms are and how you can use their software as part of your marketing plan.<\/p>\n
Sending marketing messages through text messages is called SMS marketing. It’s a type of marketing that requires people to sign up for it. This makes it different from social marketing, where the marketer posts public content that people can choose to like or follow. Some common examples of SMS marketing are:<\/p>\n
Customers are getting more and more used to talking to businesses on their phones. Most of the time, they expect to be able to message or text businesses.<\/p>\n
So it’s not surprising that more than half of U.S. retailers planned to spend more on digital marketing<\/a> for messaging and SMS in January 2020, before COVID-19 changed the way businesses talk to customers.<\/p>\n By June 2020, that number had gone up to 56%, making it the best place to invest in any other area.<\/p>\n SMS marketing software are tools that businesses to have two-way conversations with their clientele by sending them text messages. Mass texting campaigns are a common way for businesses to interact with their clientele. This kind of communication is preferable because it is inherent to most mobile phones; therefore, clients need not install any additional software to receive these texts. Marketers have the option of sending their messages to both Android and iOS smartphones.<\/p>\n Staying in the minds of current consumers and attracting new ones is a simple task for businesses nowadays. Customers’ everyday reliance on mobile phones lends an intimate feel to SMS marketing. This is important for companies to remember when crafting their advertising campaigns. Successful SMS campaigns may be easily distinguished from underperformers on the finest SMS marketing platforms thanks to their built-in analytical features, allowing marketers to immediately adjust their tactics.<\/p>\n The capability of SMS marketing tools varies widely depending on the use cases for which they were designed. The following is a list of some of the most often encountered features found in this software:<\/p>\n SMS marketing service for small businesses is better than other kinds of digital marketing in a number of ways.<\/p>\n Marketing with text messages is fast in more than one way. Unlike on social media<\/a> or email marketing<\/a>, you don’t need to make any images to go with your content. Text messages also have a small number of characters you can use, so you don’t have to write a lot. They are quick to make and easy to send.<\/p>\n Second, texts get to people faster than a post on Instagram or an email. When your customers get a text from you, their phones let them know right away. They must open a social networking app or email client to see your other advertisements.<\/p>\n If you want your messages read, text them. 98% of marketing texts are opened, which is about 100%. Mailchimp did a study and found that the average number of people who open a marketing email is 21.3%.<\/p>\n Since a lot of people open SMS, a lot of people also answer it. The average response rate to an SMS marketing service message is 45%, while the average click-through rate for an email is only 7%. When you send a link to a customer via text message instead of email, they are much more likely to click on it.<\/p>\n Now, we’ll talk about the best SMS marketing services for small business platforms\u00a0that will help you connect with your customers, keep them interested, and make more money.<\/p>\n Don’t bother with the hassle of using different tools for SMS; Omnisend is one of the SMS marketing service platforms that lets you add SMS to your emails. Add push alerts to automated texts and emails in a single workflow to provide users with a personalized experience.<\/p>\n You can get SMS workflows for birthdays, cart abandonment, shipping confirmation, and many other things with just a few clicks from Ominsend’s library. Furthermore, you can use features that are easy to set up and have no limits on how they can be used. This lets you reach your customers and audiences wherever they are.<\/p>\n You can even reach people all over the world since it supports country codes for text-only messages from every country. This will help you convert more international customers. With Omnisend’s TCPA-compliant tools for building SMS lists, you can get contact information from site visitors through popups, landing pages, a wheel of fortune, signup boxes, and more.<\/p>\n Their automation workflows are already set up, which will save you time and effort. Set up flash sales and use SMS to promote the newest items. You can also add pictures and GIFs to get more people to pay attention. Find out how your SMS works and what to put in it to get more sales. Omnisend works with Gorgias to improve the value of customer retention with two-way SMS that keeps your customers more interested.<\/p>\n EZ Texting is a cool tool that can help you grow your SMS marketing service. By creating customer groups, you can easily import contacts and add a personal touch to your SMS campaigns, which will help you get more people to sign up.<\/p>\n There is no limit on the number of contacts, and you can talk to specific customers one-on-one through two-way messaging.<\/p>\n You can also add images to help the text and a way for customers to opt-out of healthy customer interaction.<\/p>\n Also, the pre-made templates and Shutterstock integration add a unique touch to your marketing efforts.<\/p>\n Signup forms and QR code redirects can build your SMS list. You’ll give users terms they can text to sign up for campaigns.<\/p>\n There are also automated texts, replies, schedules, reminders, etc. so that you never miss a lead that could be important.<\/p>\n And EZ Texting can work with Hubspot, Constant Contact, and Mailchimp. You can also use Zapier to connect it to thousands of other apps. But you can also build custom integrations with their Rest API.<\/p>\n TextMagic is an SMS marketing service that is easy for your customers to use. It lets you send alerts, confirmations, SMS marketing, and notifications whenever and wherever you want. Using SMS marketing software, you can send personalized text messages to your staff, suppliers, and customers.<\/p>\n Once you log in to your account, you can send mass texts to users in more than 190 countries. Change emails into SMS messages that can be sent to any smartphone. You can add SMS gateway API to text messages right from the app. You can easily send and receive SMS online with the marketing software on your Mac or PC desktop.<\/p>\n TextMagic lets you send short, accurate messages to business partners, employees, or customers in a way that is quick, cheap, and safe. Get features like virtual mobile numbers, scheduled text messages, SMS attachments, MMS, mail merge templates, SMS opt-out management, and many more.<\/p>\n Among all the numerous platforms if you don’t know where to start, SMS marketing can be hard for an eCommerce business. But a trustworthy tool like ManyChat can help users send text messages and close sales during a chat. Now you can easily talk to your customer and chat with them without calling them over and over.<\/p>\n With this tool, you can send coupons, sales information, and other content to contacts in as little as 3 minutes. It’s easy to connect Messenger or Facebook with SMS and emails, so businesses can chat with customers for free.<\/p>\n Also, brands can interact with customers by sending them one-to-one messages with updates, customized content, appointment reminders, special offers, and other things. It’s also important to have two-way text conversations with customers to get reviews or feedback from surveys.<\/p>\n One can also set up SMS drip campaigns like monthly newsletters and 7-day challenges to keep the conversation going with customers. For a smooth experience and creative multimedia messages, it is easy to get numbers from an eCommerce store.<\/p>\n With Drip, you can send texts and make more money by suggesting dynamic and personalized products at the right time. With Drip’s easy-to-use workflow builder, you can automate the processes to get a better result.<\/p>\n You can also get in touch with your users or customers through SMS, which is quick, simple, and to the point. They are the perfect way to get close to your customers, send them useful messages, and make money.<\/p>\n Most customers would rather get an SMS than an email or phone call, so use the simple Drip form to add top users to your list. Even though a lot of customers like text messages, they like them, even more, when they come with special deals or discount codes. With SMS marketing, you can easily reach your customers no matter where they are.<\/p>\n Use SMS to get people’s attention, make them more loyal, and create a sense of urgency by sending holiday deals, new product announcements, time-sensitive offers, VIP campaigns, and other things. People don’t like long, spammy messages. To get more customers, keep your text simple, short, and easy to understand. You can also set a date and time for delivery and automate the process so that no customer gets left out.<\/p>\n Use EngageBay to market your product, offers, etc., via SMS to improve your business. You can keep track of all of your responses in a single dashboard and send SMS to thousands of people by making your campaign more personal.<\/p>\nWhat is SMS Marketing Software?<\/h2>\n
What are the Common Features of SMS Marketing Software?<\/h2>\n
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Benefits of SMS Marketing Service for Small Businesses<\/h2>\n
1. It\u2019s Fast<\/h3>\n
2. It Has Near-Perfect Open Rates<\/h3>\n
3. It Gets High Response Rates<\/h3>\n
SMS Marketing for Small Businesses Platforms<\/h2>\n
#1. Omnisend<\/strong><\/h3>\n
#2. EZ Texting<\/h3>\n
#3. TextMagic<\/h3>\n
#4. ManyChat<\/h3>\n
#5. Drip<\/h3>\n
#6. EngageBay<\/h3>\n