{"id":30014,"date":"2022-12-10T15:16:00","date_gmt":"2022-12-10T15:16:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=30014"},"modified":"2023-01-21T18:43:32","modified_gmt":"2023-01-21T18:43:32","slug":"cutting-edge-relevance-3-ways-to-promote-your-fledgling-fashion-business","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-strategies\/cutting-edge-relevance-3-ways-to-promote-your-fledgling-fashion-business\/","title":{"rendered":"Cutting Edge Relevance: 3 Ways to Promote Your Fledgling Fashion Business","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

It\u2019s taken a while, but you\u2019ve finally taken the steps to design your own line of clothing. You figure if Gucci can do it why can\u2019t you? You\u2019ve got the business basics out of the way, have all your ducks in a row, and are ready to begin making sales. You\u2019re just wondering how to get people to actually buy the clothing. Fortunately, there are a number of ways to get your clothes in front of people\u2019s eyes and do a little branding to boot.<\/p>\n\n\n\n

Social Media Is a Must  <\/span><\/h2>\n\n\n\n

Perhaps the number one way to put your clothes in front of people and get them talking about them is to use social media. Instagram would be an ideal place to show off the designs you\u2019ve worked so hard and long on. Let family members and friends know that you\u2019re trying to get the word out about your clothes, so they\u2019ll be sure to like your posts.<\/p>\n\n\n\n

You may also want to feature your designs on other highly visual social media platforms, such as TikTok and Snapchat. As you\u2019re probably well aware, quite a few fashion influencers got their start on TikTok and now have thousands of followers. And of course, you\u2019ll want to consider having a presence on Facebook, if you don\u2019t already, for the sheer reason that it\u2019s the most popular social media site in the world.<\/p>\n\n\n\n

YouTube<\/span><\/h2>\n\n\n\n

You should also consider having your own YouTube channel<\/a>. YouTube is arguably even more dynamic than Instagram for the simple reason that it involves video. YouTube will enable your designs to come to life in ways that Instagram and other social media sites cannot match. Why not consider staging a full fashion show to showcase your designs?<\/p>\n\n\n\n

YouTube is also a good choice for promotion because it allows you to monetize your channel after you\u2019ve reached a certain number of followers. Although other sites also allow for monetization, they aren\u2019t as visually dynamic as YouTube nor do they allow for as much freedom when it comes to the length of your videos.<\/p>\n\n\n\n

Smart Branding<\/span><\/h2>\n\n\n\n

While social media and online promotions are important, there is also something to be said for hands-on promotion. There are many ways to get the word out about your line and your brand that have nothing, or little, to do with the internet. One is Wunderlabel<\/a>, a company that specializes in custom labels for clothing and other items.<\/p>\n\n\n\n

Another way to get the word out about your clothing line is to have friends and family actually wear the clothing. It\u2019s been said that there\u2019s no greater promotional tool than word of mouth, and there\u2019s no better way to let people experience your clothing than for them to actually see it on someone with their own two eyes.<\/p>\n\n\n\n

Build a Website<\/span><\/h2>\n\n\n\n

Another important step in promoting your fashion business is to build your own website<\/a> if you haven\u2019t done so already. Unlike simply having a presence on social media, a website allows you to expand on what your company\u2019s goals are, who you are as a person, and what your brand is all about.<\/p>\n\n\n\n

And frankly, it also makes you look more professional. Chances are once people hear about your line the first thing they\u2019re going to do is google your company\u2019s name to see if you have a website. If you don\u2019t have a professional-looking website that people can visit, they might question your legitimacy. These days it\u2019s possible for you to build a website that looks great even if you don\u2019t have a lot of technical know-how.<\/p>\n\n\n\n

Having your own fashion line is impressive and challenging at the same time. It\u2019s impressive <\/em>that a person has the vision to create wearable art, and it\u2019s challenging in that establishing your brand as a must-have takes a lot of work. But it is possible. The first step is to make sure that people actually know about your fashion line. This is accomplished through social media promotion, creative branding, and an interesting website. Everyone has to start somewhere\u2014even Gucci.<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"It\u2019s taken a while, but you\u2019ve finally taken the steps to design your own line of clothing. You…\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":30015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[54],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nCutting Edge Relevance: 3 Ways to Promote Your Fledgling Fashion Business - BusinessYield<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessyield.com\/business-strategies\/cutting-edge-relevance-3-ways-to-promote-your-fledgling-fashion-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cutting Edge Relevance: 3 Ways to Promote Your Fledgling Fashion Business\" \/>\n<meta property=\"og:description\" content=\"It\u2019s taken a while, but you\u2019ve finally taken the steps to design your own line of clothing. 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