{"id":28008,"date":"2023-07-27T14:55:00","date_gmt":"2023-07-27T14:55:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=28008"},"modified":"2023-08-29T15:27:37","modified_gmt":"2023-08-29T15:27:37","slug":"best-buyer-persona-templates","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-coaching\/best-buyer-persona-templates\/","title":{"rendered":"11+ Best Buyer Persona Templates & Tools in 2023: Free & Paid (Updated)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Are you interested in creating a buyer persona for your company? The key to high conversions is explicitly defining your target consumer, as smart marketers know. We’ll show you how to develop a detailed buyer persona in this guide\u2014with templates & tools.<\/p>\n\n\n\n

To a large extent, it’s easy to get lost in the details of tracking your newest engagement numbers and marketing initiatives as a social marketer\u2014or any marketer, for that matter. Buyer personas help you generate content that better targets your ideal client by reminding you to prioritize your audience’s wants and requirements over your own.<\/p>\n\n\n\n

The table of content gives a quick rundown of what we’ll be talking about in this guide. To skip to a specific section, click on one of the links above.<\/p>\n\n\n\n

Are you ready to begin with building your buyer persona? Let’s start with the basics. But before then, you can take a quick look at a simple buyer persona template below. <\/p>\n\n\n\n\n\n\n\n

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Download Buyer Persona Template Here…<\/a><\/div>\n<\/div>\n\n\n\n

Now let’s get started…<\/p>\n\n\n\n

What is Buyer Persona? <\/span><\/h2>\n\n\n\n

A buyer persona (sometimes referred to as a “customer avatar”) is a fictional character who represents a company’s ideal customer.<\/p>\n\n\n\n

The goal of building a buyer persona is to acquire a clear picture of the people to whom you’re marketing. You can’t be sure that your offerings and marketing messages will be successful unless you have this nailed down. As a result, buyer personas are frequently based on actual consumers and\/or thorough research.<\/p>\n\n\n\n

It’s also worth noting that you might have multiple buyer personas. That’s absolutely OK! If your product or service is a good fit for multiple different “kinds” of customers, all you have to do is establish a buyer persona for each of them.<\/p>\n\n\n\n

That way, you’ll know exactly which buyer persona(s) you’re speaking to whether you publish a blog post, email, or sales page (or even design a new product). As a result, your conversion rates will skyrocket.<\/p>\n\n\n\n

Let’s get started on creating your own buyer persona or maybe your template now that you know what one is and why it’s so crucial for your business.<\/p>\n\n\n\n

How to Build a Buyer Persona With Templates <\/h2>\n\n\n\n

When building a buyer persona, the first step is to conduct some research on your current customers (if you have any). These are the folks who have purchased from you, thus they are the most relevant to look at.<\/p>\n\n\n\n

See what your marketing and sales teams can tell you about the demographics and other features of your current consumers; a list of questions is covered later in this post. Do not, however, rely solely on your marketing and sales teams for all of this information. To obtain all of the information you require, you will almost always need to run a survey.<\/p>\n\n\n\n

 #1. Customer\/Prospect Survey<\/strong><\/h3>\n\n\n\n

The best thing you can do is call your customers (or make a Skype call) and have a one-on-one conversation with them. This is something most firms like to do at least once or twice a year.<\/p>\n\n\n\n

If you don’t already have any clients, talk to your email subscribers, social media followers, or any other leads you have. Simply explain that you are conducting research in order to better serve them, and ask if they are available for a brief 10-15 minute phone conversation.<\/p>\n\n\n\n

If you don’t have any leads, look at the customers of your competitors. You can read internet evaluations and even try to find these people on social media to learn more about them. <\/p>\n\n\n\n

#2. Online Research<\/strong><\/h3>\n\n\n\n

While making a phone contact is the most effective technique to investigate your potential customers, there is another option: conducting research online.<\/p>\n\n\n\n

This part may seem a little weird, but I like to pick a specific person and look up all of their social media profiles, publications, and other websites. A good place to start hunting for pieces of information to fill out your buyer persona is Facebook and LinkedIn.<\/p>\n\n\n\n

Keep a document with links to all pertinent information on that person while you conduct your study. You’ll be able to return to these sites later while you work on your customer avatar.<\/p>\n\n\n\n

Also, don’t limit yourself to what you see on the surface. Try to discover what makes that individual “tick” by reading between the lines (not just what they want the world to see).<\/p>\n\n\n\n

#3. The Customer Avatar Exercise<\/strong><\/h3>\n\n\n\n

Now, you’re ready to begin the customer avatar exercise now that you’ve acquired your data\u2013both over the phone and online.<\/p>\n\n\n\n

This is the point where you write down everything you know about your potential consumer.<\/p>\n\n\n\n

The social media audience buyer persona templates above can help you with setting that up.<\/p>\n\n\n\n

The goal is to construct a concrete persona that anyone in your company may utilize to have a better understanding of your target market.<\/p>\n\n\n\n

Read Also: Buyer Persona: Best Easy Steps to Create One with Examples (+Free Tips)<\/a><\/h5>\n\n\n\n

Best Buyer Persona Templates & Tools<\/h2>\n\n\n\n

There are a plethora of free buyer persona templates, tools, and generators available on the internet, but we’ve compiled a list of the top options\u2026<\/p>\n\n\n\n

 #1. Xtensio\u2019s User Persona Creator<\/a><\/h3>\n\n\n\n

User Persona Creator by Xtensio is a useful tool that lets you enter the demographics, goals, problems, bio, motivations, preferred channels, and brands of your buyer persona. You can also customize the avatar by adding modules. To get started with the tool, create a free account.<\/p>\n\n\n

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\"Buyer<\/a>
Source: Xtensionio (Template Buyer Personas)<\/em> <\/em><\/figcaption><\/figure><\/div>\n\n\n

#2. Digital Marketer\u2019s Customer Avatar Worksheet<\/a><\/h3>\n\n\n\n

Digital Marketer’s Customer Avatar Worksheet is the buyer persona template used at OptinMonster. It comes in a simple PDF format that you can fill out on your computer and includes all of the critical areas to nail down.<\/p>\n\n\n

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\"\"<\/a>
Source: Optinmonster (Buyer Persona Templates)<\/em> <\/figcaption><\/figure><\/div>\n\n\n

#3. Demand Metric\u2019s Buyer Persona Template<\/a><\/h3>\n\n\n\n

The Buyer Persona Template from Demand Metric is an Excel template with numerous tabs for different personas. It’s a fantastic method to see all of your target clients at a glance, together with all pertinent data. They’ve even supplied a video with step-by-step directions on how to do it.<\/p>\n\n\n

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\"Buyer<\/a>
Source: Optinmonster (Template Buyer Personas)<\/em> <\/em><\/figcaption><\/figure><\/div>\n\n\n

#4. HubSpot\u2019s Buyer Persona Template<\/a><\/h3>\n\n\n\n

The Buyer Persona Template from HubSpot has four sections for answering the big questions: who, what, why, and how. A guide for creating buyer personas is also included in this template.<\/p>\n\n\n

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\"\"<\/a>
Source: Optinmonster (Buyer Persona Templates)<\/em> <\/figcaption><\/figure><\/div>\n\n\n

#5. Marketing Persona Cheat Sheet from Marketo<\/a><\/h3>\n\n\n\n

The Marketing Persona Cheat Sheet from Marketo is unique in that it contains a fill-in-the-blank map to help you create buyer persona journeys. It also contains a buyer journey template and instructions on how to develop a buyer persona and journey.<\/p>\n\n\n

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Source: Optinmonster (Buyer Persona Templates)<\/em> <\/figcaption><\/figure><\/div>\n\n\n

#6. Filestage\u2019s Buyer Persona Template<\/a><\/h3>\n\n\n\n

The Buyer Persona Template from Filestage is simple and elegant. Sections for a tag cloud, prototype, and product adoption group are among the template’s distinctive features. There’s also a PowerPoint version and a PDF version included.<\/p>\n\n\n

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Source: Optinmonster (Template Buyer Personas)<\/em> <\/em> <\/figcaption><\/figure><\/div>\n\n\n

7. \u201cMakeMyPersona\u201d Buyer Persona Generator<\/a><\/h3>\n\n\n\n

HubSpot’s MakeMyPersona is a buyer persona generator. Simply select the “Start Making My Persona” button, and a series of questions about your ideal consumer will be asked. They’ll send you a PDF with a headshot for your customer avatar after you’re finished.<\/p>\n\n\n

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\"\"<\/a>
Source: Optinmonster (Buyer Persona Templates)<\/em> <\/figcaption><\/figure><\/div>\n\n\n

#8. McorpCX Persona<\/a><\/strong><\/h3>\n\n\n\n

Persona from McorpCX replaces static personalities with a highly engaging platform. You can use this tool to link personas to specific projects, organize your qualitative research data under each persona tab, and export your personas as PDFs for later use.<\/p>\n\n\n

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\"\"<\/a>
Source: McorpCX<\/em> (Template Buyer Personas)<\/em><\/figcaption><\/figure><\/div>\n\n\n

To try out the tool, they provide a free trial, following which options start at $99 a month.<\/p>\n\n\n\n

#9. Akoonu<\/a><\/strong><\/h3>\n\n\n\n

If you’re prepared to put money into Akoonu, you’ll find that it contains some of the most advanced features available. Akoonu not only allows you to design beautiful buyer personas but also integrates seamlessly with your MA\/CRM software. It includes CRM Journey Map data, messaging and branding style guides, automatic content inventories, and more.<\/p>\n\n\n\n

Akoonu’s free version is jam-packed with features that make collaboration, dashboard management, and audience targeting a breeze. It doesn’t hurt that they have a large research library and assistance features.<\/p>\n\n\n\n

 #10. Persona Topic Matrix (Inflow)<\/a><\/strong><\/h3>\n\n\n\n

The Persona Topic Matrix from Inflow is a free tool for analyzing segment-based content gaps. While there isn’t much area for the “persona” component of a buyer persona in this tool, it’s fantastic for arranging your current and future content along the buyer’s journey. This is the solution for you if you want a tool that highlights your strengths and flaws while also assisting you in retargeting your content marketing.<\/p>\n\n\n\n

While this tool fits perfectly into the topic of persona building, in order to use it properly, you must have pre-existing personas. This tool will assist you with your persona research and content strategy, but it will not create your personas for you.<\/p>\n\n\n\n

#11.  UserForge<\/a><\/strong><\/h3>\n\n\n\n

UserForge is another free program with a great design. It allows you to develop extremely basic buyer personas that are limited to the following:<\/p>\n\n\n\n