{"id":26946,"date":"2023-01-10T12:09:00","date_gmt":"2023-01-10T12:09:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=26946"},"modified":"2023-02-07T11:13:05","modified_gmt":"2023-02-07T11:13:05","slug":"realtor-trademark","status":"publish","type":"post","link":"https:\/\/businessyield.com\/real-estate\/realtor-trademark\/","title":{"rendered":"REALTOR TRADEMARK: Best Practices, Rules & All You Need","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

The name Realtor\u00ae is a key membership benefit that distinguishes members from other real estate licensees. It is a trademark owned by NAR and protected by federal law.
The Realtor\u00ae marks show that you are more than just a real estate agent. You also follow a stringent Code of Ethics that safeguards clients, the public, and other real estate professionals. What does the Realtor trademark symbol mean, logo, rules, and ideas<\/p>\n\n\n\n

Do Realtor and real estate sound alike? Maybe but a Realtor is a member of the National Association of Realtors\u00ae. The term “Realtor” may practically mean a real estate agent but should never replace a “real estate agent.”
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What is Realtor Trademark Symbol<\/strong>?<\/span><\/h2>\n\n\n\n

The symbol \u00ae on the realtor trademark indicates that a trademark has been registered. It informs the public that the trademark or service mark has been registered, as well as the legal ownership status of the mark in question. Only use the \u00ae symbol when referring to registered trademarks or service marks. In most jurisdictions, the \u00ae can only be used once the mark has been registered. The use of \u00ae with an unregistered mark is a civil or criminal crime in most jurisdictions.<\/p>\n\n\n\n

Member Boards (such as HBR) have the permission to use the word REALTORS\u00ae in their name or in the title of their magazine. As well as to use the REALTOR\u00ae Logo in association with their name. Member Boards may also grant permission to use the Block “R” mark in conjunction with their logo.<\/p>\n\n\n\n

Read Also: REALTOR SALARY: The Best US Practices for Major States (Detailed Average Salary Listing)<\/a><\/h5>\n\n\n\n

Non-members do not have permission to use the Realtor\u00ae trademarks in conjunction\/ relation to their businesses or themselves. Newspapers, journals, radio, and television programs, for example, may use the marks to appropriately identify a person as a member of NAR or to refer to a Member Board.<\/p>\n\n\n\n

Realtor Trademark Logo<\/strong><\/h2>\n\n\n\n

It’s necessary to use NAR’s membership marks accurately and in accordance with the Membership Marks Manual’s guidelines. This includes the REALTOR\u00ae trademark logo and the terms REALTOR\u00ae, REALTOR-ASSOCIATE\u00ae, and REALTORS\u00ae. The term REALTOR\u00ae is a valuable membership benefit that distinguishes members from all others in the real estate business. It is not only a trademark, it is also a valuable trademark owned by NAR and protected by federal law. The Legal Affairs department of the National Association of REALTORS\u00ae has launched a Trademark Awareness Campaign to educate association staff and members about the importance of protecting REALTOR\u00ae trademark logo and following legal usage guidelines.<\/p>\n\n\n\n

What are Realtor Trademark Rules<\/strong>?<\/h2>\n\n\n\n

The REALTOR\u00ae trademarks show that you are more than just a real estate agent. You also follow a stringent Code of Ethics that safeguards clients, the public, and other real estate professionals.<\/p>\n\n\n\n

REALTOR\u00ae marks must adhere to design guidelines.
REALTOR\u00ae is the preferred form of the term, which is written in all caps and includes the registered trademark symbol. If using the symbol isn’t an option, the next best form is REALTOR in all capitals.<\/p>\n\n\n\n

The REALTOR\u00ae block ‘R’ logo is made out of a block “R” formed by a letter R placed in Futura Typeface. This is however, on a strongly contrasting rectangular background, with the term REALTOR\u00ae centered underneath. The rectangular block, as well as the term REALTOR\u00ae centered beneath it, must be the same contrasting color.<\/p>\n\n\n\n

Which Members have fewer authority to utilize the REALTOR\u00ae trademarks?<\/h2>\n\n\n\n