{"id":24673,"date":"2023-08-24T21:45:00","date_gmt":"2023-08-24T21:45:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=24673"},"modified":"2023-09-30T14:43:36","modified_gmt":"2023-09-30T14:43:36","slug":"starbucks-logo","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-branding\/starbucks-logo\/","title":{"rendered":"STARBUCKS LOGO: Evolution, Significance, Branding Models & Tips","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Starbucks can generally be found near you no matter where you are in the world. For some, the Starbucks logo represents the convenience of being able to find great original products wherever they go. Others see this as another example of a multinational behemoth annihilating little local enterprises. <\/p>

Whatever your position on the debate, you have almost certainly visited a Starbucks coffee shop at some point in your life, but have you ever wondered what that ubiquitous green and white logo represent? <\/p>

Basically in this post, we answer the question, “What does the Starbucks logo mean?” We will also look at some of the prominent elements of the Starbucks logo that led to a successful branding down the road. <\/p>

Starbucks Logo: Overview<\/span><\/h2>
\"Starbucks<\/a>
Source: WalpaperBetter (Original Starbucks Logo)<\/em><\/figcaption><\/figure><\/div>

Just a few people are likely to be unfamiliar with Starbucks’ famous emblem. Have you ever taken a close look at it?<\/p>

It looks to portray a crowned lady clutching something in each hand, possibly a fish. The first time you truly look at the most recent version without prior information, it’s not quite clear what the image should symbolize.<\/p>

Of course, most people are aware that the figure emblazoned on coffee shops around the world is said to represent a siren, a figure from Greek mythology. Traveling mariners were said to be lured by sirens’ lovely singing voices, causing their ships to stand on the rocks.<\/p>

But looking more closely, you’d find that she isn’t even holding anything in her hands. The twin tails that we can see are supposed to be hers. The only issue is that sirens didn’t have tails back then. In Greek mythology, sirens were thought to be a hybrid of women and birds.<\/p>

So maybe we’re mixing up sirens with something else: the lady may be another well-known mythological monster. It’s possible she’s a mermaid after all.<\/p>

Why is there a mermaid in the Starbucks logo? <\/h2>
\n