While the practice of content marketing has been around for decades. It has only recently emerged as a recognized and accepted kind of marketing. As the practice has spread around the world, so has the introduction of dedicated, content-focused professionals within corporate marketing groups. The Content Marketing Manager is one of the most prevalent new job titles we encounter these days. According to Google Trends, before roughly 2013, the term “content marketing manager” was rarely searched. Interest in this new role grew steadily over the next two years and has been consistent since 2015. So, let’s learn more about the content marketing manager job description, interview questions, and salary. <\/p>\n\n\n\n
Content marketing managers improve brand exposure and promote web traffic by disseminating online content. They also are data-driven marketers that understand how to cultivate online audiences, organize digital marketing campaigns, and lead a team of analysts and creatives.<\/p>\n\n\n\n
The following are the eight strategic projects that most content marketing managers will have as part of their job description.<\/p>\n\n\n\n
The primary job description of the content manager is to successfully implement the company’s content marketing strategy. This is by publishing and promoting content that accomplishes the strategy’s aims. It is hard to develop an effective content marketing strategy and plan without conducting preliminary research. This research assists content managers and creators in better understanding their target audience. Hence they can decide what kind of material to develop and topics to address.<\/p>\n\n\n\n
This research could include the following steps:<\/p>\n\n\n\n
Following an initial research phase, the content marketing manager can begin developing one or more content marketing strategies. Multiple content marketing strategies will often be required to outline strategy and tactical execution for individual brands, business divisions, or channels, depending on the size of the organization and the scope of their offering. For example:<\/p>\n\n\n\n
So, each content marketing plan should be guided by the overarching content marketing strategy. You can get this with the assistance of the larger marketing team. Also, it should describe the exact goals for each initiative as well as how the content manager will achieve these goals with content.<\/p>\n\n\n\n
Plans for content marketing should contain (at a minimum):<\/p>\n\n\n\n
Individual content marketing strategies for specific campaigns, an overarching plan for a fixed time period (such as the next quarter or year), or a mixture of the two may also be created by your content marketing manager.<\/p>\n\n\n\n
After developing a content marketing strategy, content marketing managers can plot deadlines for development, publication, and promotion on a content calendar. They allow the entire marketing team to understand at a glance what material is planned for the following weeks and months.<\/p>\n\n\n\n
A graphic editorial calendar assists your content manager in aligning content publishing and promotion with significant dates for your business and other marketing activities. It is also critical to include slack time in the timetable to account for any delays in content creation as well as last-minute, real-time marketing possibilities.<\/p>\n\n\n\n
After the content plan has been produced and accepted by all key stakeholders, it is time for the content manager’s major task – actually creating the material.<\/p>\n\n\n\n
Having said that, not every content manager will physically create and publish every piece of material. Many content marketing managers will be in charge of directing production workflows and managing a creative team. However, because your content manager will be ultimately responsible for what is published, it is critical that they have strong writing and editing skills.<\/p>\n\n\n\n
Material marketing managers may be required to find images and drawings to accompany written content, format material, and provide meta-information in addition to researching and authoring content.<\/p>\n\n\n\n
It is not enough for internet content to be well-written and free of spelling and grammar mistakes. Content marketing managers must also be skilled in search engine optimization. This is to ensure that their content is seen by web searchers. So, the content should appear on the first page of Google and other search engines.<\/p>\n\n\n\n
You may have already hired an SEO specialist if you have a whole digital marketing team at your disposal. Alternatively, you might outsource your SEO requirements to a specialized service. Regardless, it is critical that your content marketing manager know at least the fundamentals of SEO. This is to enable them to carry out an efficient content marketing strategy.<\/p>\n\n\n\n
When a content marketing manager is in charge of a team of authors, editing and proofreading skills are crucial. They must also be able to provide constructive comments.<\/p>\n\n\n\n
It is critical to have a consistent brand voice in your material. This can be difficult when you have numerous authors working on it. For this reason, a style guide is needed. This style guide should be created by your content marketing manager. So, it should include information about brand personality, writing styles, punctuation and grammatical preferences, SEO best practices, and image selection rules.<\/p>\n\n\n\n
Also, your content manager must guarantee that all content follows to this style guide in addition to proofreading and editing each piece of content before publishing.<\/p>\n\n\n\n
It is the content marketing manager’s responsibility to guarantee that each piece of content is published and marketed to the appropriate people in the right location at the right time after it has been created and authorized. They can do it manually. They may also hire technical employees to load content into a web CMS, email marketing, or social media automation platform.<\/p>\n\n\n\n
Once published, a pre-planned promotional strategy should be implemented. So this may include automated social media postings or other methods that fire at times chosen for maximum engagement. This form of content automation is an efficient approach to increase content output without expanding your crew.<\/p>\n\n\n\n
Your content marketing manager must also link your content strategy with the rest of your marketing initiatives and discover additional online and offline channels for promotion.<\/p>\n\n\n\n
Your content marketing manager’s job does not cease once a piece of content is published. So, one of the most crucial aspects of this profession is continuous monitoring and analysis of published content to determine what is and isn’t working. These findings will help to shape future marketing initiatives and provide intelligence for your overall marketing strategy.<\/p>\n\n\n\n
Although content analytics software can make this process easier, it is critical that your content manager still takes the time to analyze the data, make suggestions, and draw practical conclusions based on it.<\/p>\n\n\n\n
You’ll also need to track engagement with your material, respond to comments and inquiries, and take notes on future content ideas. All of this falls under the purview of the content marketing manager’s responsibilities, albeit any or all of these jobs may be outsourced.<\/p>\n\n\n\n
Now we have seen the job description and qualifications for a content marketing manager, let’s see their salary in the next section.<\/p>\n\n\n\n
As of May 27, 2021, the average content marketing manager salary in the United States is $74,387. However, the content marketing manager’s salary range frequently ranges between $67,340 and $80,740. Content marketing manager salary ranges can vary greatly depending on a variety of things, including schooling, certifications, supplementary talents, the number of years you have worked in your field, and sometimes also, job description. Salary.com<\/a> has more online, real-time compensation data than any other website, allowing you to pinpoint your specific wage target.<\/p>\n\n\n\n Let’s see some interview questions that can be used when recruiting a content marketing manager in the next section.<\/p>\n\n\n\n Here are some interview questions you could use when recruiting a content marketing manager.<\/p>\n\n\n\n When disseminating content, candidates should describe their thought processes. They should also keep in mind that the tone of the content will be determined by the platform, as different platforms offer distinct aesthetic characteristics and cater to different audiences.<\/p>\n\n\n\n A content marketing manager’s job should be based on data. Candidates should accept that data drives all content marketing strategies and also provide examples of how they’ve used data to develop their plans.<\/p>\n\n\n\n Candidates should include key analytics like page views, unique visitors, and also conversions. They must also explain how they use such analytics to make marketing decisions.<\/p>\n\n\n\n This interview question allows the content marketing manager applicants to showcase their marketing expertise. Look for examples about how to use data to modify a marketing approach or lead to more engagement.<\/p>\n\n\n\n Content marketing is a continuously changing profession that needs ongoing self-education to stay current. Candidates could also consider reading marketing blogs, being aware of changes to social media algorithms, and reading broadly on the topic of marketing as ways to keep current.<\/p>\n\n\n\n Many of the responsibilities described above can, without a doubt, be outsourced or delegated to other team members, freelancers, or agency partners, so it’s easy to believe that you don’t need to fill this function at all.<\/p>\n\n\n\nRead Also: PRODUCT MANAGER: Job Description and Salary updated<\/a><\/h5>\n\n\n\n
Interview Questions for a Content Marketing Manager<\/span><\/h3>\n\n\n\n
#1. How do you decide on a piece of content’s style or tone?<\/span><\/h4>\n\n\n\n
#2. Describe how data plays a role in your job. How significant is it?<\/span><\/h4>\n\n\n\n
#3. When determining the success or failure of a content marketing strategy, what metrics do you consider?<\/span><\/h4>\n\n\n\n
#4. What has been your most notable achievement as a content marketing manager?<\/span><\/h4>\n\n\n\n
#5. How do you stay current in the content marketing industry?<\/span><\/h4>\n\n\n\n
Is a Content Marketing Manager Necessary?<\/span><\/h3>\n\n\n\n