You might be wondering, “What will the trends of content marketing be like in 2024?” Content marketing and content creation have become a business necessity across all industries in recent years. The importance of content shows no signs of waning. According to Hubspot, 90% of marketers have invested in content marketing and intend to continue doing so. <\/p>
With that in mind, I’ve outlined eight major content marketing trends for the coming year. Use these trends to develop your content marketing strategy and stay on the cutting edge of content.<\/p>
Key Points<\/strong><\/span><\/h2>\n\n
- Content marketing involves creating valuable and relevant content to attract and retain a defined audience.<\/li>\n\n
- Repurposing content allows for efficient use of resources by transforming one piece of content into multiple formats.<\/li>\n\n
- Real-time engagement through live streaming and direct interactions enhances brand authenticity and customer service.<\/li>\n\n
- Short-form video content continues to dominate due to its engaging nature and the variety of platforms supporting it.<\/li>\n\n
- Humanizing content and making it interactive improves user engagement and reduces decision fatigue.<\/li><\/ul><\/blockquote>
Best Content Marketing Trends in 2024<\/strong><\/span><\/h2>
Content marketing trends change rapidly. With the sophistication of AI technology, new and evolving social media platforms, and customer expectations, any content marketer can benefit greatly from innovation and creative thinking. There is absolutely no such thing as being too out there when it comes to content marketing ideas; if you don’t, someone else will. <\/p>
With that in mind, keep your skills sharp by staying up to date on these content marketing trends:<\/p>
#1. Repurpose<\/strong><\/span><\/h2>
Any content marketer worth their salt understands the importance of repurposing as part of their content strategy. The skill is to create a single piece of content that can satisfy multiple purposes and goals. For example, a blog post can be written for SEO <\/a>purposes and then divided into a short-form video series. This means you’re serving your content marketing strategy and social media goals.\u00a0<\/p>
In 2024, possibilities for repurposing content are projected to grow. Look for fresh and innovative ways to repackage and reshare your content, such as an interactive guide or a video.<\/p>
Also, take a moment to refresh old pages. This is usually a quick process for huge rewards. You could refresh articles with out-of-date information or update keywords on a post that isn’t serving search intent as well as it could.<\/p>
#2. Real-Time Engagement <\/strong><\/span><\/h2>
Today’s consumers want authenticity and real-time interaction from the companies they follow. Give your brand personality and interact with your fans by responding to queries and sharing user-generated content. 2024 could potentially be the year of increased live streaming. <\/p>
Instagram Lives, Facebook Lives, LinkedIn Lives, TikTok Lives, YouTube Lives, and Pinterest Lives are all great ways to promote real-time engagement with your audience. You can invite special guests, host giveaways, and answer questions.<\/p>
Another element of engagement is customer service. Customers now expect to be able to get their questions or grievances addressed directly through social media rather than traditional channels. Make sure your company is prepared to answer complaints and queries on social media by using pre-written templates and copy for frequent questions and following social customer service best practices.<\/p>
Here is a FREE <\/strong>template for your convenience when carrying out this function:<\/p>