Key Points<\/strong><\/span><\/h2>\n\n- Google Trends is a search feature provided by Google that shows the most popular search phrases for a given period.<\/li>\n\n
- Google Trends can help you make better, more relevant content your target audience wants to read.<\/li><\/ul><\/blockquote>
What Is Google Trends? <\/strong><\/span><\/h2>Google Trends is a search feature provided by Google that shows the most popular search phrases for a given period. Current trends are from the last 7 days, while past trends go back to 2004. The Google Trends website also lets you check the frequency of specific search terms. On the results page, you can view the interest over time, by subregion, and related topics. <\/p>
![\"Free](\"https:\/\/images.pexels.com\/photos\/270669\/pexels-photo-270669.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500\")
<\/figure><\/div>You can also adjust your search by industry, category, time frame, location, and search type (picture, shopping, news, web, or YouTube).<\/p>
Google Trends can be a valuable tool for conducting market research. It provides insights into the seasonality of search phrases and can even help you determine how much interest your products have in a certain geographic region.<\/p>
Google Trends: Query vs. Topic Google <\/strong><\/span><\/h2>Trends provide information on both search terms and topics. A search term is a specific word or phrase, whereas a topic is a collection of search terms that fit into the same broad concept. Google Trends measures and ranks these categories differently, making accurate comparisons of search terms and topics difficult. Instead, make comparisons between search terms and search terms and topics and topics.<\/p>
How to Use Google Trends for Basic Analysis <\/strong><\/span><\/h2>First, visit the Google Trends website<\/a>. Enter a keyword you want to analyze into the search bar. <\/p>![\"\"](\"https:\/\/businessyield.com\/wp-content\/uploads\/2024\/07\/White-Tips-On-How-To-Work-Smarter-Instagram-Post-1-1024x1024.jpg\")
<\/figure><\/div>For example, “PS5.” Then click “Explore.” This will bring up a lot of information on the screen.\u00a0 First, you’ll see an overview graph of the keyword’s popularity over time.\u00a0Understanding how Google Trends works requires the ability to analyze this graph.\u00a0<\/p>
So, let’s go over the details, beginning with the interest score\u2014which ranges from 0 to 100.<\/p>
A score of 100 signifies that the keyword has reached its peak level of popularity. A score of 0, on the other hand, implies that the keyword has received the least amount of interest throughout its history.\u00a0<\/p>
Read Also: WHAT IS GOOGLE ANALYTICS: Meaning, Importance, and Benefits<\/a><\/strong><\/span><\/h4>To determine seasonality patterns, examine the graph’s peaks and valleys. <\/p>
Applying top-level filters for a country, a time frame, a category, and so on is an important aspect of trend analysis to collect more specific data.<\/p>
As you scroll down, you can also see the following useful data: <\/p>
- Interest by subregion<\/strong>\u2014This section displays interest in a term divided by subregions within a country. It can assist you in determining which states, cities, provinces, or other geographic groups are most interested in your keyword.\u00a0<\/li>\n\n
- Related topics<\/strong>\u2014This section contains information on topics that users who entered your keyword also searched for. These could be broad or more specific.\u00a0<\/li>\n\n
- Related queries<\/strong>\u2014This section displays search queries that users who entered your keywords also looked up using search. These are the specific phrases or questions that individuals enter into Google.<\/li><\/ul>
Google Trends also allows you to compare different terms. You can do this by selecting the “Compare” option at the top and entering more keywords.<\/p>
How to Use Google Trends in 11 Creative Ways <\/strong><\/span><\/h2>Google Trends can help you make better, more relevant content your target audience wants to read. Check out these 11 methods to leverage Google Trends for content marketing. <\/p>
#1. Conduct Market Research<\/strong><\/span><\/h3>![\"Free](\"https:\/\/images.pexels.com\/photos\/590016\/pexels-photo-590016.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500\")
<\/figure><\/div>Google Trends is a useful tool for market research<\/a>. It can provide insights into the seasonality of specific search terms or even assist you in determining how much interest there is in your products in a given geographic region.<\/p>Assume you have a physical store in Columbus, Ohio. You are considering establishing a second location in Indianapolis, Indiana. Check Google Trends to see how popular terms relevant to your business are in specific geographies. You may want to reconsider your plans if the search volume is low. <\/p>
#2. Discover Relevant Trending Topics<\/strong><\/span><\/h3>If your team struggles to come up with new content ideas each month, Google Trends is an excellent resource. You can look through the most popular searches nationwide or limit it down to a certain place or date. Use the charts to visualize and compare terms.<\/p>
When choosing Google Trends topics, make sure that the topic: <\/p>
- Is something you can write about with confidence.\u00a0<\/li>\n\n
- Is relevant to your business.\u00a0<\/li>\n\n
- Is something that would appeal to your target audience.<\/li><\/ul>
#3. Improve Your Keyword Research<\/a><\/strong><\/span><\/h3>While creating high-quality, relevant content is the most important part of content marketing, you need also to consider search engine optimization (SEO). SEO strategies will help you increase your search rankings for specific keywords. Google Trends can also help you conduct more effective keyword research. <\/p>
Use the Explore feature to enter a keyword or phrase you are interested in. You will see a breakdown of interest over time and interest by subregions. Then, try other search keywords to determine which are the most popular.<\/p>
More popular search terms will give you better results. This is because more common keywords boost the likelihood of someone finding your content and are more likely to be used in everyday conversation. When creating content, you’ll want to use these keywords naturally. Remember that other businesses are likely to use identical keywords, so narrow down some long-tail or focus keywords that are more specific to your company and content. <\/p>
The Explore page’s “Related Topics” section is an excellent area to brainstorm similar topics and keywords. It may even lead you to a topic or angle no one has ever thought of.<\/p>
#4. Create Your Content Calendar<\/strong><\/span><\/h3>A content calendar<\/a> helps you plan your content strategy based on the types of content you make and when you post them. Engagement is an important metric to consider when planning the release of your content. Knowing how to time your content based on trends and what people search for is a valuable skill to develop, and Google Trends can help you plan and arrange your content calendar properly.\u00a0<\/p>![\"Free](\"https:\/\/images.pexels.com\/photos\/6892902\/pexels-photo-6892902.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500\")
<\/figure><\/div>For example, if you wish to write about cooking, Google Trends results show substantial search peaks around Thanksgiving and Christmas. The weeks leading up to these holidays are perfect for sharing relevant cooking content so that it is easily found when someone searches for it.<\/p>
Another example is the term “wedding invitations.” This phrase shows an increase between early January and the end of February. That’s because many couples are expected to get engaged between Christmas and Valentine’s Day. <\/p>
While some terms are more commonly used at specific times, others will show when you should avoid discussing certain topics. This could be due to a lull during one season, such as summer, for keywords that are quite popular the rest of the year. <\/p>
Using Google Trends data for each topic on your content calendar will allow you to schedule the best times to post your content.<\/p>
#5. Boost Your Brand\u00a0<\/strong><\/span><\/h3>You can also use Google Trends to determine the popularity of your brand. While this feature may be more beneficial for larger companies, small businesses might benefit from it by restricting the search to your local area. This feature allows you to narrow your results based on your specific industry. <\/p>
Is there another way to boost branding? Google Trends allows you to search for popular keywords associated with events in your area. For example, suppose a major conference is conducted in a nearby city every year. If you work in the hospitality industry, you can search for terms relating to your business. Then, take advantage of the event’s popularity and create content that will draw a new audience to your brand.<\/p>
#6. Focus on Local Shopping Trends<\/strong><\/span><\/h3>![\"Free](\"https:\/\/images.pexels.com\/photos\/3803517\/pexels-photo-3803517.jpeg?auto=compress&cs=tinysrgb&dpr=1&w=500\")
<\/figure><\/div>Google Trends allows you to isolate your query based on the type of search. If you use Google Shopping, you can discover shopping trends in your area. By searching for products similar to your business, you can observe when people in your neighbourhood are looking for and purchasing them.\u00a0<\/p>
For example, throughout the last year, people in the United States shopped for makeup the most during the week leading up to Halloween. However, the results may differ if you limit your search to a certain state or city. With only Iowa chosen, people shopped for makeup the most in the first week of August.<\/p>
With this type of data, you can tailor your content to the right shopping trends at the right moment. This may help you sell more products during high-demand periods. <\/p>
#7. Use Google Trends for Newsjacking<\/strong><\/span><\/h3>Newsjacking is a content marketing strategy in which you capitalize on a recent, well-known news event and find a way to leverage its popularity. You can use Google Trends to keep track of the most recent news events that may be relevant to your brand. The best way to accomplish this is to sign up for a Google Trends subscription<\/a>. This allows you to choose how frequently and how many notable events and popular searches you want to see.<\/p>
What Is Google Trends? <\/strong><\/span><\/h2>Google Trends is a search feature provided by Google that shows the most popular search phrases for a given period. Current trends are from the last 7 days, while past trends go back to 2004. The Google Trends website also lets you check the frequency of specific search terms. On the results page, you can view the interest over time, by subregion, and related topics. <\/p>
<\/figure><\/div>You can also adjust your search by industry, category, time frame, location, and search type (picture, shopping, news, web, or YouTube).<\/p>
Google Trends can be a valuable tool for conducting market research. It provides insights into the seasonality of search phrases and can even help you determine how much interest your products have in a certain geographic region.<\/p>
Google Trends: Query vs. Topic Google <\/strong><\/span><\/h2>Trends provide information on both search terms and topics. A search term is a specific word or phrase, whereas a topic is a collection of search terms that fit into the same broad concept. Google Trends measures and ranks these categories differently, making accurate comparisons of search terms and topics difficult. Instead, make comparisons between search terms and search terms and topics and topics.<\/p>
How to Use Google Trends for Basic Analysis <\/strong><\/span><\/h2>First, visit the Google Trends website<\/a>. Enter a keyword you want to analyze into the search bar. <\/p><\/figure><\/div>For example, “PS5.” Then click “Explore.” This will bring up a lot of information on the screen.\u00a0 First, you’ll see an overview graph of the keyword’s popularity over time.\u00a0Understanding how Google Trends works requires the ability to analyze this graph.\u00a0<\/p>
So, let’s go over the details, beginning with the interest score\u2014which ranges from 0 to 100.<\/p>
A score of 100 signifies that the keyword has reached its peak level of popularity. A score of 0, on the other hand, implies that the keyword has received the least amount of interest throughout its history.\u00a0<\/p>
Read Also: WHAT IS GOOGLE ANALYTICS: Meaning, Importance, and Benefits<\/a><\/strong><\/span><\/h4>To determine seasonality patterns, examine the graph’s peaks and valleys. <\/p>
Applying top-level filters for a country, a time frame, a category, and so on is an important aspect of trend analysis to collect more specific data.<\/p>
As you scroll down, you can also see the following useful data: <\/p>
- Interest by subregion<\/strong>\u2014This section displays interest in a term divided by subregions within a country. It can assist you in determining which states, cities, provinces, or other geographic groups are most interested in your keyword.\u00a0<\/li>\n\n
- Related topics<\/strong>\u2014This section contains information on topics that users who entered your keyword also searched for. These could be broad or more specific.\u00a0<\/li>\n\n
- Related queries<\/strong>\u2014This section displays search queries that users who entered your keywords also looked up using search. These are the specific phrases or questions that individuals enter into Google.<\/li><\/ul>
Google Trends also allows you to compare different terms. You can do this by selecting the “Compare” option at the top and entering more keywords.<\/p>
How to Use Google Trends in 11 Creative Ways <\/strong><\/span><\/h2>Google Trends can help you make better, more relevant content your target audience wants to read. Check out these 11 methods to leverage Google Trends for content marketing. <\/p>
#1. Conduct Market Research<\/strong><\/span><\/h3><\/figure><\/div>Google Trends is a useful tool for market research<\/a>. It can provide insights into the seasonality of specific search terms or even assist you in determining how much interest there is in your products in a given geographic region.<\/p>Assume you have a physical store in Columbus, Ohio. You are considering establishing a second location in Indianapolis, Indiana. Check Google Trends to see how popular terms relevant to your business are in specific geographies. You may want to reconsider your plans if the search volume is low. <\/p>
#2. Discover Relevant Trending Topics<\/strong><\/span><\/h3>If your team struggles to come up with new content ideas each month, Google Trends is an excellent resource. You can look through the most popular searches nationwide or limit it down to a certain place or date. Use the charts to visualize and compare terms.<\/p>
When choosing Google Trends topics, make sure that the topic: <\/p>
- Is something you can write about with confidence.\u00a0<\/li>\n\n
- Is relevant to your business.\u00a0<\/li>\n\n
- Is something that would appeal to your target audience.<\/li><\/ul>
#3. Improve Your Keyword Research<\/a><\/strong><\/span><\/h3>While creating high-quality, relevant content is the most important part of content marketing, you need also to consider search engine optimization (SEO). SEO strategies will help you increase your search rankings for specific keywords. Google Trends can also help you conduct more effective keyword research. <\/p>
Use the Explore feature to enter a keyword or phrase you are interested in. You will see a breakdown of interest over time and interest by subregions. Then, try other search keywords to determine which are the most popular.<\/p>
More popular search terms will give you better results. This is because more common keywords boost the likelihood of someone finding your content and are more likely to be used in everyday conversation. When creating content, you’ll want to use these keywords naturally. Remember that other businesses are likely to use identical keywords, so narrow down some long-tail or focus keywords that are more specific to your company and content. <\/p>
The Explore page’s “Related Topics” section is an excellent area to brainstorm similar topics and keywords. It may even lead you to a topic or angle no one has ever thought of.<\/p>
#4. Create Your Content Calendar<\/strong><\/span><\/h3>A content calendar<\/a> helps you plan your content strategy based on the types of content you make and when you post them. Engagement is an important metric to consider when planning the release of your content. Knowing how to time your content based on trends and what people search for is a valuable skill to develop, and Google Trends can help you plan and arrange your content calendar properly.\u00a0<\/p><\/figure><\/div>For example, if you wish to write about cooking, Google Trends results show substantial search peaks around Thanksgiving and Christmas. The weeks leading up to these holidays are perfect for sharing relevant cooking content so that it is easily found when someone searches for it.<\/p>
Another example is the term “wedding invitations.” This phrase shows an increase between early January and the end of February. That’s because many couples are expected to get engaged between Christmas and Valentine’s Day. <\/p>
While some terms are more commonly used at specific times, others will show when you should avoid discussing certain topics. This could be due to a lull during one season, such as summer, for keywords that are quite popular the rest of the year. <\/p>
Using Google Trends data for each topic on your content calendar will allow you to schedule the best times to post your content.<\/p>
#5. Boost Your Brand\u00a0<\/strong><\/span><\/h3>You can also use Google Trends to determine the popularity of your brand. While this feature may be more beneficial for larger companies, small businesses might benefit from it by restricting the search to your local area. This feature allows you to narrow your results based on your specific industry. <\/p>
Is there another way to boost branding? Google Trends allows you to search for popular keywords associated with events in your area. For example, suppose a major conference is conducted in a nearby city every year. If you work in the hospitality industry, you can search for terms relating to your business. Then, take advantage of the event’s popularity and create content that will draw a new audience to your brand.<\/p>
#6. Focus on Local Shopping Trends<\/strong><\/span><\/h3><\/figure><\/div>Google Trends allows you to isolate your query based on the type of search. If you use Google Shopping, you can discover shopping trends in your area. By searching for products similar to your business, you can observe when people in your neighbourhood are looking for and purchasing them.\u00a0<\/p>
For example, throughout the last year, people in the United States shopped for makeup the most during the week leading up to Halloween. However, the results may differ if you limit your search to a certain state or city. With only Iowa chosen, people shopped for makeup the most in the first week of August.<\/p>
With this type of data, you can tailor your content to the right shopping trends at the right moment. This may help you sell more products during high-demand periods. <\/p>
#7. Use Google Trends for Newsjacking<\/strong><\/span><\/h3>Newsjacking is a content marketing strategy in which you capitalize on a recent, well-known news event and find a way to leverage its popularity. You can use Google Trends to keep track of the most recent news events that may be relevant to your brand. The best way to accomplish this is to sign up for a Google Trends subscription<\/a>. This allows you to choose how frequently and how many notable events and popular searches you want to see.<\/p>
<\/figure><\/div>You can also adjust your search by industry, category, time frame, location, and search type (picture, shopping, news, web, or YouTube).<\/p>
Google Trends can be a valuable tool for conducting market research. It provides insights into the seasonality of search phrases and can even help you determine how much interest your products have in a certain geographic region.<\/p>
Google Trends: Query vs. Topic Google <\/strong><\/span><\/h2>Trends provide information on both search terms and topics. A search term is a specific word or phrase, whereas a topic is a collection of search terms that fit into the same broad concept. Google Trends measures and ranks these categories differently, making accurate comparisons of search terms and topics difficult. Instead, make comparisons between search terms and search terms and topics and topics.<\/p>
How to Use Google Trends for Basic Analysis <\/strong><\/span><\/h2>First, visit the Google Trends website<\/a>. Enter a keyword you want to analyze into the search bar. <\/p><\/figure><\/div>For example, “PS5.” Then click “Explore.” This will bring up a lot of information on the screen.\u00a0 First, you’ll see an overview graph of the keyword’s popularity over time.\u00a0Understanding how Google Trends works requires the ability to analyze this graph.\u00a0<\/p>
So, let’s go over the details, beginning with the interest score\u2014which ranges from 0 to 100.<\/p>
A score of 100 signifies that the keyword has reached its peak level of popularity. A score of 0, on the other hand, implies that the keyword has received the least amount of interest throughout its history.\u00a0<\/p>
Read Also: WHAT IS GOOGLE ANALYTICS: Meaning, Importance, and Benefits<\/a><\/strong><\/span><\/h4>To determine seasonality patterns, examine the graph’s peaks and valleys. <\/p>
Applying top-level filters for a country, a time frame, a category, and so on is an important aspect of trend analysis to collect more specific data.<\/p>
As you scroll down, you can also see the following useful data: <\/p>
- Interest by subregion<\/strong>\u2014This section displays interest in a term divided by subregions within a country. It can assist you in determining which states, cities, provinces, or other geographic groups are most interested in your keyword.\u00a0<\/li>\n\n
- Related topics<\/strong>\u2014This section contains information on topics that users who entered your keyword also searched for. These could be broad or more specific.\u00a0<\/li>\n\n
- Related queries<\/strong>\u2014This section displays search queries that users who entered your keywords also looked up using search. These are the specific phrases or questions that individuals enter into Google.<\/li><\/ul>
Google Trends also allows you to compare different terms. You can do this by selecting the “Compare” option at the top and entering more keywords.<\/p>
How to Use Google Trends in 11 Creative Ways <\/strong><\/span><\/h2>Google Trends can help you make better, more relevant content your target audience wants to read. Check out these 11 methods to leverage Google Trends for content marketing. <\/p>
#1. Conduct Market Research<\/strong><\/span><\/h3><\/figure><\/div>Google Trends is a useful tool for market research<\/a>. It can provide insights into the seasonality of specific search terms or even assist you in determining how much interest there is in your products in a given geographic region.<\/p>Assume you have a physical store in Columbus, Ohio. You are considering establishing a second location in Indianapolis, Indiana. Check Google Trends to see how popular terms relevant to your business are in specific geographies. You may want to reconsider your plans if the search volume is low. <\/p>
#2. Discover Relevant Trending Topics<\/strong><\/span><\/h3>If your team struggles to come up with new content ideas each month, Google Trends is an excellent resource. You can look through the most popular searches nationwide or limit it down to a certain place or date. Use the charts to visualize and compare terms.<\/p>
When choosing Google Trends topics, make sure that the topic: <\/p>
- Is something you can write about with confidence.\u00a0<\/li>\n\n
- Is relevant to your business.\u00a0<\/li>\n\n
- Is something that would appeal to your target audience.<\/li><\/ul>
#3. Improve Your Keyword Research<\/a><\/strong><\/span><\/h3>While creating high-quality, relevant content is the most important part of content marketing, you need also to consider search engine optimization (SEO). SEO strategies will help you increase your search rankings for specific keywords. Google Trends can also help you conduct more effective keyword research. <\/p>
Use the Explore feature to enter a keyword or phrase you are interested in. You will see a breakdown of interest over time and interest by subregions. Then, try other search keywords to determine which are the most popular.<\/p>
More popular search terms will give you better results. This is because more common keywords boost the likelihood of someone finding your content and are more likely to be used in everyday conversation. When creating content, you’ll want to use these keywords naturally. Remember that other businesses are likely to use identical keywords, so narrow down some long-tail or focus keywords that are more specific to your company and content. <\/p>
The Explore page’s “Related Topics” section is an excellent area to brainstorm similar topics and keywords. It may even lead you to a topic or angle no one has ever thought of.<\/p>
#4. Create Your Content Calendar<\/strong><\/span><\/h3>A content calendar<\/a> helps you plan your content strategy based on the types of content you make and when you post them. Engagement is an important metric to consider when planning the release of your content. Knowing how to time your content based on trends and what people search for is a valuable skill to develop, and Google Trends can help you plan and arrange your content calendar properly.\u00a0<\/p><\/figure><\/div>For example, if you wish to write about cooking, Google Trends results show substantial search peaks around Thanksgiving and Christmas. The weeks leading up to these holidays are perfect for sharing relevant cooking content so that it is easily found when someone searches for it.<\/p>
Another example is the term “wedding invitations.” This phrase shows an increase between early January and the end of February. That’s because many couples are expected to get engaged between Christmas and Valentine’s Day. <\/p>
While some terms are more commonly used at specific times, others will show when you should avoid discussing certain topics. This could be due to a lull during one season, such as summer, for keywords that are quite popular the rest of the year. <\/p>
Using Google Trends data for each topic on your content calendar will allow you to schedule the best times to post your content.<\/p>
#5. Boost Your Brand\u00a0<\/strong><\/span><\/h3>You can also use Google Trends to determine the popularity of your brand. While this feature may be more beneficial for larger companies, small businesses might benefit from it by restricting the search to your local area. This feature allows you to narrow your results based on your specific industry. <\/p>
Is there another way to boost branding? Google Trends allows you to search for popular keywords associated with events in your area. For example, suppose a major conference is conducted in a nearby city every year. If you work in the hospitality industry, you can search for terms relating to your business. Then, take advantage of the event’s popularity and create content that will draw a new audience to your brand.<\/p>
#6. Focus on Local Shopping Trends<\/strong><\/span><\/h3><\/figure><\/div>Google Trends allows you to isolate your query based on the type of search. If you use Google Shopping, you can discover shopping trends in your area. By searching for products similar to your business, you can observe when people in your neighbourhood are looking for and purchasing them.\u00a0<\/p>
For example, throughout the last year, people in the United States shopped for makeup the most during the week leading up to Halloween. However, the results may differ if you limit your search to a certain state or city. With only Iowa chosen, people shopped for makeup the most in the first week of August.<\/p>
With this type of data, you can tailor your content to the right shopping trends at the right moment. This may help you sell more products during high-demand periods. <\/p>
#7. Use Google Trends for Newsjacking<\/strong><\/span><\/h3>Newsjacking is a content marketing strategy in which you capitalize on a recent, well-known news event and find a way to leverage its popularity. You can use Google Trends to keep track of the most recent news events that may be relevant to your brand. The best way to accomplish this is to sign up for a Google Trends subscription<\/a>. This allows you to choose how frequently and how many notable events and popular searches you want to see.<\/p>
First, visit the Google Trends website<\/a>. Enter a keyword you want to analyze into the search bar. <\/p> For example, “PS5.” Then click “Explore.” This will bring up a lot of information on the screen.\u00a0 First, you’ll see an overview graph of the keyword’s popularity over time.\u00a0Understanding how Google Trends works requires the ability to analyze this graph.\u00a0<\/p> So, let’s go over the details, beginning with the interest score\u2014which ranges from 0 to 100.<\/p> A score of 100 signifies that the keyword has reached its peak level of popularity. A score of 0, on the other hand, implies that the keyword has received the least amount of interest throughout its history.\u00a0<\/p> To determine seasonality patterns, examine the graph’s peaks and valleys. <\/p> Applying top-level filters for a country, a time frame, a category, and so on is an important aspect of trend analysis to collect more specific data.<\/p> As you scroll down, you can also see the following useful data: <\/p> Google Trends also allows you to compare different terms. You can do this by selecting the “Compare” option at the top and entering more keywords.<\/p> Google Trends can help you make better, more relevant content your target audience wants to read. Check out these 11 methods to leverage Google Trends for content marketing. <\/p> Google Trends is a useful tool for market research<\/a>. It can provide insights into the seasonality of specific search terms or even assist you in determining how much interest there is in your products in a given geographic region.<\/p> Assume you have a physical store in Columbus, Ohio. You are considering establishing a second location in Indianapolis, Indiana. Check Google Trends to see how popular terms relevant to your business are in specific geographies. You may want to reconsider your plans if the search volume is low. <\/p> If your team struggles to come up with new content ideas each month, Google Trends is an excellent resource. You can look through the most popular searches nationwide or limit it down to a certain place or date. Use the charts to visualize and compare terms.<\/p> When choosing Google Trends topics, make sure that the topic: <\/p> While creating high-quality, relevant content is the most important part of content marketing, you need also to consider search engine optimization (SEO). SEO strategies will help you increase your search rankings for specific keywords. Google Trends can also help you conduct more effective keyword research. <\/p> Use the Explore feature to enter a keyword or phrase you are interested in. You will see a breakdown of interest over time and interest by subregions. Then, try other search keywords to determine which are the most popular.<\/p> More popular search terms will give you better results. This is because more common keywords boost the likelihood of someone finding your content and are more likely to be used in everyday conversation. When creating content, you’ll want to use these keywords naturally. Remember that other businesses are likely to use identical keywords, so narrow down some long-tail or focus keywords that are more specific to your company and content. <\/p> The Explore page’s “Related Topics” section is an excellent area to brainstorm similar topics and keywords. It may even lead you to a topic or angle no one has ever thought of.<\/p> A content calendar<\/a> helps you plan your content strategy based on the types of content you make and when you post them. Engagement is an important metric to consider when planning the release of your content. Knowing how to time your content based on trends and what people search for is a valuable skill to develop, and Google Trends can help you plan and arrange your content calendar properly.\u00a0<\/p> For example, if you wish to write about cooking, Google Trends results show substantial search peaks around Thanksgiving and Christmas. The weeks leading up to these holidays are perfect for sharing relevant cooking content so that it is easily found when someone searches for it.<\/p> Another example is the term “wedding invitations.” This phrase shows an increase between early January and the end of February. That’s because many couples are expected to get engaged between Christmas and Valentine’s Day. <\/p> While some terms are more commonly used at specific times, others will show when you should avoid discussing certain topics. This could be due to a lull during one season, such as summer, for keywords that are quite popular the rest of the year. <\/p> Using Google Trends data for each topic on your content calendar will allow you to schedule the best times to post your content.<\/p> You can also use Google Trends to determine the popularity of your brand. While this feature may be more beneficial for larger companies, small businesses might benefit from it by restricting the search to your local area. This feature allows you to narrow your results based on your specific industry. <\/p> Is there another way to boost branding? Google Trends allows you to search for popular keywords associated with events in your area. For example, suppose a major conference is conducted in a nearby city every year. If you work in the hospitality industry, you can search for terms relating to your business. Then, take advantage of the event’s popularity and create content that will draw a new audience to your brand.<\/p> Google Trends allows you to isolate your query based on the type of search. If you use Google Shopping, you can discover shopping trends in your area. By searching for products similar to your business, you can observe when people in your neighbourhood are looking for and purchasing them.\u00a0<\/p> For example, throughout the last year, people in the United States shopped for makeup the most during the week leading up to Halloween. However, the results may differ if you limit your search to a certain state or city. With only Iowa chosen, people shopped for makeup the most in the first week of August.<\/p> With this type of data, you can tailor your content to the right shopping trends at the right moment. This may help you sell more products during high-demand periods. <\/p> Newsjacking is a content marketing strategy in which you capitalize on a recent, well-known news event and find a way to leverage its popularity. You can use Google Trends to keep track of the most recent news events that may be relevant to your brand. The best way to accomplish this is to sign up for a Google Trends subscription<\/a>. This allows you to choose how frequently and how many notable events and popular searches you want to see.<\/p><\/figure><\/div>Read Also: WHAT IS GOOGLE ANALYTICS: Meaning, Importance, and Benefits<\/a><\/strong><\/span><\/h4>
How to Use Google Trends in 11 Creative Ways <\/strong><\/span><\/h2>
#1. Conduct Market Research<\/strong><\/span><\/h3>
<\/figure><\/div>#2. Discover Relevant Trending Topics<\/strong><\/span><\/h3>
#3. Improve Your Keyword Research<\/a><\/strong><\/span><\/h3>
#4. Create Your Content Calendar<\/strong><\/span><\/h3>
<\/figure><\/div>#5. Boost Your Brand\u00a0<\/strong><\/span><\/h3>
#6. Focus on Local Shopping Trends<\/strong><\/span><\/h3>
<\/figure><\/div>#7. Use Google Trends for Newsjacking<\/strong><\/span><\/h3>