{"id":179162,"date":"2024-06-25T13:31:48","date_gmt":"2024-06-25T13:31:48","guid":{"rendered":"https:\/\/businessyield.com\/?p=179162"},"modified":"2024-06-25T13:31:50","modified_gmt":"2024-06-25T13:31:50","slug":"4-best-facebook-carousel-ad-examples-made-by-ecommerce","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/4-best-facebook-carousel-ad-examples-made-by-ecommerce\/","title":{"rendered":"4 best Facebook Carousel ad examples made by ecommerce","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Instagram and Facebook offer various types of ad products to utilize. Carousel ads blend traditional online advertising with the expansive reach provided by Meta platforms. However, there are several key points to keep in mind when utilizing this method of promoting offers. Instagram and Facebook carousel ads are fairly self-explanatory. The ad comprises a series of images, posts, or similar content that are (or should be) arranged in a story or narrative. To make this format even more easy to use, we collected carousel ad examples in the list below. But before that – a little bit of theory.<\/p>\n\n\n\n
Carousels and rotating series of images are a well-established and popular tool among internet ad providers, and for good reason. This format offers significant benefits:<\/p>\n\n\n\n
Using this ad format is anything but rocket science. However, to launch such a campaign, the user needs to follow the requirements given by Instagram and Facebook. These include:<\/p>\n\n\n\n
Formal requirements are just the trails to follow. The real challenge is in maximizing the outcome of the ad format, to make it actually work for the company and convert. Putting a pack of loose yet compliant-with-norms images into the system is far from being a carousel ad – what can be seen on carousel ads examples shown a paragraph below. A good and convincing ad needs to include:<\/p>\n\n\n\n
The theory looks promising and interesting. Yet, practice is where human creativity flourishes and the best ideas take shape to fit the requirements. Facebook carousel examples<\/strong> below are a great proof of that:<\/p>\n\n\n\n Gymshark is a fitness apparel brand that used carousel ads to both promote their products and show inclusivity. Users can swipe to see people with various body types, from bodybuilders to plus-size models, featured in the brand\u2019s products. Also, by showing a part of a person standing next to another one, the user is encouraged to swipe and see whose elbow or knee is peeking from behind the curve of the post.<\/p>\n\n\n\n Canva is a popular tool that empowers non-creatives who need a simple graphic asset to create their own image using a theme or pre-produced example, and a drag-and-drop interface.<\/p>\n\n\n\n Canva has followed the path shown by Alexander Dumas – the carousel post shows a case study that would be hard to showcase on social media otherwise. The ad aimed to promote the \u201cCanva for Teams\u201d service, basically a B2B feature that is even harder to promote via channels like Facebook and Instagram.<\/p>\n\n\n\n Publishing reports full of tables, charts, and summaries is one of the most popular tactics in B2B marketing. One of the key challenges in this approach is to promote the report and show the content in an attractive way, yet without revealing too much.<\/p>\n\n\n\n Gong, a revenue intelligence platform, has delivered an ad with four panels, showing a super-short story built using the data from the report. With an interesting visual form, the ad was an engaging way to build buzz around the B2B content.<\/p>\n\n\n\n A simple promotion, like \u201c-20% for all products,\u201d can be communicated using only one image or even one sentence. The challenge comes if the company has to deliver information about more complex promotions, including a discount, a free gift, and a minimum purchase amount.<\/p>\n\n\n\n To overcome the complexity of the message without losing the digestible and easy form of social media messaging, a renowned lingerie brand has used the carousel format. <\/p>\n\n\n\n If you want to create carousel ads like in the examples above, be sure to check out the\u00a0Cropink<\/a>\u00a0tool.<\/strong><\/p>\n\n\n\n Carousel ads are a powerful tool that can be used by various businesses and fulfill many roles – from promoting restaurants and FMCG goods, through apparel to supporting B2B lead generation events.<\/p>\n\n\n\n The key is to understand that the limits that go with this form are basically a challenge, not a limit for inspiration and creativity – and the\u00a0social media carousel examples<\/strong>\u00a0shown above are the best proof of this statement.<\/p>\n\n\n\n\n
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