In a nutshell, it\u2019s the total sales and marketing money you spend to acquire or instigate a lead to perform an action.<\/p>\n\n\n\n
Key Points<\/span><\/h2>\n\n\n\n\n- Cost Per Acquisition, or “CPA,” is a marketing metric that measures the total cost to acquire one paying customer.<\/li>\n\n\n\n
- CPA\u00a0is calculated by dividing your total costs (marketing costs) spent by the number of new customers in the same time period.<\/li>\n\n\n\n
- CPA is one of the key metrics for determining marketing success and should not be confused with the customer acquisition cost (CAC). <\/li>\n\n\n\n
- CPA directly measures the revenue generated by your marketing campaign, which is why it is important to measure it. <\/li>\n<\/ul>\n\n\n\n
Understanding cost per acquisition<\/strong><\/span><\/h2>\n\n\n\nCost Per Acquisition, or “CPA,” is a marketing metric that measures the total cost to acquire one paying customer. It must include the cost of marketing campaigns or other spending to get a new customer. This metric is usually calculated alongside the average customer lifetime value (LTV), return on investment or cost per action. <\/p>\n\n\n\n
These three combined will let you know how well you’re doing with your marketing budget. This can also help you with various business decision-making.<\/p>\n\n\n\n
In marketing, cost per acquisition (CPA) measures the aggregate cost of converting a lead as part of a marketing campaign. Some businesses define an acquisition as a literal sale, while some employ a looser meaning to include affirmative engagement metrics, like clicks and newsletter subscriptions.<\/p>\n\n\n\n
SEE: Marketing Campaign: Definition, Types & Strategies<\/a><\/strong><\/p>\n\n\n\nMany marketing metrics are indicators<\/em> of success, such as conversion rate and visits (or “sessions”). Cost Per Acquisition, on the other hand, is a financial metric used to directly measure the revenue impact of marketing campaigns.<\/p>\n\n\n\nArmed with AOV (average order value) and CLV (Customer Lifetime Value), online businesses can determine an acceptable CPA for e-commerce acquisition. Conversion rates are a primary indicator of marketing success, but CPA provides the business perspective by which to gauge campaign success.<\/p>\n\n\n\n
Cost Per Acquisition is used in the following paid marketing mediums:<\/p>\n\n\n\n
\n- PPC<\/li>\n\n\n\n
- Affiliate<\/li>\n\n\n\n
- Display<\/li>\n\n\n\n
- Social Media<\/li>\n\n\n\n
- Content Marketing<\/li>\n<\/ul>\n\n\n\n
It can also be used for e-commerce SEO, email, and other platforms without direct advertising costs but that still requires overhead (labor, indirect expenses such as content production, etc.).<\/p>\n\n\n\n
How to define quality cost per acquisition<\/strong><\/span><\/h2>\n\n\n\nThere is no universal benchmark in e-commerce for a “good” CPA. Every online business has different margins, prices, and operating expenses. The most important factor in determining a desired CPA is understanding these factors, which will enable you to calculate how much you can reasonably afford to pay to acquire customers. <\/p>\n\n\n\n
Other influences include:<\/p>\n\n\n\n
\n- Budget<\/strong>. A limited marketing budget for your business lends itself to conservative ad spend. With reduced ad spend, focus on low-hanging fruit \u2014 high-converting terms and brand queries. As the budget goes up, campaigns can be expanded to include lower-converting terms with a higher CPA.<\/li>\n\n\n\n
- Business Stage<\/strong>. Are you at a point where profit margins are the first, second and third priority? Or are you in a growth stage where profits can be sacrificed for brand exposure? Clearly defining e-commerce goals and risks is crucial to developing benchmarks that everyone in the organization is content with.<\/li>\n\n\n\n
- Advertising Medium<\/strong>. Where you choose to spend ad dollars is greatly influenced by the factors discussed above in the Business Stage<\/em>. Affiliate, PPC, and Content Marketing have varying expectations and different desired outcomes. For example, content may convert less in the short term but can be a key driver of brand awareness.<\/li>\n\n\n\n
- Definition of “Acquisition”.<\/strong> While CPA usually refers to the cost of acquiring paid customers, the metric is sometimes applied to secondary campaigns such as newsletter sign-ups or direct mail listings. It is considered best practice to use CPA as the overarching metric that connects secondary conversions to the primary conversion: making a sale.<\/li>\n<\/ul>\n\n\n\n
READ: Understanding Market Penetration Strategies and How to Use It to Increase Sales<\/a><\/strong><\/p>\n\n\n\nHow do you calculate cost per acquisition?<\/strong><\/h2>\n\n\n\nCPA is calculated by dividing your total costs (marketing costs) spent by the number of new customers in the same time period. For example, if for one month all your marketing efforts cost about $500 and your number of potential customers is 100, your customer acquisition cost would be 5$.<\/p>\n\n\n\n
\nCost per acquisition formula<\/strong>:<\/p>\n\n\n\nTotal marketing costs\/number of new customers = Cost per acquisition<\/p>\n<\/blockquote>\n\n\n\n
Let\u2019s apply the cost-per-acquisition formula to a real-world example. Let\u2019s say an online clothing boutique launched its first Facebook ad campaign. The total budget for the campaign was $1,000. At the end of the campaign, the retailer determined it brought in 10 sales. The CPA for this campaign would be calculated as follows:<\/p>\n\n\n\n
$1,000 \/ 10 conversions = $100<\/p>\n\n\n\n
With a calculation in hand, a business next needs to determine if the result indicates a good or a bad CPA. To do this, you may want to compare your CPA to your customer lifetime value (CLV), which looks at how much a customer is really worth to your business.<\/p>\n\n\n\n
How to lower cost per acquisition (CPA) costs<\/strong><\/span><\/h2>\n\n\n\n![\"\"](\"https:\/\/businessyield.com\/wp-content\/uploads\/2024\/04\/How-to-lower-your-CPA-costs.jpg\")
<\/figure>\n\n\n\nOptimize your ad copy<\/strong><\/span><\/h3>\n\n\n\nSince your quality score \u2014 which measures how positive and relevant of an experience your content provides \u2014 is the most influential determinant in securing a top ad ranking, the best way to optimize your cost per acquisition costs is crafting compelling ad copy.<\/p>\n\n\n\n
When you sit down to write an ad or landing page copy, your goal should be to write something so captivating that it can grab the attention of a distracted millennial slouched in front of the TV, with their smartphone in one hand and a slice of pizza in the other.<\/p>\n\n\n\n
One way to do this is by selling a feeling, not a product. Psychology tells us that emotions drive our behavior, while logic justifies our actions after the fact. Marketing confirms this theory \u2014 humans associate the same personality traits with brands as they do with people.<\/p>\n\n\n\n
This is also the reason why pitching a product\u2019s features is a lousy attempt at persuasion. Features only appeal to the logical part of your brain, which science suggests doesn\u2019t drive action nearly as well as appealing to the emotional part of your brain does. So don\u2019t just get creative with your copy \u2014 get emotional too.<\/p>\n\n\n\n
READ: The Search Engine Optimization: A Comprehensive Guide for Business Success<\/a><\/strong><\/p>\n\n\n\nConduct market research regularly<\/strong><\/span><\/h3>\n\n\n\nHow can you speak to your audience if you don’t know who they are?<\/p>\n\n\n\n
43.5% of marketers say conducting market research to better understand their target audience is an effective strategy for lowering CPA costs. Market research helps you gain insights into the needs, preferences, and behaviors of your target audience.<\/p>\n\n\n\n
Ultimately, targeted messaging increases the relevance of your ads and content, resulting in higher engagement, click-through rates, and conversions.<\/p>\n\n\n\n
Plus, market research provides valuable demographic, psychographic, and behavioral data about your target audience. This information enables you to advertise on the right platforms and refine your targeting parameters.<\/p>\n\n\n\n
SEE: MARKET RESEARCH TOOLS: The 15 Best Market Research Tools in 2024<\/a><\/strong><\/p>\n\n\n\nCreate funnel-specific campaigns<\/strong><\/h3>\n\n\n\nYour sales funnel, also referred to as the sales process or revenue funnel, represents the sales stages a customer goes through in their buying journey. There are five stages in a typical sales funnel:<\/p>\n\n\n\n
\n- Awareness<\/strong>: People are looking for solutions to a problem. The goal is to make it easy for them to find your brand, product, or service.<\/li>\n\n\n\n
- Interest<\/strong>: Leads know who you are or what your company does. At this stage, the goal is to build relationships with them.<\/li>\n\n\n\n
- Decision<\/strong>: Leads have a full understanding of their problem and are ready to make a decision. The goal is to get them to pick your product or service.<\/li>\n\n\n\n
- Action<\/strong>: If you\u2019re doing e-commerce marketing to generate sales, for example, this is when the sale happens. If collecting email addresses to build an email list is what you\u2019re after, this is when the user registers on your website to download an ebook or free guide.<\/li>\n\n\n\n
- Retention<\/strong>: How you treat your customers after the sale, plus the quality of your product or service, will determine whether they\u2019ll continue to buy what you offer. The goal is to keep them happy so they turn into loyal customers advocating for your brand.<\/li>\n<\/ul>\n\n\n\n
Improve your sales funnel by ensuring that the language of your ad and landing page copy aligns with where your target audience is in the buyer journey.<\/p>\n\n\n\n
For example, if your target customer is already in the decision stage, bombarding them with ads introducing them to your product as if they\u2019re seeing it for the first time is not a good idea. Instead, show them an ad detailing how your product or service is better than competitors.<\/p>\n\n\n\n
SEE: Copy These Campaigns! 7 Marketing Plan Examples That Crushed Their Goals<\/a><\/strong><\/p>\n\n\n\nFocus on customer retention as a strategy<\/strong><\/span><\/h3>\n\n\n\nAccording to a 2021 HubSpot Blog survey, 57% of marketers say improving customer retention is an effective strategy for lowering CPA costs.<\/p>\n\n\n\n
To state the obvious, acquiring new customers is often more costly than retaining existing customers. So, by focusing on customer retention, you can leverage the investment you’ve already made in acquiring your existing customers, reducing the need for additional acquisition spending. This ultimately leads to a lower CPA.<\/p>\n\n\n\n
On top of that, repeat customers tend to generate more revenue over their lifetime compared to one-time purchasers. By focusing on customer retention, you can increase the customer lifetime value (CLV) of your customer base.<\/p>\n\n\n\n
Understanding cost per acquisition<\/strong><\/span><\/h2>\n\n\n\nCost Per Acquisition, or “CPA,” is a marketing metric that measures the total cost to acquire one paying customer. It must include the cost of marketing campaigns or other spending to get a new customer. This metric is usually calculated alongside the average customer lifetime value (LTV), return on investment or cost per action. <\/p>\n\n\n\n
These three combined will let you know how well you’re doing with your marketing budget. This can also help you with various business decision-making.<\/p>\n\n\n\n
In marketing, cost per acquisition (CPA) measures the aggregate cost of converting a lead as part of a marketing campaign. Some businesses define an acquisition as a literal sale, while some employ a looser meaning to include affirmative engagement metrics, like clicks and newsletter subscriptions.<\/p>\n\n\n\n
SEE: Marketing Campaign: Definition, Types & Strategies<\/a><\/strong><\/p>\n\n\n\nMany marketing metrics are indicators<\/em> of success, such as conversion rate and visits (or “sessions”). Cost Per Acquisition, on the other hand, is a financial metric used to directly measure the revenue impact of marketing campaigns.<\/p>\n\n\n\nArmed with AOV (average order value) and CLV (Customer Lifetime Value), online businesses can determine an acceptable CPA for e-commerce acquisition. Conversion rates are a primary indicator of marketing success, but CPA provides the business perspective by which to gauge campaign success.<\/p>\n\n\n\n
Cost Per Acquisition is used in the following paid marketing mediums:<\/p>\n\n\n\n
\n- PPC<\/li>\n\n\n\n
- Affiliate<\/li>\n\n\n\n
- Display<\/li>\n\n\n\n
- Social Media<\/li>\n\n\n\n
- Content Marketing<\/li>\n<\/ul>\n\n\n\n
It can also be used for e-commerce SEO, email, and other platforms without direct advertising costs but that still requires overhead (labor, indirect expenses such as content production, etc.).<\/p>\n\n\n\n
How to define quality cost per acquisition<\/strong><\/span><\/h2>\n\n\n\nThere is no universal benchmark in e-commerce for a “good” CPA. Every online business has different margins, prices, and operating expenses. The most important factor in determining a desired CPA is understanding these factors, which will enable you to calculate how much you can reasonably afford to pay to acquire customers. <\/p>\n\n\n\n
Other influences include:<\/p>\n\n\n\n
\n- Budget<\/strong>. A limited marketing budget for your business lends itself to conservative ad spend. With reduced ad spend, focus on low-hanging fruit \u2014 high-converting terms and brand queries. As the budget goes up, campaigns can be expanded to include lower-converting terms with a higher CPA.<\/li>\n\n\n\n
- Business Stage<\/strong>. Are you at a point where profit margins are the first, second and third priority? Or are you in a growth stage where profits can be sacrificed for brand exposure? Clearly defining e-commerce goals and risks is crucial to developing benchmarks that everyone in the organization is content with.<\/li>\n\n\n\n
- Advertising Medium<\/strong>. Where you choose to spend ad dollars is greatly influenced by the factors discussed above in the Business Stage<\/em>. Affiliate, PPC, and Content Marketing have varying expectations and different desired outcomes. For example, content may convert less in the short term but can be a key driver of brand awareness.<\/li>\n\n\n\n
- Definition of “Acquisition”.<\/strong> While CPA usually refers to the cost of acquiring paid customers, the metric is sometimes applied to secondary campaigns such as newsletter sign-ups or direct mail listings. It is considered best practice to use CPA as the overarching metric that connects secondary conversions to the primary conversion: making a sale.<\/li>\n<\/ul>\n\n\n\n
READ: Understanding Market Penetration Strategies and How to Use It to Increase Sales<\/a><\/strong><\/p>\n\n\n\nHow do you calculate cost per acquisition?<\/strong><\/h2>\n\n\n\nCPA is calculated by dividing your total costs (marketing costs) spent by the number of new customers in the same time period. For example, if for one month all your marketing efforts cost about $500 and your number of potential customers is 100, your customer acquisition cost would be 5$.<\/p>\n\n\n\n
\nCost per acquisition formula<\/strong>:<\/p>\n\n\n\nTotal marketing costs\/number of new customers = Cost per acquisition<\/p>\n<\/blockquote>\n\n\n\n
Let\u2019s apply the cost-per-acquisition formula to a real-world example. Let\u2019s say an online clothing boutique launched its first Facebook ad campaign. The total budget for the campaign was $1,000. At the end of the campaign, the retailer determined it brought in 10 sales. The CPA for this campaign would be calculated as follows:<\/p>\n\n\n\n
$1,000 \/ 10 conversions = $100<\/p>\n\n\n\n
With a calculation in hand, a business next needs to determine if the result indicates a good or a bad CPA. To do this, you may want to compare your CPA to your customer lifetime value (CLV), which looks at how much a customer is really worth to your business.<\/p>\n\n\n\n
How to lower cost per acquisition (CPA) costs<\/strong><\/span><\/h2>\n\n\n\n<\/figure>\n\n\n\nOptimize your ad copy<\/strong><\/span><\/h3>\n\n\n\nSince your quality score \u2014 which measures how positive and relevant of an experience your content provides \u2014 is the most influential determinant in securing a top ad ranking, the best way to optimize your cost per acquisition costs is crafting compelling ad copy.<\/p>\n\n\n\n
When you sit down to write an ad or landing page copy, your goal should be to write something so captivating that it can grab the attention of a distracted millennial slouched in front of the TV, with their smartphone in one hand and a slice of pizza in the other.<\/p>\n\n\n\n
One way to do this is by selling a feeling, not a product. Psychology tells us that emotions drive our behavior, while logic justifies our actions after the fact. Marketing confirms this theory \u2014 humans associate the same personality traits with brands as they do with people.<\/p>\n\n\n\n
This is also the reason why pitching a product\u2019s features is a lousy attempt at persuasion. Features only appeal to the logical part of your brain, which science suggests doesn\u2019t drive action nearly as well as appealing to the emotional part of your brain does. So don\u2019t just get creative with your copy \u2014 get emotional too.<\/p>\n\n\n\n
READ: The Search Engine Optimization: A Comprehensive Guide for Business Success<\/a><\/strong><\/p>\n\n\n\nConduct market research regularly<\/strong><\/span><\/h3>\n\n\n\nHow can you speak to your audience if you don’t know who they are?<\/p>\n\n\n\n
43.5% of marketers say conducting market research to better understand their target audience is an effective strategy for lowering CPA costs. Market research helps you gain insights into the needs, preferences, and behaviors of your target audience.<\/p>\n\n\n\n
Ultimately, targeted messaging increases the relevance of your ads and content, resulting in higher engagement, click-through rates, and conversions.<\/p>\n\n\n\n
Plus, market research provides valuable demographic, psychographic, and behavioral data about your target audience. This information enables you to advertise on the right platforms and refine your targeting parameters.<\/p>\n\n\n\n
SEE: MARKET RESEARCH TOOLS: The 15 Best Market Research Tools in 2024<\/a><\/strong><\/p>\n\n\n\nCreate funnel-specific campaigns<\/strong><\/h3>\n\n\n\nYour sales funnel, also referred to as the sales process or revenue funnel, represents the sales stages a customer goes through in their buying journey. There are five stages in a typical sales funnel:<\/p>\n\n\n\n
\n- Awareness<\/strong>: People are looking for solutions to a problem. The goal is to make it easy for them to find your brand, product, or service.<\/li>\n\n\n\n
- Interest<\/strong>: Leads know who you are or what your company does. At this stage, the goal is to build relationships with them.<\/li>\n\n\n\n
- Decision<\/strong>: Leads have a full understanding of their problem and are ready to make a decision. The goal is to get them to pick your product or service.<\/li>\n\n\n\n
- Action<\/strong>: If you\u2019re doing e-commerce marketing to generate sales, for example, this is when the sale happens. If collecting email addresses to build an email list is what you\u2019re after, this is when the user registers on your website to download an ebook or free guide.<\/li>\n\n\n\n
- Retention<\/strong>: How you treat your customers after the sale, plus the quality of your product or service, will determine whether they\u2019ll continue to buy what you offer. The goal is to keep them happy so they turn into loyal customers advocating for your brand.<\/li>\n<\/ul>\n\n\n\n
Improve your sales funnel by ensuring that the language of your ad and landing page copy aligns with where your target audience is in the buyer journey.<\/p>\n\n\n\n
For example, if your target customer is already in the decision stage, bombarding them with ads introducing them to your product as if they\u2019re seeing it for the first time is not a good idea. Instead, show them an ad detailing how your product or service is better than competitors.<\/p>\n\n\n\n
SEE: Copy These Campaigns! 7 Marketing Plan Examples That Crushed Their Goals<\/a><\/strong><\/p>\n\n\n\nFocus on customer retention as a strategy<\/strong><\/span><\/h3>\n\n\n\nAccording to a 2021 HubSpot Blog survey, 57% of marketers say improving customer retention is an effective strategy for lowering CPA costs.<\/p>\n\n\n\n
To state the obvious, acquiring new customers is often more costly than retaining existing customers. So, by focusing on customer retention, you can leverage the investment you’ve already made in acquiring your existing customers, reducing the need for additional acquisition spending. This ultimately leads to a lower CPA.<\/p>\n\n\n\n
On top of that, repeat customers tend to generate more revenue over their lifetime compared to one-time purchasers. By focusing on customer retention, you can increase the customer lifetime value (CLV) of your customer base.<\/p>\n\n\n\n
Many marketing metrics are indicators<\/em> of success, such as conversion rate and visits (or “sessions”). Cost Per Acquisition, on the other hand, is a financial metric used to directly measure the revenue impact of marketing campaigns.<\/p>\n\n\n\n Armed with AOV (average order value) and CLV (Customer Lifetime Value), online businesses can determine an acceptable CPA for e-commerce acquisition. Conversion rates are a primary indicator of marketing success, but CPA provides the business perspective by which to gauge campaign success.<\/p>\n\n\n\n Cost Per Acquisition is used in the following paid marketing mediums:<\/p>\n\n\n\n It can also be used for e-commerce SEO, email, and other platforms without direct advertising costs but that still requires overhead (labor, indirect expenses such as content production, etc.).<\/p>\n\n\n\n There is no universal benchmark in e-commerce for a “good” CPA. Every online business has different margins, prices, and operating expenses. The most important factor in determining a desired CPA is understanding these factors, which will enable you to calculate how much you can reasonably afford to pay to acquire customers. <\/p>\n\n\n\n Other influences include:<\/p>\n\n\n\n READ: Understanding Market Penetration Strategies and How to Use It to Increase Sales<\/a><\/strong><\/p>\n\n\n\n CPA is calculated by dividing your total costs (marketing costs) spent by the number of new customers in the same time period. For example, if for one month all your marketing efforts cost about $500 and your number of potential customers is 100, your customer acquisition cost would be 5$.<\/p>\n\n\n\n Cost per acquisition formula<\/strong>:<\/p>\n\n\n\n Total marketing costs\/number of new customers = Cost per acquisition<\/p>\n<\/blockquote>\n\n\n\n Let\u2019s apply the cost-per-acquisition formula to a real-world example. Let\u2019s say an online clothing boutique launched its first Facebook ad campaign. The total budget for the campaign was $1,000. At the end of the campaign, the retailer determined it brought in 10 sales. The CPA for this campaign would be calculated as follows:<\/p>\n\n\n\n $1,000 \/ 10 conversions = $100<\/p>\n\n\n\n With a calculation in hand, a business next needs to determine if the result indicates a good or a bad CPA. To do this, you may want to compare your CPA to your customer lifetime value (CLV), which looks at how much a customer is really worth to your business.<\/p>\n\n\n\n Since your quality score \u2014 which measures how positive and relevant of an experience your content provides \u2014 is the most influential determinant in securing a top ad ranking, the best way to optimize your cost per acquisition costs is crafting compelling ad copy.<\/p>\n\n\n\n When you sit down to write an ad or landing page copy, your goal should be to write something so captivating that it can grab the attention of a distracted millennial slouched in front of the TV, with their smartphone in one hand and a slice of pizza in the other.<\/p>\n\n\n\n One way to do this is by selling a feeling, not a product. Psychology tells us that emotions drive our behavior, while logic justifies our actions after the fact. Marketing confirms this theory \u2014 humans associate the same personality traits with brands as they do with people.<\/p>\n\n\n\n This is also the reason why pitching a product\u2019s features is a lousy attempt at persuasion. Features only appeal to the logical part of your brain, which science suggests doesn\u2019t drive action nearly as well as appealing to the emotional part of your brain does. So don\u2019t just get creative with your copy \u2014 get emotional too.<\/p>\n\n\n\n READ: The Search Engine Optimization: A Comprehensive Guide for Business Success<\/a><\/strong><\/p>\n\n\n\n How can you speak to your audience if you don’t know who they are?<\/p>\n\n\n\n 43.5% of marketers say conducting market research to better understand their target audience is an effective strategy for lowering CPA costs. Market research helps you gain insights into the needs, preferences, and behaviors of your target audience.<\/p>\n\n\n\n Ultimately, targeted messaging increases the relevance of your ads and content, resulting in higher engagement, click-through rates, and conversions.<\/p>\n\n\n\n Plus, market research provides valuable demographic, psychographic, and behavioral data about your target audience. This information enables you to advertise on the right platforms and refine your targeting parameters.<\/p>\n\n\n\n SEE: MARKET RESEARCH TOOLS: The 15 Best Market Research Tools in 2024<\/a><\/strong><\/p>\n\n\n\n Your sales funnel, also referred to as the sales process or revenue funnel, represents the sales stages a customer goes through in their buying journey. There are five stages in a typical sales funnel:<\/p>\n\n\n\n Improve your sales funnel by ensuring that the language of your ad and landing page copy aligns with where your target audience is in the buyer journey.<\/p>\n\n\n\n For example, if your target customer is already in the decision stage, bombarding them with ads introducing them to your product as if they\u2019re seeing it for the first time is not a good idea. Instead, show them an ad detailing how your product or service is better than competitors.<\/p>\n\n\n\n SEE: Copy These Campaigns! 7 Marketing Plan Examples That Crushed Their Goals<\/a><\/strong><\/p>\n\n\n\n According to a 2021 HubSpot Blog survey, 57% of marketers say improving customer retention is an effective strategy for lowering CPA costs.<\/p>\n\n\n\n To state the obvious, acquiring new customers is often more costly than retaining existing customers. So, by focusing on customer retention, you can leverage the investment you’ve already made in acquiring your existing customers, reducing the need for additional acquisition spending. This ultimately leads to a lower CPA.<\/p>\n\n\n\n On top of that, repeat customers tend to generate more revenue over their lifetime compared to one-time purchasers. By focusing on customer retention, you can increase the customer lifetime value (CLV) of your customer base.<\/p>\n\n\n\n\n
How to define quality cost per acquisition<\/strong><\/span><\/h2>\n\n\n\n
\n
How do you calculate cost per acquisition?<\/strong><\/h2>\n\n\n\n
\n
How to lower cost per acquisition (CPA) costs<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\nOptimize your ad copy<\/strong><\/span><\/h3>\n\n\n\n
Conduct market research regularly<\/strong><\/span><\/h3>\n\n\n\n
Create funnel-specific campaigns<\/strong><\/h3>\n\n\n\n
\n
Focus on customer retention as a strategy<\/strong><\/span><\/h3>\n\n\n\n