{"id":17453,"date":"2023-01-30T05:53:00","date_gmt":"2023-01-30T05:53:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=17453"},"modified":"2023-04-13T15:14:53","modified_gmt":"2023-04-13T15:14:53","slug":"touching-base","status":"publish","type":"post","link":"https:\/\/businessyield.com\/terms\/touching-base\/","title":{"rendered":"Touching Base: Meaning 2023 Best Alternatives & Email Samples (+ Free Tips)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

If you own a small company, you already know that keeping in touch with your prospects and clients on a regular basis is critical for establishing relationships and quickly resolving customer issues. In this article, we\u2019ll look at some options with samples for reaching out to your prospects and customers without relying on unimaginative \u201ctouching base\u201d email.<\/p>\n

Given today\u2019s hectic schedules and clogged inboxes, reaching out to the most engaged customers can be difficult. In other words, your messages must resonate with your clients right from the first sentence. You simply cannot afford to bore your contacts with dull subject lines, meaningless data, or ambiguous requests. So, how can you keep in contact with them without bothering them?<\/p>\n

Let\u2019s start by defining our words.<\/p>\n

What is a \u201cTouch Base\u201d Email?<\/span><\/h2>\n

Touching base is a household phrase in the business world. It often comes up in contexts when reconnecting with someone (e.g., \u201cjust touching base\u201d) or proposing to meet with them (e.g., \u201clet\u2019s touch base\u201d),<\/p>\n

The use of touch-base emails is endless. This could include scheduling a meeting with a client, asking a stakeholder what they think about a recent project creation, or simply using it as a tool to stay at the top of your client\u2019s mind.
\nThe only issue is that the phrase is often overused in the business world. In reality, one out of every four workers considers it to be the most irritating workplace buzzword. The phrase doesn\u2019t stand out or communicate something especially interesting to those who read it, making it less than desirable if you want your emails to be opened, read, and responded to.<\/p>\n

To get through to your contacts, you\u2019ll need something a bit more creative and precise. You can either do this by being more careful in your emails or by using non-email methods to communicate your copy\/messages.<\/p>\n

Let\u2019s start with the email route.<\/p>\n

10 Alternative Email suggestions and Samples for \u201cTouching base.\u201d<\/span><\/h2>\n

When communicating with a prospect or customer via email, make sure your message is concise, to the point, and includes some personal information for the recipient.<\/p>\n

As opposed to messages that are ambiguous, rambling, or insufficiently customized, these emails are much more likely to make an impression and evoke a favorable response.<\/p>\n

Here are ten non-cookie-cutter \u201ctouching base\u201d email alternatives and samples:<\/p>\n

#1. Propose a specific topic, date, and time<\/span><\/h3>\n

If you\u2019re suggesting a phone call or meeting with a contact, be specific\u2014don\u2019t leave them guessing with something abstract like \u201clet\u2019s touch base in the next few weeks.\u201d<\/p>\n

It\u2019s easier for your contact to say yes or no if you make a short, straightforward suggestion on what you\u2019d like to talk about and when you\u2019d like to talk about it. You should then submit a calendar invite as a follow-up.<\/p>\n

\u201cHello [contact name],\u201d for example. Let\u2019s schedule a meeting to discuss [topic]. What works for you in terms of [date and time]?<\/p>\n

#2. Share a relevant resource<\/span><\/h3>\n

Sending a resource you think your prospects would find useful is one of the best ways to stay top of mind with them without coming across as invasive or pushy.<\/p>\n

Sharing a helpful blog, podcast, eBook, or business study will help you gain confidence by demonstrating that you are interested in their industry and progress.<\/p>\n

\u201cHey [prospect], how are you? I figured you would find this guide on how to run a remote-friendly healthcare practice useful if you work in healthcare [or any other industry]. It contains some intriguing recruiting and marketing advice.\u201d<\/p>\n

#3. Use a piece of their content as a reference<\/span><\/h3>\n

Mentioning a recent piece of content that your receiver has written is one way to get their attention. This could be an essay, a LinkedIn message, or even a recent Quora answer.<\/p>\n

\"\"<\/a>
Image Credit:: QuotaPath (Touch Base Email Samples<\/em>)<\/figcaption><\/figure>\n

Make sure that any advice you provide is well-considered. You don\u2019t want to come off as a stalker, but you also don\u2019t want to sound too general.<\/p>\n

\u201cHey [client], how are you? I just finished reading your most recent blog post on [topic]. It\u2019s fascinating! I hadn\u2019t considered [relevant point] in that light before.\u201d<\/p>\n

#4. After a trigger event, congratulate them<\/span><\/h3>\n

Promotions, product releases, and new rounds of investment provide a perfect opportunity to communicate with your prospects and consumers in a natural way.<\/p>\n

You may use your congratulations to keep up appearances or to introduce a product or service that your contact can find useful in light of the trigger case.<\/p>\n

\u201cHello [contact name],\u201d for example. Congratulations on your new position\u2014I\u2019m not shocked! If you\u2019d like to discuss [relevant product or service], please let me know. It works with a lot of our other clients in similar roles to yours.\u201d<\/p>\n