{"id":173681,"date":"2024-03-14T10:12:41","date_gmt":"2024-03-14T10:12:41","guid":{"rendered":"https:\/\/businessyield.com\/?p=173681"},"modified":"2024-03-14T10:12:53","modified_gmt":"2024-03-14T10:12:53","slug":"challenger-sales-model","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/challenger-sales-model\/","title":{"rendered":"What the Challenger Sales Model Is and How to Use It for Better Outcome","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
When I first started my journey into sales and marketing, I had a preconceived notion of how a sales meeting with a prospective client was supposed to go. I’d first try to build a good relationship with them, from which I would then start to persuade them to buy what I was selling. And while it does sound like a reasonable strategy on paper, I found a major obstacle in the way.<\/p>\n\n\n\n
Most prospects, before coming to purchase a product, have usually gone online to check it out, and already feel like they have an idea of what the product is and what they are willing to pay for it. Hence, they are more interested in \u2018why\u2019 they should buy, rather than \u2018what\u2019 they should buy. <\/p>\n\n\n\n