{"id":172815,"date":"2024-03-03T20:15:54","date_gmt":"2024-03-03T20:15:54","guid":{"rendered":"https:\/\/businessyield.com\/?p=172815"},"modified":"2024-03-03T20:15:56","modified_gmt":"2024-03-03T20:15:56","slug":"ai-influencers","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/ai-influencers\/","title":{"rendered":"Can You Trust Them? The Truth About AI Influencers and Marketing\u00a0","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
Remember the early days of social media, when every perfectly placed photo and envy-inducing vacation post seemed a little…curated? Move over Valencia filters, for the next wave of influencers may not even be humans. We’re talking about AI influencers, which are computer-generated personalities who have amassed large followings, brand agreements, and even music careers.
Millions of people all over the world use Instagram to follow and interact with a new breed of online characters called AI influencers. But beyond the novelty factor, what does the rise of AI influencers mean for marketers and brands?<\/p>
An AI influencer is a social media figure generated using artificial intelligence.
These realistic digital avatars may be customized to appear like anyone and programmed to say and do anything.<\/p>
AI influencers are frequently utilized to promote products or brands, and they have amassed enormous followers on social media sites. Some AI influencers have their own product lines and endorsement partnerships.<\/p>
I’ll admit, the first time I saw Lil Miquela on Instagram, I took a double take. This astonishingly lifelike virtual model with millions of followers was wearing a new dress while promoting a major makeup company. It felt like science fiction was seeping into reality. Beyond the first surprise, I began to ponder what the rise of AI influencers means for marketers and companies.<\/p>
There is no denying the appeal of AI influencers. Take Lil Miquela as an example. She has cooperated with major brands such as Prada and Samsung, blurring the distinction between reality and simulation. The numbers back it up. According to the Influencer Marketing Hub, AI influencers can increase engagement rates by 22.4% compared to human influencers. This is a big advantage, particularly for brands trying to broaden their reach and effect.<\/p>