{"id":172415,"date":"2024-02-28T14:02:04","date_gmt":"2024-02-28T14:02:04","guid":{"rendered":"https:\/\/businessyield.com\/?p=172415"},"modified":"2024-02-28T14:02:06","modified_gmt":"2024-02-28T14:02:06","slug":"conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/conversion-rate-optimization\/","title":{"rendered":"A Proven Guide to Conversion Rate Optimization (+ CRO Checklist)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"
Conversion rate optimization (CRO) converts website visits into customers or leads.
Instead of wasting valuable time and money acquiring new visitors, increasing your conversion rate will generate more value from your existing customers.
This guide will break down CRO in simple terms, show you how to calculate your conversion rate and get you started with some fundamental conversion optimization tasks.<\/p>
Conversion rate optimization (CRO) is the systematic process of improving the number of website visitors who complete a desired action, such as filling out a form or becoming clients. The CRO process entails studying how users navigate your site, what actions they take, and what is preventing them from achieving your objectives.<\/p>
A conversion rate is the percentage of visitors who do the requested action, such as filling out a web form, signing up for a service, or purchasing a product.<\/p>
A good conversion rate indicates that your website is well-designed, formatted correctly, and appealing to your intended audience. A low conversion rate could be due to many issues, including website performance or design.<\/p>
Slow load times, a faulty form, or a copy that does not communicate the value of the offer are all common causes of a low conversion rate.<\/p>