{"id":172142,"date":"2024-02-28T15:18:22","date_gmt":"2024-02-28T15:18:22","guid":{"rendered":"https:\/\/businessyield.com\/?p=172142"},"modified":"2024-02-28T15:18:28","modified_gmt":"2024-02-28T15:18:28","slug":"account-based-marketing-2","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/account-based-marketing-2\/","title":{"rendered":"Mastering Account-Based Marketing: Strategies for Winning High-Value Accounts","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
Increasing your exposure and sales by focusing on the correct accounts and engaging with key decision-makers. That seems good, right? In this piece, we’ll discuss the advantages of account-based marketing and how to develop an ABM plan.<\/p>\n\n\n\n
Account-based marketing (ABM) is a strategic strategy for targeting high-value accounts in a market or organization. ABM strategies are centered on generating individualized purchasing experiences to improve customer acquisition, relationship building, and business success.
ABM enables your firm to work and connect with high-value accounts as if they were independent marketplaces. This, combined with personalizing the buyer’s journey and tailoring all messages, content, and campaigns to those unique accounts, will result in increased ROI and customer loyalty.<\/p>\n\n\n\n