{"id":169116,"date":"2023-12-15T15:26:21","date_gmt":"2023-12-15T15:26:21","guid":{"rendered":"https:\/\/businessyield.com\/?p=169116"},"modified":"2023-12-15T15:26:23","modified_gmt":"2023-12-15T15:26:23","slug":"google-ads-search-certification-study-guide","status":"publish","type":"post","link":"https:\/\/businessyield.com\/certification\/google-ads-search-certification-study-guide\/","title":{"rendered":"Google Ads Search Certification Study Guide","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
A Google Ads search certification allows you to demonstrate that Google recognizes you as an expert in online advertising. You can access it on the Skillshop Google Ads Certification page.<\/p>\n\n\n\n
The Google Ads Search certification shows an employee\u2019s mastery of building and optimizing Google Search campaigns. It showcases their ability to leverage automated solutions which boost campaign performance for specific marketing objectives.<\/p>\n\n\n\n
By earning the Google Ads Search Certification, Google recognizes your ability to:<\/p>\n\n\n\n
The Google Ads certification is a professional accreditation offered by Google to individuals. To get this certification, you need to demonstrate a high level of proficiency in Google Ads\u2019 basics and advanced aspects.<\/p>\n\n\n\n
There are 11 Google Ads certifications currently available:<\/p>\n\n\n\n
Google Ads certification has both personal and corporate benefits. They are:<\/p>\n\n\n\n
Demonstrate your mastery of building and optimizing Google Search campaigns. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.<\/p>\n\n\n\n
Validate your expertise using Google Display to deliver results that get the most from your display advertising investment. Certified users will demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals.<\/p>\n\n\n\n
Showcase your ability to get results from YouTube and Google Video advertising solutions. Certified users will demonstrate an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale.<\/p>\n\n\n\n
Validate your proficiency with using and optimizing Shopping ads. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions.<\/p>\n\n\n\n
Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies.<\/p>\n\n\n\n
Demonstrate your ability to measure and optimize digital ad performance using Google\u2019s measurement solutions. Certified users will show they understand the metrics that matter and can turn key insights into action to improve Google Ads performance and make an impact on their business.<\/p>\n\n\n\n
Note: The Google Ads Measurement certification does not count toward the Google Partner badge.<\/p>\n\n\n\n
Go to Skillshop and choose the assessment you want to complete (for example, Google Ads Search certification). From the activity list, select Google Ads Search Assessment.<\/p>\n\n\n\n
For your reference, Skillshop is a free training platform provided by Google. If you want to grow your skills in Google\u2019s tools and solutions, it will be useful for you.<\/p>\n\n\n\n
Click Log in to launch, and choose your Google account. We recommend using your private account in order not to lose access to your certification if you change jobs.<\/p>\n\n\n\n
All exams have a time limit of 75 minutes, but the number of questions varies. All questions are multiple-choice. Here is what each assessment looks like:<\/p>\n\n\n\n
50 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 80%<\/p>\n\n\n\n
Here are the topics you need to learn for the Google Ads Search Assessment:<\/p>\n\n\n\n
49 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 80%<\/p>\n\n\n\n
What you need to know for the Google Ads Display Certification:<\/p>\n\n\n\n
46 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 80%<\/p>\n\n\n\n
What you need to know for the Shopping ads Certification:<\/p>\n\n\n\n
50 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 80%<\/p>\n\n\n\n
What you need to know for the Google Ads Video Certification:<\/p>\n\n\n\n
49 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 70%<\/p>\n\n\n\n
What you need to know for the Google Ads Apps Certification:<\/p>\n\n\n\n
(This certification does not count toward the Partners badge.)<\/p>\n\n\n\n
50 questions, 75 minutes<\/p>\n\n\n\n
Minimum score: 80%<\/p>\n\n\n\n
What you need to know for the Google Ads Apps Certification:<\/p>\n\n\n\n
All your certificates (both current and expired) are stored in the My Profile section in Skillshop. To allow other users to view the certificate data, open public access to your profile page.<\/p>\n\n\n\n
Google has a free online program for training and certifications \u2014 Skillshop<\/a>. On the Google Ads page, you will find training sections for six assessments.<\/p>\n\n\n\n The Skillshop page contains links to free courses and study materials to prepare for the tests fully. The approximate time to get ready for each assessment is between 2,5 and 5 hours. Every training is broken down into short modules so that you can study at your own pace.<\/p>\n\n\n\n If you don\u2019t have a Skillbox account yet, you need to sign up with your Google Account. We recommend using your private email so that you won\u2019t lose access to your Skillbox account if you change jobs. If you need to change your first and last name in your Skillbox account, edit your Google profile.<\/p>\n\n\n\n If you are more of a visual type, you can profit from curated playlists of Google Ads video lessons on YouTube. For now, there are 49 video tutorials available.<\/p>\n\n\n\n Read official Google Ads tutorials<\/a> and make notes that you can use later during your certification exam. <\/p>\n\n\n\n Read blog posts for PPC marketers. Here are the most authoritative ones:<\/p>\n\n\n\n Your Google Ads certification will remain valid until the product area certification expires (one year). You\u2019ll need to retake and pass the certification assessment in the respective product area to renew your certification.<\/p>\n\n\n\n Your Google Ads certification demonstrates that you’re a certified online advertising professional. Here’s what you can say to current and prospective clients about this recognition:<\/p>\n\n\n\n Here’s an example of what you can say about your certification status:<\/p>\n\n\n\n \u201cGoogle has recognized me as a Google Ads certified professional, meaning that I\u2019ve passed multiple assessments that assess my product expertise. I\u2019m qualified to help you grow your business on the web using Google Ads.\u201d<\/p>\n<\/blockquote>\n\n\n\n Here are some additional guidelines about communicating your certification:<\/p>\n\n\n\nCurated playlists on YouTube<\/strong><\/h3>\n\n\n\n
Google Ads Help<\/strong><\/h3>\n\n\n\n
PPC Blogs<\/strong><\/h3>\n\n\n\n
\n
Simple tips to pass the Google Ads exam<\/strong><\/span><\/h2>\n\n\n\n
\n
How to stay certified<\/strong><\/h2>\n\n\n\n
\n
\n
\n
Difference between Google Ads certifications and the Google Partner badge<\/strong><\/h2>\n\n\n\n
\n
Recommended Articles <\/strong><\/span><\/h2>\n\n\n\n
\n
References<\/strong><\/span><\/h2>\n\n\n\n
\n