{"id":152187,"date":"2023-07-22T11:33:31","date_gmt":"2023-07-22T11:33:31","guid":{"rendered":"https:\/\/businessyield.com\/?p=152187"},"modified":"2023-08-02T05:10:58","modified_gmt":"2023-08-02T05:10:58","slug":"how-to-advertise-on-google-beginners-guide","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/how-to-advertise-on-google-beginners-guide\/","title":{"rendered":"How to Advertise on Google: Beginners Guide","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

The Google ecosystem offers a wide reach and tools for business owners who are looking to advertise their products and services. So, it’s good thinking to channel your marketing plans in that direction too. But how do you get started? How do you start running ads on Google platforms? That is what this blog post will share today!<\/p>

Are you looking to advertise your products and services on Google but don’t know how to start? In this blog post, we will provide an explanation of how advertising on Google works. Also, the post will share how you can use Google features such as Google Maps, Google Shopping, and Google My Business to advertise your products or services. <\/p>

How Does Advertising on Google Work?<\/span><\/h2>

Google Ads, formerly Google Adwords, is a paid online advertising platform where advertisers bid on specific keywords to display their ads on Google’s Search Engine Results Page (SERP). The process begins with advertisers selecting keywords and setting a maximum bid. <\/p>

Google operates under a pay-per-click (PPC) model, where advertisers pay only when users click on their ad. Google determines the cost per click (CPC), which can be less than the maximum bid, especially if the ad produces a good quality score.<\/p>

A quality Score metric is used to assess ads, keywords, and landing pages, with a score ranging from 1 to 10. A higher score can lead to lower prices and better ad positions.<\/p>

Google calculates the Ad Rank, which determines the ad’s position on the SERP within fractions of a second. The highest bid does not guarantee the top spot, as Google considers the Quality Score to ensure the best possible experience for users clicking on ads. A more relevant and better ad by someone who bids less may be shown over the highest bidder. Google Ads also considers the landing page’s account history, relevance, and user-friendliness. In addition to the PPC model, Google Ads offers cost-per-mille (CPM) and cost-per-engagement (CPE) models.<\/p>

Google Advertising Platforms<\/span><\/h2>

Google offers various advertising platforms catering to different needs and objectives. The two main platforms are Google Ads and the Google Marketing Platform.<\/p>

Google Ads<\/span><\/h3>

Google developed Google Ads, formerly known as Google AdWords, as an online advertising platform. Advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Key features of Google Ads include:<\/p>