{"id":146416,"date":"2023-06-23T13:18:53","date_gmt":"2023-06-23T13:18:53","guid":{"rendered":"https:\/\/businessyield.com\/?p=146416"},"modified":"2023-07-03T06:17:45","modified_gmt":"2023-07-03T06:17:45","slug":"art-director","status":"publish","type":"post","link":"https:\/\/businessyield.com\/careers\/art-director\/","title":{"rendered":"ART DIRECTOR: Job Description, Duties & How To Become One","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Perhaps the phrase “art director” has appeared on a call sheet or in a movie’s credits, but you’re not entirely sure what it means to be one. And what exactly does an art director do? This post is for anyone who wants to become an art director, whether you are aspiring filmmakers or graphic designers who want to learn how to work as an art director. By outlining the role of an art director, we can then establish the job description and salary. Let’s start with the foundations.<\/p>

Art Director <\/h2>

An art director is a creative individual who oversees the visual direction and style of several artistic endeavors, including commercials, movies, television programs, video games, publications, and other types of media. They are essential in creating and carrying out the overall aesthetic concept and vision.<\/p>

However, they achieve this by leading teams of designers who work on imaginative tasks including graphic design, marketing, and film and television advertising.<\/p>

Job Description for Art Director<\/h2>

People frequently inquire, “What does an art director do?” This is due to the difficult tasks they have witnessed art directors accomplish as employees for their respective organizations. Meanwhile, the visual aesthetic and pictures used in publications, newspapers, commercial packaging, and film and television productions are the work of art directors. They develop the overall layout and give instructions to others who make the artwork or layouts.<\/p>

The following are common tasks for art directors:<\/p>

1. Choose the most effective visual representation of a topic.<\/p>

2. Select the appropriate images, works of art, or other design components.<\/p>

3. Create the overarching aesthetic for a newspaper, commercial campaign, stage, TV, or film set.<\/p>

4. Review and give your approval to designs, artwork, photography, and graphics created by other staff members. Manage graphic designers, set and exhibit designers, or other design employees.<\/p>

5. To create an aesthetic approach and style, speak with customers.<\/p>

6. Synchronize your efforts with those in other artistic and creative areas.<\/p>

7. Create comprehensive budgets and schedules.<\/p>

8. Show the client the designs for approval.<\/p>

Read Also: <\/strong>COMMUNICATIONS DIRECTOR: Job Description & How to Become One?<\/a><\/p>

What Does an Art Director Do<\/h2>

Directors collaborate with art and design teams to create designs and layouts for advertising agencies, public relations companies, or book, magazine, or newspaper publications. To monitor set designs, they collaborate with producers and directors of theater, television, and film productions. Their work necessitates that they comprehend the design components of projects, motivate other creative professionals, and maintain projects’ timeliness and budgets. They are sometimes in charge of creating timelines and budgets.<\/p>

Here are some details about what an art director can do in various fields:<\/p>

#1. In Advertising and Public Relations<\/h3>

Art directors ensure that the desired message and image of their clients are communicated to consumers through advertising and public relations. Graphic designers and other artistic or design professionals, such as art directors, are in charge of organizing the entire visual aspect of an advertising or media campaign.<\/p>

#2. In\u00a0 Publishing<\/h3>

Art directors frequently oversee the page layout of periodicals, newspapers, and catalogs in the publishing industry. Additionally, they select the cover art for periodicals and books. Art directors oversee the creation of the websites that are utilized for publication because this activity frequently involves publications for the Internet.<\/p>

#3. In Movie Production<\/h3>

In the making of a film, art directors and directors work together to decide what sets are required for the picture and what aesthetic the sets should have. To finish designs, they employ and manage a team of assistant set designers or art directors.<\/p>

Read Also: <\/strong>IT DIRECTOR SALARY: How Much Is Director Salary in 2023<\/a><\/p>

Salary of Art Director<\/h2>

In May 2023, the average yearly salary for an art director was $100,890. The wage at which half of the employees in a profession made more money than that amount and half made less is known as the median wage. The bottom 10% earned less than $57,220, while the top 10% made more than $194,130.<\/p>

The main sectors in which art directors worked paid them on average the following amounts in May 2023:<\/p>