{"id":143653,"date":"2023-06-30T12:19:00","date_gmt":"2023-06-30T12:19:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=143653"},"modified":"2023-06-30T12:19:02","modified_gmt":"2023-06-30T12:19:02","slug":"micro-influencer","status":"publish","type":"post","link":"https:\/\/businessyield.com\/information\/micro-influencer\/","title":{"rendered":"MICRO INFLUENCER: Guide to Micro-Influencer Marketing","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

One who has followers between 10,000 and 100,000 is considered a micro-influencer. For companies with modest marketing budgets, using micro-influencers can be a great strategy. Platforms for micro-influencers assist you in making connections with the influencers most appropriate for your brand. These platforms can be used to identify brand advocates in the following ways. To make it simple for your brand to start using micro-influencer marketing, we have put together a comprehensive guide. <\/p>

Micro-Influencer <\/span><\/h2>

Micro-influencers are powerful content producers on social media sites who typically have 1,000\u2013100,000 followers. Typically, these creators create communities around their sphere of influence and cultivate fan bases in specialized fields like travel, fashion, beauty, and photography. Micro-influencers, in contrast to traditional “influencers,” have fewer followers but boast audiences that are extremely engaged. In their particular fields of expertise, they are frequently well-known, and their audiences engage with them very actively. By concentrating on micro-influencers, brands can enter niche markets. <\/p>

Based on the number of their followers, influencers are typically divided into four main categories:<\/p>