{"id":1386,"date":"2023-07-26T15:38:00","date_gmt":"2023-07-26T15:38:00","guid":{"rendered":"https:\/\/businessyield.com\/?p=1386"},"modified":"2023-09-03T02:36:05","modified_gmt":"2023-09-03T02:36:05","slug":"writing-a-brand-story","status":"publish","type":"post","link":"https:\/\/businessyield.com\/business-coaching\/writing-a-brand-story\/","title":{"rendered":"Writing a Brand Story the Right Way (Detailed Guide)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

It\u2019s usually a huge put-off whenever I go through the \u201cAbout Us<\/strong>\u201d page of a website, only to find strings of irrelevant stuff. I generally conclude that it\u2019s either these individuals are oblivious of the relevance of creating a brand story or rather do not know how to write a brand story. However, if you are here reading this post, it means probably by some miracle you survived an asteroid<\/a> hit and suddenly realized the importance of building a brand story.<\/p>\n\n\n\n

This post is designed to ensure you fully understand the importance of building a brand story that provides a basis for writing.<\/p>\n\n\n\n

But for formality’s sake, we will have to start from the basics. And that begins with the question;<\/p>\n\n\n\n

What is a Brand Story?<\/strong><\/span><\/h2>\n\n\n\n

A literal -or rather myopic- definition would be \u201ca story behind a brand.\u201d<\/p>\n\n\n\n

If that\u2019s what you thought, don\u2019t fret!!! I was there once.<\/p>\n\n\n\n

However, there\u2019s more to a brand story than just a story behind a brand.<\/strong> Realizing this early enough gives you a basis for creating a brand story that further inspires writing a brand story the right way.<\/p>\n\n\n\n

So a more in-depth definition would be that; \u201cA brand story is a narrative that encompasses personality, facts, feelings, and voice, triggering an emotional response.\u201d<\/p>\n\n\n\n

Why is Building a Brand <\/strong>Story Necessary?<\/strong><\/span><\/h2>\n\n\n\n

If you understand how essential branding is, you would automatically recognize the necessity of building a brand story. Besides, branding is incomplete without a brand story.<\/p>\n\n\n\n

According to President of Astonish Media Group, Paul Conway, \u201cA brand story is a message that creates a powerful emotional connection between your company, customers and the general public -even when they have not tried the brand experience.\u201d<\/p>\n\n\n\n

So, whether a customer buys from you or your competition is dependent on this powerful emotional connection. And only a brand story can get you that connection you seek.<\/p>\n\n\n\n

Most importantly, though, a brand story gives your business credibility, inspires trust and loyalty.<\/p>\n\n\n\n

With that out of the way, below are important points to keep in mind when creating and writing a brand story.<\/p>\n\n\n\n

Who Are the Creators of Your Brand’s Story?<\/h2>\n\n\n\n

It is wrong to believe that after you have written a narrative, you have completed your brand story. The rest of your brand story is what your customers write about it – how they feel, their experiences, social media debates, and so on.<\/p>\n\n\n\n

Have you ever wondered why brands are so adamant about getting their customers to remark and provide feedback? They are searching for more than just assurance that their organization provided good products or services. They are also looking for ways to expand on their brand story by inciting debate and ensuring that the word gets out.<\/p>\n\n\n\n

In a world where information flowed only one way from the corporation to the consumer, reversing the direction is revolutionary. People thought of enterprises as something ethereal a decade ago. They saw them as machines that provided goods in exchange for money. Customers nowadays understand their worth. They understand that corporations battle for every client since their strength is based on their word.<\/p>\n\n\n\n

Your Opinion Counts<\/h3>\n\n\n\n

On the other hand, it is also wrong to believe that businesses are helpless. They can still direct their brand’s story by establishing a mission. Customers should be aware of the values held by their favorite companies. Every brand should build its unique voice for this purpose.<\/p>\n\n\n\n

Have you ever wondered why Apple stores always have long lines of customers waiting for their new goods each year? They may not sell low-priced products, but it appears that a huge amount of people are willing to part with their money (and a lot of it) for a brand-new iPhone. The company stands for innovation. They persuade consumers that by acquiring Apple products, they are also innovative. People buy their products because of the message the firm delivers, the voice it has, and the appearance of exclusivity it provides, even though they offer one-of-a-kind technologies.<\/p>\n\n\n\n

Thus, in order for your product or service to sell and your business to survive, you must talk to your current and potential clients in a clear voice that identifies a social component behind your business. This voice will communicate to their hearts and brains, causing them to feel, experience, and know that your company values, interests, goals, and wants. In most circumstances, this voice is more important than the price and availability of the goods. People will want your products because they are emotionally connected to your brand.<\/p>\n\n\n\n

Read Also: HOW TO BUILD A STRONG BRAND IDENTITY<\/a> <\/h5>\n\n\n\n

Creating a Brand Story (What You should Know Before Writing)<\/h2>\n\n\n\n

The following are important pieces of information you should know before going ahead to write a brand story. <\/p>\n\n\n\n

#1. Figure Out Why Your Brand is in Existence<\/h3>\n\n\n\n

Figuring out why your business was created in the first place is the foundation for creating a brand story. Using your history largely aids this thinking process.<\/p>\n\n\n\n

However, the basic problem is most brands were just built for profit and nothing more. But answering the following questions sets things into perspective.<\/p>\n\n\n\n