{"id":13820,"date":"2021-02-06T07:45:50","date_gmt":"2021-02-06T07:45:50","guid":{"rendered":"https:\/\/businessyield.com\/?p=13820"},"modified":"2021-02-06T07:45:57","modified_gmt":"2021-02-06T07:45:57","slug":"remarketing-ads-meaning-examples-guides-all-you-need-to-know","status":"publish","type":"post","link":"https:\/\/businessyield.com\/uncategorized\/remarketing-ads-meaning-examples-guides-all-you-need-to-know\/","title":{"rendered":"Remarketing Ads: Meaning, Examples, Guides (+ all you need to know)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

<\/p>

Remarketing might just be the one step left to achieving that massive goal you set for yourself.
If you own a business and already have some followings then remarketing is exactly for you.<\/p>

Then if you are a start up business, this is still for you especially if you online sales and strategy is part of your marketing plan, so still read up.<\/p>

Remarketing and retargeting though slightly different works together to achieve similar goal which is to make sales and make your paid ads marketing more effective.<\/p>

Let\u2019s dive a little deeper into what each of these entails.<\/p>

Retargeting ads<\/h2>


This is simply reminding the 96% visitors who visited your website that they have uncompleted purchase to make or better options to opt for even awareness of a new product on sales.<\/p>

Okay you still don\u2019t get it, let me show you how retargeting works.
Each time you visit a website xyz.com that has unobtrusive piece of code often called pixel sometimes, this unknown code then drops a browser cookie which in turn enables the website you previously viewed send you same or similar product you saw.<\/p>

Ever wonder why you keep seeing a particular ad from a site you previously visited?
This is exactly what retargeting is all about. It\u2019s serves as reminder to the visitor and also ensures the website company maintains enough visibility for their business to strive<\/p>

Retargeting as been defined as a cookie-based technology that uses simple JavaScript code to anonymously follow your audience all over the web in other words you can term it \u2018online stalking\u2019.<\/p>

Here is how retargeting ad can aid you make more sales either as start up or as a business already in place.
You can maximize your marketing strategy effectively driving traffic to your website with an email, Google ad, Facebook ad, or Instagram ad. Then, when someone leaves without buying, you can retarget them with an ad (or, if your Shopify store is connected to Mailchimp, a product retargeting email).
And once they make a purchase and you collect their email address at checkout, send a welcome or first-purchase automation to keep them engaged with your brand at all time.<\/p>

The one amazing part of this is that it is super cost effective to ensure your online marketing pays off as retargeting campaigns are offered on a CPC or CPM cost basis
CPM = Cost per \u201cmille,\u201d or 1,000 impressions
CPC = Cost per click
As good as CPM is, CPC is way better because here you would be able to target visitors that actually knows about your brand hence this increases your ROI.<\/p>

Remarketing ads<\/h2>


Statistics has it that on an average, only 2% of your website visitors convert. Remarketing goes after that other 98%. In fact, customers who see retargeted ads are 70% more likely to convert on your website.<\/p>

This is another strategy to bring back customers who have once interacted with your website, product and services but in this case email marketing is used.<\/p>

Remarketing simply involves getting your prospect details and then persuading them to return to your website to either purchase a product or complete a specific task.<\/p>

Remarketing follows same strategy whereby a potential prospect visit your website, then after a while leaves the site either without finding what he or she needs or was unable to complete the purchase due to one reason or the other. Remarketing comes in to remind that same visitor about your brand through emails
More often you already have details of these visitors; hence you can bring them back through emails probably by offering a discount or even a freebie.
This increases sales and visibility for your brand as well.<\/p>

Remarketing ads examples<\/h2>

What are theories without practical?
To make the best of remarketing ads, here are few things you should put into considerations
Classify your audience according to what might interest them.<\/p>