{"id":121822,"date":"2023-04-25T04:06:19","date_gmt":"2023-04-25T04:06:19","guid":{"rendered":"https:\/\/businessyield.com\/?p=121822"},"modified":"2023-04-25T04:37:30","modified_gmt":"2023-04-25T04:37:30","slug":"customer-data-platform","status":"publish","type":"post","link":"https:\/\/businessyield.com\/technology\/customer-data-platform\/","title":{"rendered":"CUSTOMER DATA PLATFORM: Top Platforms, Companies, Difference & Salesforce","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

In this age of technological advancement, data is becoming the latest form of currency. Following this, customer data platforms have become more prevalent as sales and marketing teams use high volumes of data from various sources. While a company needs digital transformation, creating a customer data platform (CDP) is crucial, especially with top platforms like Salesforce, vs CRM. With the help of this platform, businesses can gather, store, combine, and analyze client data from many sources in a simple-to-use system. However, keep reading to learn more!<\/p>

What Is A Customer Data Platform?<\/span><\/h2>

A customer data platform (CDP) is a marketer-managed system that creates a persistent, unified customer database accessible to other systems. It is different from a customer relationship management (CRM) system or a data warehouse in that it supports marketing decisions, not just sales or IT processes.<\/p>

A CDP typically ingests data from multiple sources, including first-party data from website interactions, CRMs, and loyalty programs, as well as second and third-party data from data providers. The CDP unifies this data into a single view of the customer, which can then go into other systems, such as marketing automation or personalization platforms.<\/p>

CDPs often support marketing initiatives such as omnichannel marketing, real-time personalization, and cross-channel campaign management. They can also be used to inform website design, product development, and other customer-facing decisions.<\/p>

What Does A Customer Data Platform Do? <\/span><\/h2>

A customer data platform (CDP) is software that helps businesses collect, unify, and manage customer data. While there are differences between a customer data platform vs CRM, you can use top platforms like  Salesforce in your company.<\/p>