{"id":116959,"date":"2023-04-12T10:25:16","date_gmt":"2023-04-12T10:25:16","guid":{"rendered":"https:\/\/businessyield.com\/?p=116959"},"modified":"2023-04-12T10:25:19","modified_gmt":"2023-04-12T10:25:19","slug":"meta-business-suite","status":"publish","type":"post","link":"https:\/\/businessyield.com\/bs-business\/meta-business-suite\/","title":{"rendered":"Meta Business Suite: Everything You Should Know","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
What this article covers is a comprehensive guide to using Meta Business Suite. We’ll explain what it is, show you how to create an account, and explain why it’s useful for your business.<\/p>\n\n\n\n
Nearly $115 billion is spent annually on advertising on Meta (formerly Facebook) platforms by businesses.<\/p>\n\n\n\n
Why? It’s quite simple; because it’s effective.<\/p>\n\n\n\n
Meta provides excellent tools for monitoring and managing business accounts.<\/p>\n\n\n\n
Are you having trouble keeping up with all of the marketing requirements on Facebook and Instagram?<\/p>\n\n\n\n
Not remembering to respond to comments or direct messages?<\/p>\n\n\n\n
Do you find yourself going crazy trying to keep track of numerous tabs for various accounts and tools like the Ad Manager?<\/p>\n\n\n\n
Then you’ll absolutely love Meta Business Suite, formerly known as Facebook Business Suite.<\/p>\n\n\n\n
It’s the latest feature added to the platform, and it’s meant to streamline the time-consuming processes involved in maintaining social media profiles like Instagram and Meta for businesses.<\/p>\n\n\n\n
So, with that out of the way, let’s get on with the business for the day. <\/p>\n\n\n\n
Meta Business Suite is a free tool that lets you manage your Facebook and Instagram accounts (including ads!) from a single, simple dashboard.<\/p>\n\n\n\n
You can manage and administrate all of your accounts through the platform, which includes a variety of tools to help you manage your company’s social media presence.<\/p>\n\n\n\n
What’s the best part? It’s completely free and available on both mobile and desktop.<\/p>\n\n\n\n
With nearly 3 billion monthly active users on Facebook alone, this tool is one of the most effective ways to increase social reach, brand awareness, and sales.<\/p>\n\n\n\n
Simply linking your accounts gives you instant access to an overview dashboard of your Facebook Pages and Instagram accounts.<\/p>\n\n\n\n
You will be able to do the following:<\/p>\n\n\n\n
There are several situations in which you would benefit from having a Meta Business Manager account. Here are a few reasons why you should create an account:<\/p>\n\n\n\n
Prior to becoming Meta, Facebook offered both Facebook Business Suite and Facebook Business Manager. Both options are still available in Meta.<\/p>\n\n\n\n
The Business Manager is a backend tool that allows you to share or restrict access to your business accounts by assigning one of six different “roles” to those who have access to them.<\/p>\n\n\n\n
Front-end management in the Business Suite includes merging notifications, scheduling posts, and managing your inbox.<\/p>\n\n\n\n
You’ll love Meta Business Suite if you’re used to Facebook Business Manager! It enables you to consolidate and streamline your activity across Meta’s social media and messenger platforms.<\/p>\n\n\n\n
Meta Business Suite makes it simple to keep track of your company’s accounts and campaigns across the Meta social and messenger platforms.<\/p>\n\n\n\n
Here are some of the insights provided by Meta Business Suite, as well as how to use them:<\/p>\n\n\n\n
Before you create your Meta Business Manager account, there are a few things you should know:<\/p>\n\n\n\n
To create a Facebook Business Manager account, you must first have a personal Facebook account. Then use your personal account to log in and confirm your identity.
There can only be two Business Manager accounts.
Now that those steps have been completed, let’s go over how to set up your Meta Business Manager account.<\/p>\n\n\n\n
When you create a business account in Business Manager, you must enter your company and account names, as well as your name and business email address.<\/p>\n\n\n\n
When you create a business in Business Manager, you must enter the following information: legal business name, country, address, business phone number, website, and tax ID.<\/p>\n\n\n\n
In this step, you have a couple of options. You have the option of adding an existing Facebook business page or creating a new one. You can request access to someone else’s Facebook page if you manage Facebook pages for clients or other businesses.<\/p>\n\n\n\n
That last distinction is critical. While Business Manager can be used to manage your clients’ Facebook pages and ad accounts, it is critical to use the Request Access option rather than the Add Page option. When you add your clients’ pages and ad accounts to your Business Manager, they will have restricted access to their own business assets. That will almost certainly lead to conflict in your business relationship.<\/p>\n\n\n\n
We’ll assume you’re managing your own assets rather than acting as an agency for the purposes of this post, so we won’t go into the Request Access process. However, keep this distinction in mind.<\/p>\n\n\n\n
If you haven’t already created a Facebook Business page, we have a tutorial<\/a> that will walk you through the process. Go ahead and read the article below, then return here to add your page to Facebook Business Manager.<\/p>\n\n\n\n To add your Facebook page to Facebook Business Manager, follow these steps:<\/p>\n\n\n\nRead: How to Create a Facebook Business Page: Best 2023 Practices & Tips<\/a><\/h5>\n\n\n\n
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