{"id":109683,"date":"2023-03-25T12:27:21","date_gmt":"2023-03-25T12:27:21","guid":{"rendered":"https:\/\/businessyield.com\/?p=109683"},"modified":"2024-04-10T08:52:28","modified_gmt":"2024-04-10T08:52:28","slug":"marketing-metrics","status":"publish","type":"post","link":"https:\/\/businessyield.com\/marketing\/marketing-metrics\/","title":{"rendered":"MARKETING METRICS: Meaning, Examples, Email, Social Media & Content Marketing.","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
In marketing, metrics are numbers that can be tracked to see how well a campaign is doing. These metrics can also help you figure out how well your marketing is getting people to do things that help your business. But using only one metric can give a wrong or misleading picture of the real world. This article talks about the marketing example of content, email, and social media metrics.<\/p>\n\n\n\n
From one industry to the next, metrics and the benchmarks that go with them carry different amounts of weight. Regardless of the industry, there are a few marketing signs that marketers pay extra attention to at different points in their customers’ journeys. The following is an example of marketing metrics:<\/p>\n\n\n\n
CPL is the amount of money spent on a campaign or channel to get one new lead. You can use this indicator to figure out which of your marketing efforts is giving you the best return on your money. Pay attention to social media and other paid advertising channels, but keep your costs as low as possible to increase your acquisition rates.<\/p>\n\n\n\n
Your marketing and sales teams need leads, but it’s also important to keep track of how many of those leads turn into paying customers. Check to see if your sales team could close deals faster if they had more leads, better leads, or better content.<\/p>\n\n\n\n
The “cost per acquisition” is a way to figure out how much it costs to get one new customer. Your marketing efforts are on the right track if the cost per acquisition (CPA) is less than the revenue the customer generates over time. You can figure out the total CPA or the CPA for each channel to better allocate your resources.<\/p>\n\n\n\n
CLV is the amount of money a customer is likely to spend over the course of their relationship with your business. However, depending on what you sell and how you price it, this could mean getting customers to renew their licenses, upgrade their product plans, or buy more things from you. CLVs can also be estimated by looking at how similar customers have interacted with data in the past.<\/p>\n\n\n\n