When we think of SEO, we typically think of methods that help our web pages rank on Google or similar search engines. But we know the world of SEO is far wider than search engines.
If you own a business that sells things on Amazon, you’ve probably experimented with optimizing your product listings in an effort to gain more visibility. You want clients to be able to locate your products more easily; one approach to ensure that your products are viewed is to have them “rank” higher for specific search queries.
We’ll go into more detail about how this optimization works in this guide. We’ll talk about what Amazon SEO is, why it matters, and how to get your products to rank higher in Amazon searches.<\/p>\n\n\n\n
Amazon SEO is the practice of getting your products to appear higher in Amazon\u2019s search results. Amazon SEO, like traditional SEO, focuses on optimizing your product listing for specific components, such as<\/p>\n\n\n\n
Optimizing your product listings will help your products rank higher in search results, allowing more potential customers to locate your listing. More eyeballs on your listing can enhance sales.
Your products may obtain fewer views if you do not use Amazon SEO. 45% of Amazon customers do not proceed to the second page of search results, according to a 2019 Feedvisor survey. Improving your product listings can help you obtain a coveted spot on the first page.<\/p>\n\n\n\n
Conventional SEO and Amazon SEO are based on the same ideas. To rank higher, both require some form of optimization. There are, nevertheless, some significant variances.
Amazon, unlike Google, is an e-commerce site with the primary purpose of increasing sales. Google’s goal is to create a good search experience that encourages users to return.
Amazon rates products in order to make as many sales as possible quickly and efficiently. To accomplish this, it must function differently than Google and other search engines. In contrast to Google, Amazon employs algorithms.<\/p>\n\n\n\n
The Amazon A9 algorithm is used by Amazon to rate items. Compared to Google’s RankBrain system, it uses fewer ranking signals.
The A9 algorithm evaluates product listings in order to deliver the most relevant results for a customer’s search. The likelihood that a product will result in a purchase is then ranked by Amazon. It accomplishes this by evaluating the relevance and performance of your listings.<\/p>\n\n\n\n
The Amazon A9 algorithm examines how relevant your product listing is to the search. It examines where and how your keywords are utilized, as well as how relevant they are to the search query.
Amazon will consider:<\/p>\n\n\n\n
As you can see from these six ranking factors, keywords play a significant role in presenting your relevance. If your product listing lacks the proper keywords in the right places, it will most likely not appear in Amazon’s search results.
This is why keywords and optimization are so crucial in the realm of Amazon SEO. Yet they aren’t the only thing that impacts how you rank.<\/p>\n\n\n\n
Keep in mind that Amazon is an ecommerce site with a sales purpose. Its algorithm wants to know how likely it is that your things will sell. Performance ranking factors are elements of your product listings that Amazon uses to make this determination.
The Amazon A9 algorithm will take into account:<\/p>\n\n\n\n
Performance ranking elements drive Amazon\u2019s goal of selling swiftly and efficiently to as many people as feasible. It is critical to demonstrate to Amazon that buyers will buy your goods when they see them.<\/p>\n\n\n\n
Customers can search for items by typing a term or phrase into the search box at the top of the Amazon.com homepage. A drop-down menu of departments makes it easy for online consumers to find products using the Amazon search box. Amazon finds relevant results for the word or phrase, and customers can refine their search to reduce the results.<\/p>\n\n\n\n
In searching for products, buyers can use numerous filters to present search results in a specific order, including:<\/p>\n\n\n\n
Search results may be influenced by the following factors:<\/p>\n\n\n\n
To enhance your rating in Amazon search results, you can utilize SEO to optimize each of these characteristics. For more information, read the remainder of this article.<\/p>\n\n\n\n
Sponsored Products are cost-per-click (CPC) adverts that sellers can employ to promote specific product listings in Amazon stores. They are only available to sellers who have a Professional seller account and are registered with Amazon Brand Registry. Advertising appears on product detail pages and shopping results pages.<\/p>\n\n\n\n
Amazon will generate and match adverts to shopping inquiries automatically. Sponsored Items will help you attract high-intent buyers who are actively shopping for products comparable to those you’ve listed.
Did you know?
The Listing Quality Dashboard is a tool in Seller Central that highlights specific product details. The dashboard identifies product listings that should be improved and makes recommendations on the product attributes you should include.<\/p>\n\n\n\n
Amazon sales rank based on seller performance metrics such as account health, reviews, product price, and other variables. In general, the higher you rank, the greater your selling potential.<\/p>\n\n\n\n
Concentrate on giving a great customer experience. Write organically and with the goal of providing customers with the information they need to make a purchasing choice.
Keyword repetition (also known as keyword stuffing) can be detrimental and work against you.<\/p>\n\n\n\n
Keyword stuffing is when you utilize the same terms repeatedly in your text. While it was formerly a good SEO tactic, it resulted in a terrible user experience by making it harder for customers to find the products they were looking for. Keyword stuffing is a harmful SEO strategy that may potentially result in fines and the loss of potential clients.<\/p>\n\n\n\n
Build outstanding product information pages by adhering to the guidelines for items to avoid and using consistent formatting for:<\/p>\n\n\n\n
By enhancing your Amazon SEO game, you can increase product visibility, improve the customer journey, connect with more customers, and increase sales.<\/p>\n\n\n\n
Yes. Amazon.com can be used as a search engine in addition to being an e-commerce platform.
Customers frequently use Amazon to compare prices and identify things they want to buy.
While determining which things to sell online, sellers frequently consult Amazon for market research.
Furthermore, since the launch of Alexa, Amazon.com data is frequently used to answer voice search requests.<\/p>\n\n\n\n
Amazon doesn\u2019t normally notify when there is an upgrade to their search algorithm.
This makes it impossible to predict how frequently the Amazon ranking algorithm changes.
Fortunately, the underlying algorithm is fairly stable.<\/p>\n\n\n\n
The Amazon SERP is the results presented to users after conducting a product search on Amazon.com. SERP stands for search engine results page.<\/p>\n\n\n\n
Choosing the appropriate keywords can help you increase your traffic and improve your Amazon SEO. Keyword research is the first step in locating good, relevant keywords.
As with traditional SEO, Amazon SEO keyword research is all about selecting the proper keyword for your product listings on Amazon. You’ll still need to take into account the two criteria we mentioned earlier:<\/p>\n\n\n\n
Of course, there are numerous keyword research tools available to assist you in locating the appropriate terms and their search volumes. There are also specific tools that can tell you what people are searching for on Amazon and how many people are searching for it.<\/p>\n\n\n\n
To assist sellers in building and growing their businesses on Amazon.com, Amazon provides various tools. Here is a list of SEO tools:<\/p>\n\n\n\n
To optimize your product listing, use the tips in this guide and select relevant keywords. You may see some improvement in your Amazon rankings, but that doesn’t mean you should relax.
Amazon SEO, like traditional SEO, is constantly evolving, so you must stay on top of your Amazon listings. Constantly tweaking and managing the aspects of your listing that the Amazon A9 algorithm tracks.
Maintenance can help you appear in the relevant searches and, as a result, attract more traffic.<\/p>\n\n\n\n