{"id":104255,"date":"2023-03-09T12:43:37","date_gmt":"2023-03-09T12:43:37","guid":{"rendered":"https:\/\/businessyield.com\/?p=104255"},"modified":"2023-07-02T23:36:20","modified_gmt":"2023-07-02T23:36:20","slug":"how-to-sell-on-instagram-shop","status":"publish","type":"post","link":"https:\/\/businessyield.com\/online-business\/how-to-sell-on-instagram-shop\/","title":{"rendered":"HOW TO SELL ON INSTAGRAM SHOP: DETAILED GUIDE","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n
The online marketing <\/strong>space is fast changing; hence, social media platforms such as Instagram are now the go-to for shoppers to buy products. Businesses are now setting up accounts to sell on Instagram, and so should you.<\/p>\n\n\n\n In this post, we will give a detailed guide on how to sell on Instagram, including setting up your Instagram shop and selling on Instagram for free.<\/p>\n\n\n\n Setting up an Instagram shop and selling on it can be very vital for your business; it can boost your sales and expand your audience reach. But there are more reasons why you should set up an Instagram shop today. To begin:<\/p>\n\n\n\n Instagram Shop is a feature of the Instagram app that allows you to link your product catalog to your Instagram profile. It\u2019s a feature that lets you promote your products to Instagram users directly through posts, stories, and a specific shop tab on your profile.<\/p>\n\n\n\n For businesses that use Instagram checkout, you can also use:<\/p>\n\n\n\n Every business venture starts with choosing a niche to focus on and specializes in. It is easier to build a following when your page is known for something in particular. Determining your niche gives you a clear target audience from the start.<\/p>\n\n\n\n Once you know what your niche is, you can use hashtags that are related to it to reach a wider audience and get more customers.<\/p>\n\n\n\n To have an advantage on Instagram, you should convert your account into a business account. This is because having a business profile gives you more features and tools than a standard Instagram account. These tools and features help you understand your audience better and also be able to track page growth and analytics.<\/p>\n\n\n\n Some business profile features<\/p>\n\n\n\n After converting your page to a business page, the next thing to do is to set up your Instagram Shop. You can choose to create a shop for both Instagram and Facebook or only one of those platforms.<\/p>\n\n\n\n Making a catalog of your products for your Instagram shop is an important part of selling on Instagram. It helps you showcase your products and make them easily accessible to potential customers. <\/p>\n\n\n\n A well-made product catalog can be used to give your customers a fun shopping experience and help you promote your products more effectively.<\/p>\n\n\n\n A product catalog can also tell you a lot about how customers use your shop, which can help you improve its performance and make more sales. With the right tools, creating a product catalog for your Instagram shop can be simple and straightforward.<\/p>\n\n\n\n After creating your Instagram shop and putting up your product catalog, the next thing you should focus on is promoting your products. One of the best ways to promote your products on Instagram is to work with influencers who have a lot of followers. <\/p>\n\n\n\n Another way to promote your products on Instagram is by using targeted ads. You can pay Instagram to advertise your product, and you\u2019ll be sure that your ads will reach your target audience.<\/p>\n\n\n\n You can also promote your products on Instagram by engaging regularly with your followers. By engaging with their comments and messages, you can build trust and loyalty between them and the brand, which can boost product sales.<\/p>\n\n\n\n Knowing the performance of the products you put up on your Instagram shop is very important. And one of the tools that you can use to monitor the performance is Instagram analytics. <\/p>\n\n\n\n Instagram analytics is a tool that can tell you how well your products are selling, who is buying them, and where they are being sold. Also, it helps you understand your customers’ behavior and how they engage with your brand. <\/p>\n\n\n\n Also, the tool lets you see customer trends and make changes to your products based on the information you have. This data can help your brand make informed decisions on items, prices, and marketing strategies.<\/p>\n\n\n\n The short answer to that is yes. <\/p>\n\n\n\n Check Instagram\u2019s commerce eligibility standards to know if you meet the requirements to run an Instagram shop. If you meet the requirements, you can go ahead and set up your Instagram shop.<\/p>\n\n\n\n To set up your Instagram shop, you\u2019ll need to convert your account to a business profile and create your product catalog. You can also link your shop to Shopify or any other e-commerce site that Instagram supports. This will create a seamless shopping experience for your customers.<\/p>\n\n\n\n If you are wondering if you can sell on Instagram for free, the answer is yes. There\u2019s no payment to be made before setting up your Instagram shop, but keep in mind that to sell on Instagram, you need to have an online store that you will link your IG shop to.<\/p>\n\n\n\n You can set up your online store using one of several ecommerce platforms, which may cost you money.<\/p>\n\n\n\n Also, to get better results on your Instagram shop, you might need to pay for ads and other features that will boost your brand’s visibility and sales.<\/p>\n\n\n\n Having a large number of followers on Instagram can be a bonus when selling on the platform, but it’s not a requirement. You don\u2019t have to worry about followers when setting up your Instagram shop, as there is no required number of followers to start selling on the platform.<\/p>\n\n\n\n There\u2019s only one feature on Instagram Shop that requires a minimum of 10k followers or a verified account, and that is the \u201cSwipe Up\u201d story feature, which lets you add links to your stories that your audience can go to by swiping up.<\/p>\n\n\n\n There are several requirements you need to meet before Instagram approves your page for business. According to Instagram\u2019s Commerce Eligibility Requirement, they are;<\/p>\n\n\n\n Before you set up your Instagram shop, read Instagram\u2019s Terms of Service and Community Guidelines thoroughly and follow the guides they put out for business accounts.<\/p>\n\n\n\n Your professional Instagram account needs to list products that can be bought right away from your website. Your account must represent the store or website associated with the domain provided. Instagram may ask you to go through their domain verification process to prove that you own your domain.<\/p>\n\n\n\n This means that you\u2019ll need an authentic website before you can sell on Instagram<\/p>\n\n\n\n Not all markets are supported, therefore, If you want to sell on Instagram, you have to be in one of the markets it supports.<\/p>\n\n\n\n To be approved to sell on Instagram, your account and brand must show that they can be trusted, such as by having a real, well-known presence. <\/p>\n\n\n\n This show of trustworthiness may include maintaining a sufficient follower base. Additionally, you might have to comb through your follower list to remove any suspicious-looking accounts and bots.<\/p>\n\n\n\n When listing your products, ensure that the provided product information is not misleading.<\/p>\n\n\n\n Your policies on refunds and returns must be clear and easy to find on your website or Instagram.<\/p>\n\n\n\n Instagram’s standards for commerce eligibility require you to have a website domain as one of the foundational things you need to have to be able to sell things on Instagram. Nevertheless, you can still sell on Instagram if you do not have a website. There are some downsides to it, but it’s workable. <\/p>\n\n\n\n You can create an order form and add the link to your bio. Your customer will click on the link to complete their order and make payment. Also, you can ask your customer to connect via WhatsApp to place orders or communicate with them directly on DM to take their order.<\/p>\n\n\n\n It is quite easy to sell on Instagram with Spotify. Instagram Shopping allows you to move your Shopify store’s product catalog to your Instagram business page. This integration can help you reach new customers and get back in touch with old ones. Linking your Shopify store to your Instagram shop will also make shopping easier for your Instagram followers.<\/p>\n\n\n\nWhy Sell on Instagram?<\/strong><\/span><\/h2>\n\n\n\n
\n
How Do Instagram Shops work?<\/span><\/h2>\n\n\n\n
\n
Instagram Shop Features<\/span><\/h3>\n\n\n\n
\n
\n
\n
\n
\n
\n
\n
\n
How to Start Selling on Instagram<\/strong><\/span><\/h2>\n\n\n\n
#1. Determine Your Niche<\/strong><\/span><\/h3>\n\n\n\n
#2. Convert to Instagram Business Profile<\/strong>:<\/span><\/h3>\n\n\n\n
\n
#3. Set Up Your Instagram Shop<\/strong><\/span><\/h3>\n\n\n\n
#4. Create a Product Catalog<\/strong><\/span><\/h3>\n\n\n\n
#5. Promote Your Products<\/strong><\/h3>\n\n\n\n
#6. Monitor Sales Performance Via Instagram Analytics<\/strong><\/h3>\n\n\n\n
Can I Sell On My Instagram Account?<\/strong><\/h2>\n\n\n\n
How Much Does It Cost to Sell Instagram?<\/strong><\/h2>\n\n\n\n
How Many Followers Do You Need to Have to Sell on Instagram?<\/strong><\/h2>\n\n\n\n
How <\/strong>to <\/strong>Get Approved to Sell on Instagram<\/strong><\/h2>\n\n\n\n
#1. Compliance with Instagram Policies<\/strong><\/h3>\n\n\n\n
#2. Represent Your Business and Your Domain<\/strong><\/h3>\n\n\n\n
#3. Be Located in a Supported Market<\/strong><\/h3>\n\n\n\n
#4. Demonstrate Trustworthiness<\/strong><\/h3>\n\n\n\n
#5. Provide Accurate Information and Follow Best Practices<\/strong><\/h3>\n\n\n\n
How to Sell on Instagram Without a Website<\/strong><\/h2>\n\n\n\n
How to Sell on Instagram with Shopify<\/strong><\/h2>\n\n\n\n
How to Link Your Shopify and Instagram<\/span><\/h3>\n\n\n\n
\n
Related Articles<\/h2>\n\n\n\n
\n
References<\/h2>\n\n\n\n