Personalization for specific business requirements<\/li><\/ul>\n\n\n\nPricing<\/strong>
HubSpot offers a free starter package. Additional features beyond the free starter pack range in price from $45\/month to $3,200\/month. This depends on the needs of your specific business.<\/p>\n\n\n\n#4. SimilarWeb<\/h3>\n\n\n\n
SimilarWeb is most likely the most popular tool for comparing website traffic.
It offers a robust analytics program that can assist you with everything from identifying emerging competitors in your industry to determining what strategies they may be employing.
Simply ensure that your target markets are covered by your subscription, as each country database must be purchased separately.<\/p>\n\n\n\n
In addition to monitoring your own performance, you can see how your metrics align with those of your competitors, giving you a better understanding of how you stack up.
This platform shows you where you stand against your competitors in terms of referral traffic, marketing channels, overall engagement, search traffic and terms, and more.<\/p>\n\n\n\n
SimilarWeb also has a strong audience insights platform. This will give you a better understanding of what niches of the overall target audience you’re getting and how they compare to the traffic and audience segments your competition is getting.
This is important because it can highlight key segments of your audience that you may be overlooking and provide insight into how to better connect with them, especially since you can also track which funnels are most effective at driving conversions.
Please keep in mind that the basic subscription will only provide you with access to 12-month data.<\/p>\n\n\n\n
- Why this tool was chosen: <\/strong>SimilarWeb’s overall analytics are strong, but their funnel visualization is their most distinguishing feature. Being able to see how you’re driving conversions \u2014 and who is more successful \u2014 is extremely valuable.<\/li><\/ul>\n\n\n\n
#5. Sprout Social <\/h3>\n\n\n\n
Sprout Social has comprehensive competitor analytics tools for data and intelligence, including social listening.
This competitive analytics platform can tell you a lot about what people are saying about your competition, as well as help you keep track of what they’re doing.
You can also gain access to information about their top-performing social posts, overall engagement, and social growth.<\/p>\n\n\n\n
This can provide you with a condensed version of their overall content strategies, demonstrating what they’re discussing, what your audience finds engaging, and how your content is faring.
The disadvantage here is: Sprout Social is a social-heavy tool, so while it provides more valuable insights into social data than most other tools, it doesn’t compare to the data you can get from overall site analytics if that’s what you’re looking for.<\/p>\n\n\n\n
- Why this tool was chosen: <\/strong>The social listening tool and social analytics provided by Sprout Social can assist you in determining what people are saying about your competitors and what they are doing on social media. You’ll learn about their strategies and what people are saying about them in general.<\/li><\/ul>\n\n\n\n
#6. Wappalyzer<\/h3>\n\n\n\n
Wappalyzer is a laser-focused tool that only does one thing exceptionally well.
This browser add-on will immediately display the specific technologies used on the site you’re currently viewing.
The extension is simple to use, and the insights it provides are not found in many other resources on this list.
Examine the technology and extensions used by your competitors!<\/p>\n\n\n\n
You may notice, for example, that all of your competitors who rank highly in the SERPs use SEO plugins to optimize their pages for specific keywords.
Or, you may find that those with the most sales have integrations with email software like Mailchimp that can distribute autoresponder campaigns.<\/p>\n\n\n\n
- Why this tool was chosen:<\/strong> Wappalyzer allows you to see which technologies other websites are using and then improve your own results in terms of increased traffic, engagement, and even sales.<\/li><\/ul>\n\n\n\n
#7. Owletter<\/h3>\n\n\n\n
This is yet another highly specialized tool, but it examines something that almost no other CI service does.<\/p>\n\n\n\n
Owletter is an email competitor research tool that provides in-depth information on what offers your competitors are running, when their sales are running, how they announce new products, and even what subject lines they’re using to increase email open rates.
This can reveal a lot about what your audience wants to see and how they react to it.<\/p>\n\n\n\n
- Why this tool was chosen:<\/strong> Owletter can provide you with detailed information about what is working in your competitors’ email campaigns and what strategies they are currently employing.<\/li><\/ul>\n\n\n\n
#8. Moz<\/h3>\n\n\n\n
Moz has a robust suite of competitive research tools that provides detailed information on their keyword usage, domain authority, position ranking, and more.<\/p>\n\n\n\n
Their analytics tool is one of the most popular and well-known in the industry.
Its audit capabilities can provide you with a wealth of information about what’s going on on your site (both technically and strategically) as well as what’s going on on your competitors’ sites.
The platform also provides cursory social media analytics, providing a big-picture view of what’s going on.<\/p>\n\n\n\n
This is an excellent tool for crawling and comparing your competitors’ websites to your own.
The suite includes the ability to examine your competitor’s backlink profile and look for other sites (and other factors) that may be helping or hurting their domain authority.
Since Moz created the domain authority score, this is all linked together seamlessly, giving you a clear picture of how well everything fits together.<\/p>\n\n\n\n
- Why this tool was chosen:<\/strong> Moz has a comprehensive suite of tools that can provide you with strategic and technical insight into what your competitors are doing. The best feature is the ability to see how your competitors’ backlink profiles affect their domain authority.<\/li><\/ul>\n\n\n\n
#9. Alexa<\/h3>\n\n\n\n
Alexa is an Amazon analytics program with some great audience research features.
This tool is lightning-fast and will show you how each site you’re looking for compares to industry standards.<\/p>\n\n\n\n
You can see how they compare in terms of site traffic, bounce rate, linking, and overall ranking.
The tool also suggests several tools with similar audiences, so you may be able to identify new competitors you weren’t aware of and which channels are driving the most traffic to each one.
Alexa also has a ton of keyword information, showing you which is driving traffic to other sites and giving you new content ideas.
This is tightly integrated with their audience and demographic data, which may be the most advanced on the list.<\/p>\n\n\n\n
See what your competitors’ audiences are interested in, how much overlap you have with different competitors, and how they interact with the site.<\/p>\n\n\n\n
- Why this tool was chosen:<\/strong> Alexa is strong overall, but the audience details are the reason you should use this tool. The audience overlap feature is useful, and its data is more detailed than some surface-level demographics.<\/li><\/ul>\n\n\n\n
#10. BuzzSumo<\/h3>\n\n\n\n
BuzzSumo is a content-focused competitor analysis tool that can help you identify what your audience really wants to see in terms of top blog post topics, lead magnets, and more.
You can use this tool to find new competitors and see what they’re doing with their content marketing.<\/p>\n\n\n\n
You can quickly assess the top-performing content in your industry by seeing how long their blog posts are, what mediums are being used, and how long their blog posts are.
This can be extremely valuable because content can tell you a lot about your audience, their pain points, and how to attract them to your site.
Why this tool was chosen: BuzzSumo is a tool for content-oriented competitive intelligence.<\/p>\n\n\n\n
What is the Process for Gathering Competitive Intelligence?<\/h2>\n\n\n\n
It is primarily obtained by reviewing the business advertisements or websites of your competitors. By referring to materials made public by your competitor, you can learn vital information about their strategy. Many competitive intelligence tools make it very easy to sift through this material.<\/p>\n\n\n\n
What is the Goal of Competitive Intelligence?<\/h2>\n\n\n\n
The primary goal is to identify potential risks and opportunities that the company may face. It enables businesses to respond appropriately to their competitors’ strategies.
Competitive Intelligence: Ethical or unethical?
Absolutely! Corporate espionage and competitive intelligence should not be confused. The former is a research process that entails browsing through the information that competitors have made available for public use.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n
Competitive intelligence tools have simplified and streamlined competitor analysis. Every company and competitor now takes a different approach. As a result, depending on their businesses, different companies will require different tools. Try to comprehend the worth of each tool in terms of its distinct features.
Crayon is an all-in-one comprehensive competitive intelligence software. If your company is more content-driven, Moat is a tool you should use to create creative content inspired by your competitors’ previous creative work.<\/p>\n\n\n\n