{"id":7379,"date":"2023-09-18T09:09:36","date_gmt":"2023-09-18T09:09:36","guid":{"rendered":"https:\/\/businessyield.com\/tech\/?p=7379"},"modified":"2023-09-18T09:11:44","modified_gmt":"2023-09-18T09:11:44","slug":"hatchbuck","status":"publish","type":"post","link":"https:\/\/businessyield.com\/tech\/reviews\/hatchbuck\/","title":{"rendered":"HATCHBUCK (Now Benchmarkone): Features, Review & More","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Hatchbuck is sales and marketing software that helps small businesses manage their day-to-day operations. In this article, we are looking at the features and general reviews of how Hatchbuck functions. This will give you an idea of whether it is a good software for your business. <\/p>\n\n\n\n

What is Hatchbuck?<\/span><\/h2>\n\n\n\n

Hatchbuck is sales and marketing software that uses automation to nurture prospects, find new clients, and keep hold of current ones. The US company, with its headquarters in St. Louis, provides CRM and email marketing automation software geared toward small business owners.<\/p>\n\n\n\n

History of Hatchbuck<\/span><\/h2>\n\n\n\n

Hatchbuck’s co-founders were small business owners and entrepreneurs looking for a solution to increase sales and revenue while working with constrained time and resources. They had used marketing automation software in their last company, but they weren’t happy with the options offered to small business owners. That’s why Jim Siverts and Don Breckenridge established Hatchbuck in 2012. Moreover, Hatchbuck has 13 staff members who assist entrepreneurs all across the world.<\/p>\n\n\n\n

Reviews of Hatchbuck<\/span><\/h2>\n\n\n\n
Pros <\/td>Cons <\/td><\/tr>
The customer support at Hatchbuck is incredibly educated and helpful. Additionally, you may automate trigger emails and reminders based on the behaviors of your contacts.

<\/td>		To get the product loaded with our client information, you may have to put a lot of effort into it. This, however, primarily reflects how chaotic it can make your work.<\/td><\/tr>
\u00a0The software is very good value for money. Additionally, the scoring feature is very helpful in qualifying prospects and generating interest.

<\/td>		It can be difficult to see what clients or customers you’ve communicated with that day.<\/td><\/tr>
It can transform your company through lead tracking and management. Additionally, it is very easy to set up and use, and is well-priced.<\/td>It can be very difficult to see what clients or customers you’ve communicated with that day.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Who is Hatchbuck for?\u00a0<\/span><\/h2>\n\n\n\n

#1. Small and medium-sized firms wishing to expand or enhance their sales and marketing support might use Hatchbuck, also known as BenchmarkONE.<\/p>\n\n\n\n

#2. Hatchbuck is an excellent initial system for marketing professionals working in small businesses and less experienced users of marketing technology since it provides a wealth of marketing and sales automation at a reasonable price.<\/p>\n\n\n\n

However, it does fall short in several areas, like digital advertising tools. Additionally, the breadth of capabilities could not meet the needs of more seasoned marketing experts.<\/p>\n\n\n\n

What are Hatchbuck’s features? <\/span><\/h2>\n\n\n\n

Here is a list of the key features Hatchbuck offers users:<\/p>\n\n\n\n

#1. Lead management:<\/strong><\/span><\/h3>\n\n\n\n

Lead management features from Hatchbuck include lead scoring, behavioral analysis, and automated responses. Therefore, you can get notifications when leads engage in buying behaviors, such as when they reach a certain score level, click on a high-value link, or go to a specific conversion page.<\/p>\n\n\n\n

With Hatchbuck, you can instantly observe such triggers and program automatic replies.<\/p>\n\n\n\n

Furthermore, Hatchbuck offers a straightforward method for storing and managing your contacts, converting them into leads, and guiding them along your sales funnel.<\/p>\n\n\n\n

Additionally, Hatchbuck also adds social media profile links and photographs to your contact profiles as a pleasant but less significant feature, so you can see who you’re speaking to and acquire some personal information to utilize in your outreach. <\/p>\n\n\n\n

#2. Pipeline management<\/strong><\/span><\/h3>\n\n\n\n

Hatchbuck’s CRM has a sales-focused addition called pipeline management. To learn more about sales success and how near individuals or teams are to achieving their sales targets, use pipeline management.<\/p>\n\n\n\n

All of your active leads are displayed in the pipeline feature, along with their current sales cycle status. Upon converting to particular pages, these leads are automatically added to the pipeline.<\/p>\n\n\n\n

Furthermore, you can manually add leads to the pipeline to take offline actions into account. You can create sales stages that correspond to the positioning of your brand and your own sales procedure. Additionally, you may add special features to the lead profile to tailor the data you get about each lead.<\/p>\n\n\n\n

#3. Email marketing<\/strong><\/span><\/h3>\n\n\n\n

Hatchbuck offers crucial email marketing features that let you design, test, send, and evaluate both individual emails and entire campaigns. Without any prior coding knowledge, you can use Hatchbuck’s drag-and-drop email builder to produce personalized emails that adhere to your intended style.<\/p>\n\n\n\n

Therefore, you can use one of the many expert templates in the Hatchbuck library, many of which are mobile-focused, if you need to move rapidly or don’t trust your design sense. Additionally, you may use the HTML editor to code your own emails if you have the necessary skills on staff.<\/p>\n\n\n\n

Furthermore, with Hatchbuck’s email marketing automation features, you can set up specific events or lead behaviors to prompt a response via email. Note that these email link monitoring tools let you keep an eye on which leads and contacts are opening emails, clicking links, and navigating your website.<\/p>\n\n\n\n

#4. Drip and nurture campaigns<\/strong><\/span><\/h3>\n\n\n\n

Hatchbuck offers email drip tools that let you create and automate lead nurturing programs that engage prospects by regularly “dripping” emails to them. With a tailored message, these efforts frequently engage all prospects, segments, or specific leads.<\/p>\n\n\n\n

Based on user habits and past marketing actions, such as downloading an ebook on a particular business or asking for pricing information, messaging is automatically adjusted.<\/p>\n\n\n\n

According to this drip-and-nurture strategy, Hatchbuck’s journey-building powers are at their most limited. These drip campaigns are limited to email, whereas journey builders may be dynamically configured to provide personalization across many marketing channels. <\/p>\n\n\n\n

#5. Analytics and attribution<\/strong><\/span><\/h3>\n\n\n\n

Reporting for email and sales performance is available from Hatchbuck. With this feature, marketers may keep track of email open rates, click-through rates, bounce rates, unsubscribes, and spam complaints with the aid of email reporting. You may use Hatchbuck to dig down and view any of these rates for a specific lead.<\/p>\n\n\n\n

Furthermore, Hatchbuck provides information about the sales pipeline from the perspective of sales reporting. You may keep an eye on the pipeline as a whole or drill down to see the current state of each salesperson’s pipeline.<\/p>\n\n\n\n

It does appear that the product has at least some rudimentary attribution reporting built in, allowing you to view deals in your pipeline by the source of their leads. The optimization of your marketing strategy and expenditures depends on this information.<\/p>\n\n\n\n

#6. Landing page and custom forms<\/strong><\/span><\/h3>\n\n\n\n

Hatchbuck enables simple drag-and-drop form and landing page building. You can customize landing pages or use one of the numerous expertly designed templates provided by the solution.<\/p>\n\n\n\n

The same is true for embedded forms; you can design unique forms to embed across your website, and they will all send conversion data back to your CRM.<\/p>\n\n\n\n

Furthermore, Hatchbuck also makes it simple to add popups, which you may position at the top, side, or as a popover on your website. Therefore, it is possible to make the header popups sticky so that they remain visible when website visitors scroll.<\/p>\n\n\n\n

Both this function and the popover form are excellent for increasing newsletter subscribers. The pop-ups on the page’s side are excellent for offering more information and downloadable materials.<\/p>\n\n\n\n

#7. Web page tracking<\/strong><\/span><\/h3>\n\n\n\n

For segmenting and customizing your marketing outreach and sales activities, web page tracking is essential. With Hatchbuck, you can follow contacts as they navigate your website.<\/p>\n\n\n\n

This limits Hatchbuck’s ability to track site visits and actions of contacts who have converted on your site or gone over to your site via an email link, but it is still much better than not tracking at all.<\/p>\n\n\n\n

Top 10 Hatchbuck Competitors<\/span><\/h2>\n\n\n\n

#1. Salesforce<\/span><\/h3>\n\n\n\n

We consider Salesforce Sales Cloud to be a valuable platform for the sales department. This platform is primarily used to handle all accounts, including your contacts, opportunities, pipelines, and customers. This offers a strong user interface that is really quick and simple to use. On this platform, third-party integration is very quick and easy. Additionally, it allows a lot of integrations, including ones with Sales Nav, ZoomInfo, and many more. <\/p>\n\n\n\n

In the following categories, reviewers gave BenchmarkONE a higher rating than Salesforce Sales Cloud.<\/p>\n\n\n\n