補åãã¹ãã¯ã補åéçºãšããŒã±ãã£ã³ã°ã®éèŠãªåŽé¢ã§ãã 2023 幎ã«ã¯ã補åãã¹ã ãµãŒãã¹ãæäŸãã Web ãµã€ããäŒæ¥ãããã€ããããŸãã æé«ã®è£œåãã¹ã Web ãµã€ããŸãã¯äŒæ¥ãæ¢ããŠããå ŽåããŸãã¯æ¶è²»è 補åãã¹ãã«ã€ããŠè©³ããç¥ãããå Žåã¯ããã®ã¬ã€ããå¿ èŠãªãã¹ãŠã®æ å ±ãæäŸããŸãã äžæµäŒæ¥ããåºç¯ãªãã¹ã ããã°ã©ã ãåãã Web ãµã€ããŸã§ãã客æ§ãã«ããŒããŸãã ããã§ã¯ã補åãã¹ãã®äžçã«é£ã³èŸŒãã§ãå©çšå¯èœãªæè¯ã®ãªãã·ã§ã³ãèŠã€ããŠã¿ãŸãããã
ã©ãããã°è£œåãã¹ã¿ãŒã«ââãªãããšãã§ããŸãã?
補åãã¹ã¿ãŒã«ââãªãã«ã¯ããŸããèªåã®èå³ãã¹ãã«ã«åã£ãæé«ã® Web ãµã€ããŸãã¯äŒæ¥ãç¹å®ããããšããå§ããŸãã ãããã®äŒæ¥ã«ç»é²ãã調æ»ã«åå ãããã¹ãçšã«éžæãã補åã«é¢ãããã£ãŒãããã¯ãæäŸã§ããŸãã 補åãã¹ã¿ãŒã«ââãªããã XNUMX ã€ã®æ¹æ³ã¯ãææã®æ©äŒãæäŸããæ¶è²»è 補åãã¹ãäŒç€Ÿã«ãµã€ã³ã¢ããããããšã§ãã å¿åããåã«å¿ ãèŠä»¶ãšè³æ Œãèªã¿ãå°æ¥ã®ãã¹ãã®æ©äŒã«éžã°ããå¯èœæ§ãé«ããããã«ããã£ãŒãããã¯ãæ£çŽãã€åŸ¹åºçã«è¡ã£ãŠãã ããã é©åãªã¢ãããŒããšç®èº«ãããã°ãæé«ã®è£œåãã¹ãäŒç€Ÿã§æåãã補åãã¹ã¿ãŒã«ââãªãããšãã§ããŸãã
補åãã¹ããµã€ãã¯æ¬ç©ã§ãã?
ã¯ãããã®ãµã€ãã¯æ¬ç©ã§åæ³ã§ãã 補åããã¹ãããŠãã£ãŒãããã¯ãæäŸããçã®æ©äŒãæäŸããæé«ã® Web ãµã€ããäŒæ¥ãããã€ããããŸãã ãã ãã補åãã¹ãäŒç€Ÿã«ãµã€ã³ã¢ããããåã«ãæ éã«èª¿æ»ãè¡ãããšãäžå¯æ¬ ã§ã. ä»ã®ãã¹ã¿ãŒããã®ã¬ãã¥ãŒããã£ãŒãããã¯ãæ¢ããŠãäŒç€Ÿãè©å€ãè¯ããæ¬ç©ã®ãã¹ãæ©äŒãæäŸããŠããå®çžŸãããããšã確èªããŠãã ããã ãŸããæ¯æããå人æ å ±ã®èŠæ±ãªã©ã®å±éºä¿¡å·ã«ã泚æããŠãã ããã ãããã®ã¬ã€ãã©ã€ã³ã«åŸãããšã§ãæé«ã®è£œåãã¹ãäŒç€Ÿã Web ãµã€ãã«èªä¿¡ãæã£ãŠåå ã§ããŸãã
補åãã¹ã¿ãŒã«ââãªãããã«å ±é ¬ãåŸãããšãã§ããŸãã?
ã¯ãã補åãã¹ã¿ãŒãšããŠå ±é ¬ãåŸãããšãã§ããŸãã å€ãã®äŒæ¥ã Web ãµã€ãã¯ãæ£çŽãªãã£ãŒãããã¯ãšåŒãæãã«ãææã®è£œåãã¹ãã®æ©äŒãæ¶è²»è ã«æäŸããŠããŸãã ãŸãããããã®æ©äŒã«ã¯ãæ°è£œåã®ãã¹ãã調æ»ãžã®åå ããŸãã¯æ¢åã®è£œåã«é¢ããã¬ãã¥ãŒã®æäŸãå«ãŸããå ŽåããããŸãã 補åãã¹ã¿ãŒãšããŠçšŒããéé¡ã¯ãä»äºãããŠããäŒç€Ÿã Web ãµã€ãããã¹ããã補åã®çš®é¡ã«ãã£ãŠç°ãªããŸãã å®äºãããã¹ãããšã«åºå®æéãæäŸããäŒç€Ÿãããã°ãç¡æã®è£œåãã®ããã«ãŒããçŸéæ¯æããªã©ã®ã€ã³ã»ã³ãã£ããæäŸããäŒç€ŸããããŸãã ãã ããæé«ã®ææ補åãã¹ãã®æ©äŒãèŠã€ããã«ã¯ããããã®ã¿ã€ãã®æ©äŒãæäŸããæé«ã® Web ãµã€ããäŒæ¥ã調æ»ããããšããå§ããŸãã ãŸããä»ã®ãã¹ã¿ãŒããã®ã¬ãã¥ãŒããã£ãŒãããã¯ãæ¢ããŠããã®äŒç€Ÿãè©å€ãè¯ããæ¬ç©ã®ãã¹ãæ©äŒãæäŸããŠããå®çžŸãããããšã確èªããŠãã ããã
æ絊ã®æ©äŒã«ç³ã蟌ãéã¯ãèŠä»¶ãšè³æ Œããããèªã¿ãã ããã å€ãã®äŒæ¥ã¯ãç¹å®ã®äººå£çµ±èšãé¢å¿ãæ±ããŠãããããå¿åããã»ã¹äžã«èªåèªèº«ã«é¢ããæ£ç¢ºã§æ£çŽãªæ å ±ãæäŸããããšãäžå¯æ¬ ã§ã. ãã¹ã ããã»ã¹äžã¯ããã£ãŒãããã¯ã培åºçãã€æ£çŽã«è¡ãããšãéèŠã§ãã äŒæ¥ã¯ããªãã®æèŠããã£ãŒãããã¯ãé«ãè©äŸ¡ããŠããã詳现ã§æçšãªãã£ãŒãããã¯ãæäŸããŠããã ããã°ãä»åŸæåã®ãã¹ãã®æ©äŒãæäŸããå¯èœæ§ãé«ããªããŸãã
Amazonã®è£œåãã¹ã¿ãŒã«ââãªãã«ã¯ã©ãããã°ããã§ãã?
Amazon ã®è£œåãã¹ã¿ãŒã«ââãªãããšã¯ãäŒç€Ÿã«è²Žéãªãã£ãŒãããã¯ãæäŸããªãããææ°ã®è£œåãã¬ãžã§ãããæã«å ¥ããã®ã«æé©ãªæ¹æ³ã§ãã Amazon補åãã¹ã¿ãŒã«ââãªãããã®æé ã¯æ¬¡ã®ãšããã§ãã
ïŒ1ã ã¢ããŸã³ã¢ã«ãŠã³ããäœæãã
ãŸãããŸã æã£ãŠããªãå Žåã¯ãAmazon ã¢ã«ãŠã³ããäœæããŸãã ãŸããAmazon 補åãã¹ã¿ãŒã«ââãªãè³æ ŒãåŸãã«ã¯ãã¢ã«ãŠã³ããå¿ èŠã§ãã
ïŒ2ã Amazon Vine ããã°ã©ã ã«ãµã€ã³ã¢ãããã
第äºã«ãAmazon Vine ããã°ã©ã ã¯æåŸ å¶ã®ããã°ã©ã ã§ãããä¿¡é Œã§ããã¬ãã¥ã¢ãŒãççŽãªãã£ãŒãããã¯ãšåŒãæãã«ç¡æã®è£œåãåãåãããšãã§ããŸãã ããã°ã©ã ã®è³æ ŒãåŸãã«ã¯ãAmazon ã§æçã§è©³çŽ°ãªã¬ãã¥ãŒãæžããå±¥æŽãå¿ èŠã§ãã ãã ããAmazon Vine ããŒãžã«ã¢ã¯ã»ã¹ã㊠[ä»ããç³ã蟌ã] ãã¯ãªãã¯ãããšãããã°ã©ã ãžã®åå ãç³ã蟌ãããšãã§ããŸãã
ïŒ3ã 補åãã¹ã Web ãµã€ãã«åå ãã
Amazon ãšååããŠæ¶è²»è ã«æ©äŒãæäŸãã Web ãµã€ããããã€ããããŸãã æé«ã® Web ãµã€ãã«ã¯ãProduct Testing USAãVindale ResearchãToluna ãªã©ããããŸãã ããã§ãããããã® Web ãµã€ãã«ãµã€ã³ã¢ããããŠãAmazon 補åã®ãã¹ãã®æ©äŒã«æ³šæããŠãã ããã
Amazon ã¯ææããœãŒã·ã£ã« ã¡ãã£ã¢ ãã£ãã«ã«æ©äŒãæçš¿ããŸãã TwitterãFacebookãããã³ Instagram 㧠Amazon ããã©ããŒããŠãææ°ã®æ©äŒã«é¢ããææ°æ å ±ãå ¥æããŠãã ããã
ïŒ5ã Amazon調æ»ã«åå ãã
Amazon ã¯ã補åã«é¢ããæèŠãæ±ãã顧客ã«ã¢ã³ã±ãŒããéä¿¡ããããšããããŸãã ãããã®èª¿æ»ã«åå ãããšãå°æ¥ã®è£œåãã¹ãã®æ©äŒã«éžã°ããå¯èœæ§ãé«ããªããŸãã
çµè«ãšããŠãAmazon 補åãã¹ã¿ãŒã«ââãªãããšã¯ãæ°è£œåãè©ŠããäŒç€Ÿã«è²Žéãªãã£ãŒãããã¯ãæäŸããããã®åªããæ¹æ³ã§ãã ãããã®æé ãå®è¡ããæ©äŒãç©æ¥µçã«æ¢ãããšã§ãAmazon ãããªãã補åãã¹ã¿ãŒãšããŠéžæããå¯èœæ§ãé«ããããšãã§ããŸãã
ã©ã®ãã©ã³ãã補åãã¹ãã«ãéãæã£ãŠããŸãã?
å€ãã®ãã©ã³ããäŒæ¥ã¯ãæ¶è²»è ãã貎éãªãã£ãŒãããã¯ãåéããããã«è£œåãã¹ãã«ãéãæã£ãŠããŸãã ãã ãã補åãã¹ãã«ãéãæã£ãŠããããããã©ã³ãã®äžéšã次ã«ç€ºããŸãã
ïŒ1ã ããã¯ã¿ãŒã»ã¢ã³ãã»ã®ã£ã³ãã«
Procter & Gamble ã¯ãTideãCrestãPampers ãªã©ã®ãã©ã³ããæãããäžçæ倧ã®æ¶è²»è åã補åãã¹ãçšåäŒç€Ÿã® XNUMX ã€ã§ãã å瀟ã¯ãP&G ã®æ¯æ¥ã®ãã©ãããã©ãŒã ãéããŠæ©äŒãæäŸããŠããŸãã
ïŒ2ã ãžã§ã³ãœã³ïŒãžã§ã³ãœã³
Johnson & Johnson ã¯ããã«ã¹ã±ã¢ããã³æ¶è²»è²¡ã®å€§æäŒæ¥ã§ãããHealthy Essentials ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸããŠããŸãã
ïŒ3ã ãã¬ã¢ã«
ãã¬ã¢ã«ã¯çŸå®¹ããã³ã¹ãã³ã±ã¢è£œåã®äžççãªãŒããŒã§ãããæ¶è²»è ãã¹ã ããã°ã©ã ãéããŠæ©äŒãæäŸããŠããŸãã
ïŒ4ã ãã¹ã¬
ãã¹ã¬ã¯ããã¹ã¬ ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸããå€åœç±é£åããã³é£²æäŒç€Ÿã§ãã
ïŒ5ã ãµã ã¹ã³
Samsung ã¯ãSamsung Insider ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸãã倧æãšã¬ã¯ãããã¯ã¹äŒæ¥ã§ãã
ïŒ6ã ãã€ã¯ããœãã
Microsoft ã¯ãMicrosoft Insider ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸããäž»èŠãªãã¯ãããžäŒæ¥ã§ãã
ïŒ7ã ãã€ã
ãã€ãã¯ã¹ããŒã ã¢ãã¬ã«ãšããããŠã§ã¢ã®äžççãªãŒããŒã§ããããã€ã補åãã¹ã ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸããŠããŸãã
ïŒ8ã ãœããŒ
ãœããŒã¯ãSony Insiders ããã°ã©ã ãéããŠè£œåãã¹ãã®æ©äŒãæäŸãã倧æãšã¬ã¯ãããã¯ã¹äŒæ¥ã§ãã
ãããã®ãã©ã³ãã«å ããŠãå¹ åºããã©ã³ããšååããŠæ¶è²»è ã«æ©äŒãæäŸããå€ãã®ãŠã§ããµã€ããäŒæ¥ããããŸãã ãŸããæé«ã® Web ãµã€ããäŒæ¥ã«ã¯ãTolunaãProduct Testing USAãVindale Research ãªã©ããããŸãã
ãã¹ã¿ãŒã«ââãªãã®ã¯é£ããã§ããïŒ
補åãã¹ã¿ãŒã«ââãªãããšã®é£ããã¯ãé¢å¿ã®ããç¹å®ã®äŒç€ŸãŸã㯠Web ãµã€ãã«ãã£ãŠç°ãªããŸãã ãã ããäžè¬ã«ããã¹ã¿ãŒã«ââãªãããã«åŸãå¿ èŠãããäžè¬çãªæé ãšèŠä»¶ãããã€ããããŸãã ãŸãããã¹ã¿ãŒã«ââæ©äŒãæäŸããäŒç€ŸãŸã㯠Web ãµã€ããèŠã€ããå¿ èŠããããŸãã 補åãã¹ãã®æ©äŒãæäŸããå€ãã® Web ãµã€ããäŒæ¥ããããæé«ã® Web ãµã€ãã«ã¯ãTolunaãPinecone ResearchãVindale Research ãªã©ããããŸãã ããã«ãAmazonãNikeãSamsung ãªã©ã®äžéšã®æåãã©ã³ãã¯ãç¬èªã®è£œåãã¹ã ããã°ã©ã ãæäŸããŠããŸãã
é£æºãããäŒç€ŸãŸã㯠Web ãµã€ããç¹å®ããããéåžžãã¢ã«ãŠã³ããäœæããååãäœæã人å£çµ±èšæ å ±ãªã©ã®å人æ å ±ãæäŸããå¿ èŠããããŸãã äžéšã®äŒæ¥ã§ã¯ãç¹å®ã®è£œåãã¹ãã®æ©äŒã«å¯Ÿããé©æ Œæ§ãå€æããããã«ãã¹ã¯ãªãŒãã³ã°èª¿æ»ãžã®åçãæ±ããå ŽåããããŸãã
ãŸãããã¹ã¿ãŒã«ââãªãããã«å¿ èŠãªæé ãå®äºããåŸãå©çšå¯èœã«ãªããŸã§åŸ ã€å¿ èŠãããå ŽåããããŸãã äŒæ¥ãã補åãã¹ãã«åå ããããæåŸ ç¶ãéãããŠããå ŽåããããŸãããŸããæ°ããæ©äŒããªããå®æçã«ç¢ºèªããå¿ èŠãããå ŽåããããŸãã 補åãã¹ããžã®åå è ã«éžã°ãããšãéåžžã補åãéµéã§å±ãã䜿çšããææ³ã«ã€ããŠãã£ãŒãããã¯ãæ±ããããŸããå¿ èŠãªæ¡ä»¶ãæºãããŠããã°ã補åãã¹ã¿ãŒã«ââãªãã®ã¯æ¯èŒçç°¡åã§ããèŠä»¶ãæºããã補åãã¹ãã«åå ããããã«éžæãããŸãã ãã ãã補åãã¹ãã®æ©äŒãããã競äºã¯æ¿ãããªãå¯èœæ§ããããæ©äŒãæ¢ãéã«ã¯èŸæ±åŒ·ãç²ã匷ãããå¿ èŠããããããããŸããã ããã«ãäžéšã®è£œåãã¹ãã§ã¯ãç¹å®ã®å¥åº·ç¶æ ã«ãããç¹å®ã®ããã€ã¹ãææããŠãããªã©ãç¹å®ã®åºæºãæºããå¿ èŠããããæ©äŒãå¶éãããå ŽåããããŸãã
æé«ã®è£œåè©ŠéšäŒç€Ÿ
補åãåžå Žã«ãªãªãŒã¹ããåã«ã補åã«é¢ããå®éã®ãã£ãŒãããã¯ãåŸãããšãããã©ã³ããã¡ãŒã«ãŒãå¢ããã«ã€ããŠã補åãã¹ãäŒç€Ÿã®äººæ°ãé«ãŸã£ãŠããŸãã ãã ãããããã®äŒæ¥ã¯ãæ¶è²»è ã補åãè©Šããæ°è£œåã®éçºãšããŒã±ãã£ã³ã°ã圢äœãã®ã«åœ¹ç«ã€è²Žéãªãã£ãŒãããã¯ãæäŸããããŸããŸãªæ©äŒãæäŸããŠããŸã. æ€èšããã®ã«æé©ãªäŒæ¥ã®ããã€ãã次ã«ç€ºããŸãã
ïŒ1ã ãã«ã
Toluna ã¯ãæ¶è²»è ãé£åãçŸå®¹è£œåã家åºçšåãªã©ãããŸããŸãªè£œåãè©Šãæ©äŒãæäŸãã人æ°ã®è£œåãã¹ã Web ãµã€ãã§ãã ãã¹ã¿ãŒã¯äººå£çµ±èšæ å ±ã«åºã¥ããŠéžæãããWeb ãµã€ãã§ã¯ææã®èª¿æ»ã®æ©äŒãæäŸãããŸãã
ïŒ2ã æŸãŒã£ããç 究
Pinecone Research ã¯ãããŸããŸãªãã©ã³ãã®ãªã³ã©ã€ã³èª¿æ»ãšè£œåãã¹ããå®æœããæ¶è²»è 調æ»äŒç€Ÿã§ãã ãã¹ã¿ãŒã¯è£œåãåãåã£ãŠèªå® ã§ãã¹ããããªã³ã©ã€ã³ ã¢ã³ã±ãŒããéããŠãã£ãŒãããã¯ãæäŸããŸãã ãŸããå瀟ã¯é«å質ã®è£œåãæäŸãããã¹ã¿ãŒã«ââè¿ éã«æ¯æãããšã§ãç¥ãããŠããŸãã
ïŒ3ã ãŽã£ã³ããŒã«ãªãµãŒã
Vindale Research ã¯ãé»åæ©åšãçŸå®¹è£œåã家åºçšåãªã©ãããŸããŸãªè£œåããã¹ãããæ©äŒãæäŸããããã XNUMX ã€ã®äººæ°ã®ãã補åãã¹ã Web ãµã€ãã§ãã ãã¹ã¿ãŒã¯ã人å£çµ±èšæ å ±ã«åºã¥ããŠéžæããããã£ãŒãããã¯ã«å¯Ÿããæ¯æããåãåããŸãã
#4. ãŠãŒã¶ãŒãã¹ã
UserTesting ã¯ããã¹ã¿ãŒã Web ãµã€ããã¢ãã€ã« ã¢ããªã«é¢ãããã£ãŒãããã¯ãæäŸããæ©äŒãæäŸãã Web ãµã€ãã§ãã ãŸãããã¹ã¿ãŒã¯äžé£ã®ã¿ã¹ã¯ãå®äºããWeb ãµã€ããŸãã¯ã¢ããªã䜿çšããçµéšã«ã€ããŠãã£ãŒãããã¯ãæäŸããããæ±ããããŸãã æ¯æãã¯ãå®äºãããã¹ãããšã«æäŸãããŸãã
#5. ã€ã³ãã«ãšã³ã¹ã¿ãŒ
Influenster ã¯ããã¹ã¿ãŒãããŸããŸãªè£œåãè©Šããä»ã®æ¶è²»è ãšæèŠãå ±æã§ãã補åãã¹ãããã³ã¬ãã¥ãŒ Web ãµã€ãã§ãã ãã¹ã¿ãŒã¯ç¡æã®è£œåãåãåãã調æ»ããã®ä»ã®æŽ»åã«åå ããŠå ±é ¬ãç²åŸããããšãã§ããŸãã
ãã ãããããã¯æ¶è²»è ãå©çšã§ããå€ãã®äŒæ¥ã®ã»ãã®äžéšã§ãã ã©ã®äŒç€Ÿãšææºããããæ€èšãããšãã¯ã調æ»ãè¡ããé«å質ã®è£œåãšãæéãšãã£ãŒãããã¯ã«å¯Ÿããå ¬æ£ãªå ±é ¬ãæäŸããè©å€ã®è¯ãäŒç€ŸãéžæããããšãéèŠã§ãã ããã«ãåå ããåã«ãåæ©äŒã®å©çšèŠçŽãèªã¿ãç解ããŠãã ããã
ããããã質å
補åãã¹ã¿ãŒã«ââãªãããã«ç¥ã£ãŠããã¹ãããšã¯äœã§ãã?
éåžžã補åãã¹ã¿ãŒã¯åŠäœãå¿ èŠãšããŸããã å§ããã°ããã®å Žåã¯ããªã³ã©ã€ã³ã®è£œåãã¹ã¿ãŒ ã³ãŒã¹ãåè¬ããŠãç¥ã£ãŠãã補åã®éžã³æ¹ãè©äŸ¡æ¹æ³ãççŽãªã³ã¡ã³ãã®ä»æ¹ãåŠã³ãŸãããã
ã©ã®çš®é¡ã®ãã¹ããããæ©ãå®äºããããšãã§ããŸãã?
ãã¹ã ã±ãŒã¹ãå®è¡ããããã«ãAutomation Testing ã¯èªååããŒã«ã䜿çšããŸãã ãã¹ã ã±ãŒã¹ã¯ã人éã®ãã¹ã¿ãŒãšå¯Ÿå¿ãããœãããŠã§ã¢ã«ãã£ãŠæåãã¹ãã§å®è¡ãããŸãã èªåãã¹ãã«åãæ¿ãããšãæåãã¹ããããå€§å¹ ã«æéãç¯çŽã§ããŸãã
補åãã¹ã¿ãŒãšããŠçèšãç«ãŠãããšã¯å¯èœã§ããïŒ
補åãã¹ãã¯åæ³ã§ãã? 確ãã«ãããããä»äºã®è©æ¬ºã«æ°ãã€ããŠãã ããã è©æ¬ºåž«ã¯ãã¹ãã³ãµãŒä»ãã®åºåããœãŒã·ã£ã« ã¡ãã£ã¢ãããã³ãªã³ã©ã€ã³ã®æ±äººãµã€ããéããŠããªãã«é£çµ¡ããããšãã§ããFTC ã¯èŠåããŠããŸãã
é¢é£èšäº
- æ¶è²»è 補å: æå³ãçš®é¡ãããã³äŸ
- ãŠã§ã解æ: æå³ãçš®é¡ãããŒã«
- äºæ¥åç: æå³ãäŸãéããèšç®æ©
- åªè¯ãªä¿¡çšã¹ã³ã¢ãšèŠãªããããã®ã¯äœã§ãã? 詳现ã¬ã€ã
- ãã±ãã ã¢ãŒã²ãŒãž ããŒã ãšã¯ã€ã㣠ããŒã³
- æ©åšèè³ã®æªãä¿¡çš: ç¥ã£ãŠããã¹ãããš
- TAX Loss Harvesting ã«ãŒã«: æå³ãã«ãŒã«ãå¶éãããã³ãã®ä»çµã¿